About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Sunday, June 10, 2012

Internet freedom, Hacktivists and The Anonymous India : Youth movement in India

The Indian laws made in immediate post-colonial period are still in use! For example, the copyright law, which was constituted during 50’s and remains almost unchanged, till today. The recent ban on file sharing sites like Piriate Bay has created controversies across media and society. Specially, the youth population (In’glo’dians and Indians) are protesting against it by various means. Their arguments are valid…. A student said “the copyright law was made in 50’s where there was no way a movie could have made money other than selling the tickets.. but today, a movie makes profit even before its released! Take the case of Ra One… it made money via endorsement, tie ups, music CDs…. So, why should the copyright law give protection to the producer to make sky high profit by banning the file sharing websites? Is not it a conspiracy? A business- politico nexus…” In a democratic country how come the Government gags file sharing! The war between the forward thinking youth and orthodox silver hairs are growing in various ideologies including the internet space.

At this scenario, the emergence of The Anonymous is natural. The international hacktivist group launched 'Operation India' , taking down the websites of the Supreme Court of India, DoT, MIT, AICC, BJP, and Copyrights Labs. The Hindu report stated “Online hackers collective Anonymous, that has gained global attention for its symbolism and high-profile tactics, made its public presence felt across the country on Saturday, as volunteers took to the streets to register their protests over growing concerns of Internet censorship. The ‘OpIndia' protest gained more traction in some cities than others — notably New Delhi, Mumbai and Bangalore — as groups of youths dressed up in black suits and sported the iconic Guy Fawkes mask.  The protests coordinated via Twitter and Anonymous’s IRC channels were held at: Mumbai, Delhi - India Gate, Chandigarh, Indore, Kolkata, Hyderabad, Bangalore, Cochin, Calicut, Pune, Ahmedabad, Manipal, Trivandrum, Coimbatore. They carried placards and raised slogans against the government's alleged attempts at backdoor censorship online. In some cases, they made up for the lack of numbers by showing some flair in dressing up iconic figures in the protest clothes. The street protests were peaceful. The group, however, waged a virtual war online since the stroke of midnight on Friday, as it upped the ante to bring down intermittently two government websites - www.india.gov.in and www.cert-in.org.in. The two identified Twitter handles of Anonymous India, exhorted volunteers to launch DDoS (distributed denial of service) attacks. It turned out to be a cat and a mouse game as the Twitter accounts got disabled, and Anonymous continued to operate through new accounts. Free Software Foundation, Tamil Nadu, one of the groups that pledged support in Chennai, distanced itself from DDoS attacks. But it noted in a pamphlet distributed to the public that the protests were specifically over developments that sought to curb freedom of expression online: Section 69 of the Information Technology (Amendment) Act, 2008 that would allow government officials and investigating agencies to listen in to all phone calls, SMSs and emails even without a warrant from a Magistrate; and Information Technology (Intermediaries Guidelines) Rules, 2011 through which “Government has enacted laws that gives it a free pass to censor Facebook posts, listen to every Skype conversation, monitor tweets or blogs or access private photographs and documents stored online, or track locations using mobile phone to keep under surveillance all of our online activity.” Protesters said they were not willing to buy Union Minister Kapil Sibal's explanations about “self-regulation” online and saw the government moves, including some amendments in the Indian Copyright Amendment Bill (2012), as an attempt at backdoor censorship. There were not enough provisions to safeguard Internet intermediaries — like search engines or file-sharing sites — whereas the amendments vested disproportionate powers with those who might complain of violations. The recent John Doe order by the Madras High Court over an anti-piracy complaint that eventually led to the blocking of some file-sharing and video-sharing networks seems to have been the tipping point for the protests.” Continuing on Saturday, it attacked the online portal of Reliance Big Entertainment (RBE) because it obtained a John Doe order to prevent access to sites such as file-sharing portal The Pirate Bay, video-sharing service Vimeo, and more.

                                (Activists meeting at the beach in Chennai)

(Protesters from the Anonymous India group of hackers wear Guy Fawkes masks as they protest against laws they say gives the government control over censorship of internet usage in Mumbai, June 9, 2012)
The hackers have previously attacked websites of the US department of justice, US Copyrights Office, Sony PlayStation Network and FBI and the Egyptian government. "We aren't harming the websites or changing their content. This is a silent protest," said Anonymous told .

(Activists supporting the group Anonymous wear masks as they protest against the Indian Government's increasingly restrictive regulation of the internet in New Delhi on June 9, 2012)

 Anonymous has hacked AITMC (All India Trinamool Congress) website. The homepage of AITMC (All India Trinamool Congress) website was replaced with Anonymous ‘mask’ and is now redirecting to Twitter The above is the screen capture of the hacked website of TMC.

But concerns for Internet freedom in India are not new, and stem from an update to the country’s Information Technology Act in April last year. The new rules regulating Internet companies – providers, websites and search engines – instruct them that they must remove "disparaging" or "blasphemous" content within 36 hours if they receive a complaint from an "affected person."

(An activist supporting the group Anonymous wears a mask as they protest against the Indian Government's increasingly restrictive regulation of the internet outside a shopping mall in Kolkata on June 9, 2012)

(An activist supporting the group Anonymous holds a poster as they protest against the Indian Government's increasingly restrictive regulation of the internet outside a shopping mall in Bangalore on June 9, 2012)

The Facebook supporters are also growing. Here's the facebook page of one supporter.

The Facebook page of The Anonymous is here

More news : http://www.livemint.com/2012/05/29230711/Anonymous-does-not-mean-you-ar.html



Reshmi V said...

Hi Kaustav. I have been reading you blog for sometime now and the write-ups move me. I was reading a similar article on hactivism, the freedom to use the internet and how women are being empowered on these lines. They have the right to know when someone is hacking into their systems or for that matter they are being abused in some way or the other. I really liked the way you have brought forward the thought of free internet and how such activities have become a rage off late. I am a woman and I feel that I should also know such things, lest someone takes advantage. ITC has come up with a unique initiative to award women through the Vivel Choo Lo Aasmaan Awards honoring women who have brought about a change by being the change themselves. Well, making women learn how to protect themselves from hackers is quite an accomplishment. If you know of someone, please do nominate her on http://www.facebook.com/itcvivel/app_208195102528120.

kaustav sengupta said...

thanks for your comment Reshmi. The Vivel Choo Lo Aasman Award is a good initiative. Will update you if i come across such women to nominate :) (Kaustav)