Saturday, December 12, 2009

Slanguage@ Youth in India

The Slanguage* of youth in India has evolved and portrays the important traits of basic attitude and lifestyle.

It is a tool for me to understand the AIO (Attitude, Interests & Opinion) of youth in India. Recently INgene did a study on the same through primary data analysis of the influencers and I am publishing some interesting insights here.

The most important trait is the confidence level of youth to use desi slang. Earlier desi / local slang were considered “cheap” and "uncool” but, now the usage of desi slang are becoming more popular & cooler among the educated and globally aware youth in India...this shows their growing confidence in desi roots unlike the earlier generation who preferred English slang to showoff that they are elite.

* copyright to Kaustav SG

















few "less abusive" desi (hindi, punjabi, tamil) slangs are here:

Babalog : n. a young, Westernized social group or individual concerned with wealth, pop culture fads, appearance, material goods, or other superficialities; a yuppy or yuppies.

KLPD : n. sexual frustration; blue balls; unfulfilled (sexual) desire or an unfulfilled promise; (hence) a letdown, a disappointment.

Chamcha : n. a sycophant, toady, or hanger-on.

Fatfatiya: An old-style, noisy three-wheeler, named so after the irritating noise

Fittoos: Absolutely perfect! Sweet!

jhakkas: Absolutely perfect! Sweet!

Kuttiya ki Aulad: Son of a Bitch

Sala gandu: You are an a**hole

Tapori: Street smart youth; urchin.

Tharki: horny male or female

Thulla: delhi cop

Mama: Mumbai cop

Bhadwa: Pimp

dalal: Tout

Raapchik maal: Hot girl

Phukra: guy with no money

Addha: Half litre of booze in a bottle

Pawwa: Quarter of booze in a bottle

Peti: RS 100000

Jugad: managing with whatever you have.

Lapet: Long tales

420: A crook or fraud

Sadakchap: Street hoodlum

Mamaghar: Prison


Gangajal
: Alcohol

Sanki: Crazy

Mariyal: Weak

Bunking: Unauthorized absence

Lafada: Affair

Ghanta: literally means a clock.a must use slang in many contexts. generally used to express disbelief,anger,laughter and so on.

Bhenji: Female laggard

Tatta , ghusso: a sycophant, toady, or hanger-on

Tatti: Waste (n)

Teer , Cheetah: Over smart

G.P.L.( Gan* pe lath) : a dismissal

Pen de Takkey : old buddy

Khotya: Donkey

Otha..: Your mother...

Machaa: brother in law

Vaya muddey: Shut up

Po da: Get lost


Kaustav SenGupta
INgene

Monday, December 7, 2009

young urban Indian- Sex survey

Here's the sex survey of young urban Indian published in OUTLOOK magazine December14 ' 09 issue. Interesting...though I don’t know why the hell they gave all these funny photos to prove that its a SEX survey! grrrrrrrr...we are not so blunt to understand what "sex survey" means...or, they wanted to make the “photo collectors” happy?

Anyway, the most important outcome of this survey was the answer of "do you agree that a woman's virginity has nothing to do with a sexual relationship and it is time we stop making a big deal out of it?" 39% strongly agreed and 31% so

mewhat agreed, 14% was mum...humm, that’s a change of perception in "sati savitri" (commited+virgin partner)actually.








(survey copyright to OUTLOOK http://www.outlookindia.com/)

On the other hand, another recent sex survey done by the magazine Cosmopolitan, India shows that Indian women are yet to break the barrier :




(source:http://specials.indiatoday.com/sexsurvey/first-time-facts.html)



Other sex survey reports can be read at :
http://indiatoday.intoday.in/special/sexsurvey2009/index.shtml
http://specials.digitaltoday.in/sexysecrets/index.shtml
http://indiatoday.intoday.in/site/Story/1668/COVER%20STORY/Living+happily+never+after.html
http://www.indiatoday.com/itoday/20061113/cover.html


-------------------------------------------------------------------------------------

Mumbai, March 1: A recent study highlighted the grim scenario of sexual health education in rural and urban India as the rate of premarital sex amongst youth increased.

According to health experts, cases of premarital sex amongst rural youth have increased but awareness regarding sexual health remains, so far, a thoroughly neglected issue. They feel that educational health programme on the issue is desperately needed.
Mumbai’s International Institute for Population Sciences (IIPS), a public health institute conducted this survey to include 55,000 males and females from about1.7 lakh households in states of Bihar, Jharkhand, Maharashtra, Rajasthan, Tamil Nadu and Andhra Pradesh, their ages ranging from 15 to 29.
IIPS researchers found that found that a sizeable young population is completely unaware of dangers of unsafe sex including sexually transmitted infections (STIs) and the numbers are growing at an alarming rate.
According to the survey, rural youth are twice as likely to indulge in premarital sex compared to their urban counterparts, where sex education is rarely accessible. Statistical figures reveal that about 21 percent males and 4 percent females from rural areas admitted to have had pre-marital sex against an urban figure of 11 percent males and 2 percent females.
In the state of Maharashtra, 7,570 young men and women from 23,000 households were surveyed. Findings suggest that out of five only two were aware that pregnancy can happen in the first sexual encounter. One–fourth of the females admitted that their pregnancies were either unwanted or untimely.
Sex education received from health programme or schools were found to be in just about 13 percent males and 26 percent females. Shockingly, only one amongst seven had heard of the term STI.
Senior associate at the Population Council Shireen Jejeebhoy said: "We are very concerned that while rural and urban youth are having unsafe sex, our programmes are still discussing whether or not we should include sex education in the curriculum."
She stressed that health authorities must make sex education available to all rural and urban youth as premarital sexual encounters have seen a rise and the unaware youth tend to indulge in unsafe sex more often.
Survey team was shocked to find that basic facts were also poorly understood or known amongst the youth, which calls for an immediate action. According to Ms. Jejeebhoy, premarital sex was always considered a western phenomenon but the findings prove this wrong.
As many as 90 percent youth were desirous to know more about the subject but did not know who to approach. Teachers were found to be the most encouraging way to receive sex education rather than doctors or parents for the youth.
Usha Ram from the IIPS quoted that the government's proposal to render sex education did not get a good response. The National Rural Health Mission recognized the necessity to set up district-level adolescent-friendly health clinics in year 2005 for the first time.
Single men and women asking for condoms is still very unacceptable. As sex education remains a cultural taboo in the country, particularly in the rural areas, there is a need to sensitize parents and teachers regarding ills of unprotected sex, think IIPS researchers.


Source:http: //www.themedguru.com/articles/pre_marital_sex_rate_amongst_indian_youth_on_rise-86120853.html

Kaustav SenGupta
INgene

Becoming local is becoming cooler

Gone are the days when wearing “I LOVE NY” tee was a common cool among the morning joggers at Juhu (Mumbai) or Bessi beach (Chennai); I always thought it’s a foolish act. Still few pot bellied grey hairs / dumb heads feel proud to be a part of that utopian love affire with NY at the chaotic yet unique India (I generally ask them “If you love NY soooo much then why you are here yaar!) .

The youth in India are becoming confident to show off their roots. The confidence is getting smarter expressions through various artists, designers and intellectuals…

Here’s few amazing graphics and tees from Neil Dantas (http://www.thedoers.blogspot.com/) to express his thoughts and sentiments for Mumbai, the melting pot of culture, curry and various social semiotics . You can view his Facebook page to have an idea of the growing fan list.





(Designs copyright to Neil Dantas)
see more works of Neil at his facebook page "neildantas" or contact him at : neildantas@gmail.com


Few products by the young and creative designers of Playclan(http://www.theplayclan.com/store/index.html) are here. Right now, Play Clan is a small shop in an alley on the first floor at Select Citywalk Mall in New Delhi. Playclan states that "The creative clones see it growing into a large community. Be a part of the clan. Contribute an idea or interesting thoughts or artwork and see it in the store. Be a clone."



(Designs and photos copyright to Theplayclan)
Contact play clan at: play@theplayclan.com

Thanks to http://masalachaionline.blogspot.com/ we saw the intereting "tribal influenced artworks" of Kavita. Kavita Singh Kale has her roots in the hills of Kangra and studied painting at the College of Art , Delhi. Later she garnered a post grad diploma from NID in Animation film , that had a significant influence on her artistic grammar. Heres an work of her:



(artworks are copyright to Kavita)
More works can be seen at her site: http://undergroundworm.tv/kavita/


Kaustav SenGupta
INgene

Sunday, December 6, 2009

Color psychology@ Hues of Red

Laal dupattewali teri naam to bata…teekha laal…kali mata…sindoor…vodafone...khun…

Red is a color which has deep rooted spiritual, sentimental and customary value in India. It’s a color related to celebration and it’s a color related to everyday terrorism!…it’s the color of new beginning (sindoor, chura / red bangles, new saree for the bride, morning prayer to the god...) and it’s the color of end ( newspaper made us at ease with the bomb blasted bullet tagged bodies…now we drink morning tea with bloody dead bodies, actually)…the Bollywood has a history of red+yellow / red+black movie frames…the first populer desi super hero (shaktiman) had a red and gold costume..most of the gods / goddesses are made to wear red...most of the successful mass brands in India has their names in red! Red is also the second most searched color in Internet!










(survey graph from Google Insights and all photos from net)

Kaustav SenGupta
INgene

Saturday, December 5, 2009

color psychology- Yellow

Yellow Yellow dirty fellow !

In India yellow is not “cool” but “common” color…this color helps the mass to remain “brighter” and “individually identifiable”…hence its not considered “exotic”…yellow is a “cheap color” in India. As cheap and common as a call taxi, three wheeler or 100% job guaranteed training offers…

More of Indian color psychologies can be read at my article:
http://www.thehindubusinessline.com/catalyst/2008/12/11/stories/2008121150070300.htm




Copyright of the photos @ Kaustav SenGupta


Kaustav SenGupta
Ingene

Color psychology- Go Green

Smart green@ Youth in India

The young adults of India are getting green but in a smarter way of expression…India as a sub-continent is anyway green by virtue. We have waters in three side of our country, we have the mountains, we grow up being in natural green. Hence green was never an exotic tone in India, but purple and white was…the contemporary green is getting in as a socio-psychologial trait today. The Indian youth are aware of doing green as well as wearing them…
Neil Dantas is an amazing socially aware product designer. His products always reflected the “happening social” issues…the recent “green” bag is an example… the material of this bag is recyclable cotton… it’s reversible…the note attached with the bags is “This Bag concept is developed using the RECYCLE logo in a maNNer that it continues on the handles. making the meSSage quite direct & clear.” and the talk around this bag in his Facebook page reflects how today’s youth are becoming more and more aware of “core green” than remaining “eco cool”…

See more of his products at : www.thedoers.blogspot.com
or mail him at: neildantas@gmail.com












Facebook pages


all photos are copyright to Niel


Kaustav SenGupta
INgene

Sunday, November 22, 2009

Trends in eyewear among Indian youth

INgene team member Hemant did a survey among the youth in India and found that specs / glasses are in trend [the contact lances are passé…unless they are used to change the color of eye ball]. Have a look:






















Kaustav SenGupta
INgene