About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.








Monday, March 2, 2009

"Study well" : still the top priority among Indian youth

Studying well and aspiration for a better career(better than the last previous generation) is motivating Indians (in India and abroad) to succeed better than their global peers... a report from UK reconfirms the same...

------------------------------------------------------------------------------------
Indian, Chinese-origin pupils outdoing white classmates in UK schools
Mon, Mar 2 01:50 PM

London, Mar 2 (ANI): Indian- and Chinese-origin students are outdoing many white children in UK schools because their families place more value on education, according to a key Government adviser.

Sir Mike Tomlinson, the former head of Ofsted, says that children of ethnic minority populations in the country are making better progress, while white working-class boys are struggling in schools.

He thinks that the reason for such a divide is because working-class parents failed to place the same value on education as their ethnic minority counterparts.

Thus, poor white children have low expectations of what they can achieve, leading to lack of effort and low results.

"We are seeing every ethnic group progress rapidly - Chinese, Bengali, Indian," the Telegraph quoted Tomlinson as saying.

"The results that are being achieved are higher and this has improved the numbers applying to university and entering professions such as medicine, veterinary science, law and accountancy.

"A very high value is placed on education among many ethnic groups, compared with white working-class families. There seems to be different value systems at work," he added.

Tomlinson's controversial comments may raise questions about the focus of Government funding.

Some critics have argued that funding allotted for ethnic minority pupils should be redirected. (ANI)
Source: http://in.news.yahoo.com/139/20090302/882/twl-indian-chinese-origin-pupils-outdoin.html

1 comment:

vishakha said...

Education is truly indispensible in today's economy centric world, and the new vistas that modern education is opening up are quite enthralling. With a scope to forge a promising career in fields like Sound Engineering, Gemmology or Radio Jockeying, a number of institutes are popping up all around the country to guide aspirants of these vocations. One of the premiere institutes that has come up in pune is SeamEdu, India's first and only creativersity, with eminent founders like educationist Dr. Arun Nigavekar. To get an overview of newage career options, you can log on to www.seamlesseducationacademy.blogspot.com