About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Wednesday, September 7, 2011

"Anna phenomenon" is not "cool" to all!

there's a growing irritation and protest against "Anna Hazare" who is being called as "prop" to appeal the young population of India and create a movement against "corruption.

Facebook Pages and Groups Against Anna Hazare

Democracy is the freedom to wear an I Am Not Anna T shirt in the public and not get beaten up.

TV news didn't give you all the facts - it was clearly fighting for TRPs, byte for Anna byte, to offer viewers counterpoints to the Jan Lokpal, or even to Anna himself.

Neither did the newspapers, if the headlines of two of India's leading English newspapers during the Anna fest are counted.

For a readymade platform of dissent against Anna, the simplest, and fastest way of getting the trickle-downs from all over the internet, all on one page is Facebook.

And the only stand we take at MensXP.com is for people who stand up and be counted.

Anna Hazare is NOT India

Facebook Pages and Groups Against Anna Hazare

Anna Hazare is NOT India

Former fighter pilot Shashank Shukla created 'Anna Hazare is NOT India' to speak out against the dangerous precent that Anna Hazare set at Ramlila Maidan.

His page talks bout the “Jan Lokpal Bill and the current Anna Phenomenon”.According to him:“…the issue is correct, the methods being employed by Anna ji of undermining (the) authority of parliamentary democracy sets a very dangerous precedent”

Shashank even planned a“counter-sit-in” on Thursday near the Maidan against Team Anna's protest.Shashank has also mentioned the ignorance of Lokpal supporters when it comes to understanding the Bill.

I am for a non-corrupt democracy, not an Anna Hazare dictatorship.

Facebook Pages and Groups Against Anna Hazare


The Facebook Page URL for this page is actually shorter - Facebook.com/DemocracynotAnna. The most happening Anna-dissent destination on Facebook is also the most thought provoking. Members give perspective to the media hype of #Anna, present individual inquiry into the workings of Lokpal bill, and both Fans and the Page Admin post analytical content from the internet. If Anna was hype, DemocracyNotAnna is a just a few carefully considered Likes, longer, carefully thought comments and a regular eye on the going-ons of the Anna-verse.

Why I Hate Anna Hazare and Co.

Facebook Pages and Groups Against Anna Hazare

Not about hate, but the logical opposite of hate - an indifference to Anna's popstar appeal. A bit of rightful scorn though - it seems to be a cathartic notepad for those who can't speak against Anna in the public domain. Users question the reality of his 12 day fast, the pasts of Team Anna members, and the necessary LOLs that every Facebook Page needs.

Facebook Pages and Groups Against Anna Hazare

Also, busting the few myths floating around on SMS - including the implementation of Lokpal bill in Singapore (its a myth!).

And the Page Admin has agreed to argue against every point you write for the bill.

Against Anna JanLokPal Bill

Facebook Pages and Groups Against Anna Hazare

There's only 45 members right now, but with regular links presenting different perspectives on Anna's protests, an active admin and a critical focus on the Jan Lokpal Bill and Anna Hazare, it is necessary Liking for the Anna-athiest.


Facebook Pages and Groups Against Anna Hazare

There's always people here willing to argue you out of your belief of the Lokpal Bill. Armed with the kind of Lokpal IQ that would give the most righteous Anna fans a pause, comments are supplemented with news, links to other Anti-Anna/Lokpal Facebook pages and Notes breaking down the Bill and it's flaws.

Democracy or Hazare ?

Facebook Pages and Groups Against Anna Hazare
Find like-minded people on one the biggest Anti-Anna Groups on Facebook. Question Mr. Hazare's unwillingness to run in the elections and specific examples of how the media overstepped the ethics of journalism in supporting Anna for TRPs. Pro-Anna posts aren't abused, but thoughtfully critiqued.

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