About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Thursday, October 6, 2011

Youth in Manipur demands "change"

It's hard to see anything positive coming out of the 60-day economic blockade in Manipur (India). But the blockade and counter blockade by two communities have actually led to a new wave of consciousness in this northeastern state with people, particularly youngsters, getting together and demanding a change in the present state of affairs.

With assembly elections due next year, many people are networking online and off it too to organise themselves and be the arbiters of their own 'destiny' in the Congress-led state wracked by unrest.

Anguished by the poor state of affairs in his home state, Bimol Akoijam has started an online campaign on the social networking site Facebook titled 'People's Campaign for Assembly Election 2012: Deciding Our Destiny'.

'It's time we act in order to have a life with dignity and well-being. The right to choose our political leadership is the basis for the change that we are seeking. The aim is to make the political class accountable for the mess and decadence that we are in today,' Akoijam wrote on his Facebook page.

The economic blockade called by the Sadar Hills District Demand Committee (SHDDC) Aug 1 and a counter blockade called later by the United Naga Council have crippled normal life in Manipur, making prices of household commodities soar and resulting in acute scarcities, including of life-saving drugs.

Among the various activities planned is one on Oct 18 that aims to bring together all those who have moved out of the state for education, employment or other purposes and take their help in spreading awareness about the upcoming assembly elections and urge people to vote for the right candidate and make it an 'issue-based election'.

The meet, which is to take place in different cities across the country, has found many takers.

Yet another online group, 'Debate on Economic Blockade in Manipur' has scores of followers voicing their opinion.

'The economic blockade is happening because some people have political authority over their tribe, but even their own tribe people condemn this (blockade). Majority of people- whatever be their tribe- are suffering because of this,' wrote Achilles Vaiphei.

'The people of Manipur have been taken for a ride for far too long,' said Sharmila Singha, a homemaker from one of the worst affected districts, Chandel. 'Because of the interest of a handful of people, the entire state is in doldrums. And all the while the government has not been able to do anything about it.'

The main bone of contention in the logjam is the demand by the SHDDC for a separate Sadar Hills district, which is strictly opposed by some other sects as the area also includes some ethnic-Naga settled areas.

So, as the clashing communities remain firm on their demands, the rest of the state looks on helplessly and pays a heavy price.

Therefore, even as people in other states protest the rise of petrol prices to Rs.67 per litre, in Manipur it is being sold at around Rs.200 in the black market. An LPG cylinder can cost anywhere between Rs.1,800-2,000.

'We have gone back to using firewood for cooking. How can anyone afford a cylinder at such prices? Whatever be the issue, it's always...always the common man who suffers,' said a bitter Priyanka Yumnam, a homemaker.

Madhu Chandra, who hails from Manipur and is the spokesperson of the Northeast Support Centre in Delhi, told IANS: 'There is a feeling that there is a dearth of things in the state, but these are available in the black market for those who can afford the high prices...the blockade has therefore unleashed corruption in a big way.'

Mandira Singha, a 20-year-old who lost her father to the blockade because of lack of life-saving drugs, added: 'There is government apathy towards our condition. It's been 60 days and nothing has been done by the centre. Why? Had this happened anywhere else in the country would the reaction have been the same?'

(Azera Rahman can be contacted at azera.rahman@gmail.com)
Source: http://in.news.yahoo.com/demand-change-cry-manipur-youth-052243212.html

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