Source: http://www.bytecolumn.com/08/big-digital-launches-youth-online-reality-show/
Showing posts with label virtual media. Show all posts
Showing posts with label virtual media. Show all posts
Tuesday, October 25, 2011
Sunday, January 23, 2011
online Word Of Mouth is sending the traditional advertisements into hybernation- "long live the king...rest in coffin!"
In the light of "supernatural advertisements" which deliberately spreads false or "over colored" information the traditional advertising (print, TV etc.) is creating only minimal impact and reduced only as a tool to "spread" mild awareness but not effecting the "buying decisions".
The WOM in online social networks and forums are believed to be more "truthful" and consumer driven (not made up stories).
So the question remains, why should a brand spend big bucks to pet the advertise agencies if they only provides mild awareness and a negative impact about the brands truthfulness!
The WOM in online social networks and forums are believed to be more "truthful" and consumer driven (not made up stories).
So the question remains, why should a brand spend big bucks to pet the advertise agencies if they only provides mild awareness and a negative impact about the brands truthfulness!
"Word of Mouth" is spreading online- the traditional advertising is going in hybernation?
In the light of "supernatural advertisements" which "deliberately spreades false information" the traditional advertising (print, TV etc.) is creating only minimal impact and reduced only as a tool to "spread" mild awareness but not effecting the "buying decisions".
The online social networks and forums are believed to be more "truthful" and consumer driven (not made up stories).
So the question remains, why should a brand spend big bucks to pet the advertiseing and media agencies if they only provides mild awareness and a negative impact about the brands truthfulness!
The online social networks and forums are believed to be more "truthful" and consumer driven (not made up stories).
So the question remains, why should a brand spend big bucks to pet the advertiseing and media agencies if they only provides mild awareness and a negative impact about the brands truthfulness!
Friday, December 26, 2008
VIRTUAL MEDIA: IN TIMES OF EMERGENCIES
An article by INgene member Neha Shah
The internet has become the most popular medium of mass communication after the recent terror strikes in Mumbai. The candle light march held on 1st December in Mumbai, where hundreds of civilians turned out to pay homage to martyrs of the nation and hope for a peaceful India, was a result of anguish against the system posted on a blog by a citizen, which was supported by several others online and assumed magnitude in no time because of social networking sites, websites and mobile text messages.
The internet is flooded with opinions, news, visuals, surveys, polls, forums, mails and much more all relating the 26 /11 Mumbai terror attacks. Social networking sites like Orkut and Facebook are playing a major role in bringing about a virtual change. Communities on Orkut are undertaking polls and forums with regards the horrendous event. Sites like Facebook were used largely by the Indian youth to notify their friends and relatives about the candle light march happening in Mumbai during the first week of December.
Not only Indians but people all over the globe are posting thoughts onto their blogs about the incident. Such acts are largely responded with comments of readers. Yahoo answers and indiatimes QnA are loaded with surveys and opinions of users not just about 26/ 11 but also about related issues like global terrorism, politics and efficiency / inefficiency of governments, actions and changes to be brought about by Indians and especially youths etc...And surprisingly the respondents are not just Indians but even Pakistanis and civilians all over the world, comprising of all age groups.
Several websites have sprouted in wake of the event, condemning the acts of terrorists and expressing views to make this nation and mankind a better and safe place to survive. Other than social networks, emails on latest updates and latest online news sites are other areas that have gained popularity recently.
The most obvious reasons for the virtual networks gaining popularity in wake of such events and acting as a major change medium, is the ease of availability of the internet, predominantly in Indian metros and tier- I cities. The youth, who dominate social networks and survey websites like Yahoo!Answers and indiatimes QnA; have an easily available arena to communicate with the rest of the virtual world. One does not have to spend finances to advertise an event, print pamphlets and send posts or book venues for gatherings.Emails and offline messages are the fastest means to spread information. Opinions and suggestions are available for minimal costs and maximum participation is possible with help of the internet.
Virtual networks do not categorize anyone on basis of religion, age, sex or nationality. One is free to express ones opinion without the fear of being suppressed or unheard. People with similar feeling of anguish against the governments or systems, youngsters with urge to bring about a change, even civilians from different nationalities have an equal platform to comment. There is no question of bias when it comes to virtual communications, as the identity of an individual is unknown. This works well when online debates or surveys are conducted.
Even though the virtual media has done tremendous good in terms of creating awareness, spreading news and gathering opinions one fears that the actions will be restricted only to the virtual medium. Picking on drawbacks of governments and commenting on the defects in the system is not sufficient to bring about a ‘real change’ in the society. Also credibility is an issue when one is online; misuse of knowledge shared online is the most common risk these days.
Thus, virtual networks have their pros and cons. However, there is no denying the fact that they are here to stay for decades and only enlarge in magnitude. Whether the acts will just virtual or fructify in real deeds is a question that only time will answer.
References:
• www.timesofindia.indiatimes.com
• http://in.answers.yahoo.com
• http://in.indiatimes.com/
• http://qna.indiatimes.com/
• www.orkut.com
• www.facebook.com
• http://epaper.timesofindia.com
Copyright to:
Neha Shah
Masters in Design, NIFT
B.E (Telecommunications), Mumbai University
&
INgene team
The internet has become the most popular medium of mass communication after the recent terror strikes in Mumbai. The candle light march held on 1st December in Mumbai, where hundreds of civilians turned out to pay homage to martyrs of the nation and hope for a peaceful India, was a result of anguish against the system posted on a blog by a citizen, which was supported by several others online and assumed magnitude in no time because of social networking sites, websites and mobile text messages.
The internet is flooded with opinions, news, visuals, surveys, polls, forums, mails and much more all relating the 26 /11 Mumbai terror attacks. Social networking sites like Orkut and Facebook are playing a major role in bringing about a virtual change. Communities on Orkut are undertaking polls and forums with regards the horrendous event. Sites like Facebook were used largely by the Indian youth to notify their friends and relatives about the candle light march happening in Mumbai during the first week of December.
Not only Indians but people all over the globe are posting thoughts onto their blogs about the incident. Such acts are largely responded with comments of readers. Yahoo answers and indiatimes QnA are loaded with surveys and opinions of users not just about 26/ 11 but also about related issues like global terrorism, politics and efficiency / inefficiency of governments, actions and changes to be brought about by Indians and especially youths etc...And surprisingly the respondents are not just Indians but even Pakistanis and civilians all over the world, comprising of all age groups.
Several websites have sprouted in wake of the event, condemning the acts of terrorists and expressing views to make this nation and mankind a better and safe place to survive. Other than social networks, emails on latest updates and latest online news sites are other areas that have gained popularity recently.
The most obvious reasons for the virtual networks gaining popularity in wake of such events and acting as a major change medium, is the ease of availability of the internet, predominantly in Indian metros and tier- I cities. The youth, who dominate social networks and survey websites like Yahoo!Answers and indiatimes QnA; have an easily available arena to communicate with the rest of the virtual world. One does not have to spend finances to advertise an event, print pamphlets and send posts or book venues for gatherings.Emails and offline messages are the fastest means to spread information. Opinions and suggestions are available for minimal costs and maximum participation is possible with help of the internet.
Virtual networks do not categorize anyone on basis of religion, age, sex or nationality. One is free to express ones opinion without the fear of being suppressed or unheard. People with similar feeling of anguish against the governments or systems, youngsters with urge to bring about a change, even civilians from different nationalities have an equal platform to comment. There is no question of bias when it comes to virtual communications, as the identity of an individual is unknown. This works well when online debates or surveys are conducted.
Even though the virtual media has done tremendous good in terms of creating awareness, spreading news and gathering opinions one fears that the actions will be restricted only to the virtual medium. Picking on drawbacks of governments and commenting on the defects in the system is not sufficient to bring about a ‘real change’ in the society. Also credibility is an issue when one is online; misuse of knowledge shared online is the most common risk these days.
Thus, virtual networks have their pros and cons. However, there is no denying the fact that they are here to stay for decades and only enlarge in magnitude. Whether the acts will just virtual or fructify in real deeds is a question that only time will answer.
References:
• www.timesofindia.indiatimes.com
• http://in.answers.yahoo.com
• http://in.indiatimes.com/
• http://qna.indiatimes.com/
• www.orkut.com
• www.facebook.com
• http://epaper.timesofindia.com
Copyright to:
Neha Shah
Masters in Design, NIFT
B.E (Telecommunications), Mumbai University
&
INgene team
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