About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Friday, September 23, 2011

Indian youth is comfortable to add their parents in facebook

In India, the youth thinks their parents are cool to add in facebook. 64% said their parents are cool enough. One said 'its no big deal... i send my parents messages and i chat with them on it since i don't get to see them now that i'm abroad . i dont mind them seeing my page. what am i hiding.... she also knows where to draw the line between having a look at my page and being nosy. Besides fcbk is not the place to put info you dont want some people to see'. another stated that 'parents shud be added...in my view first parents,then comes everyone...parents shud also know with whom we are talking to, what we are sharing..and ofcourse keeping them upto date with the technology'. 'Its cool to have my mom, aunts and uncles on my fb.... even my grand parents !! its a good way to keep in touch, especially if u dnt call them up regularly... they get to know wat i'm up to, who i'm with or i broke up with... its all there.you dnt hv to go around explaining, how, why, what, where or when. Its there for them to kno... so its alrite'.

It's interesting to know that some of them has dual account! one for parents and other for friends/ 'not so known friends'. 'tatz y i hav 2 account .. 1 fr ma family member and known... another for making frndz nd known frnds.... :-'.

source: http://campus.yahoo.com/debates/friend-your-parents-facebook-c659f8f55dae1fd452c753534286193ba8b1d1e4

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