About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Thursday, August 6, 2009

'India's tech revolution led by men and women under 27'

Thu, Aug 6 02:03 PM

Washington, Aug 6 (IANS) Saying that the US needs to wake up to the reality of India's technological revolution being led by IIT-educated 'young men and women under the age of 27', President Barack Obama's nominee for deputy commerce secretary said countries like India, China, Brazil and Russia were going to pose a major challenge to American dominance in the coming years.

'Today, we find ourselves competing not only with companies of great capacity, but countries intent on establishing dominance in the growth areas of the 21st century,' Dennis Hightower, Obama's nominee for deputy secretary of commerce, said at his confirmation hearing Wednesday.

'Countries such as Brazil, Russia, India and China -- often referred to as the BRIC countries -- are now employing aggressive industrial policies reminiscent of Japan's strategic commitment to the electronics industry in the 1960s,' he said.

Referring to his recent business travels in India, Hightower said he was 'floored by that country's commitment to reinvesting in technology and the implications for the United States'.

Visiting 'a veritable who's who of global technology giants' in Bangalore, the would-be Obama official said he 'was struck not only by the technological inroads being made in newly designed, avant-garde factories and laboratories, but also by the fact that this technological revolution was often being led by young men and women under the age of 27.

'By and large, these young people were not educated in the United States like many of their fathers -- at MIT, Cal Tech, or Rennselaer, for example -- but at the Indian Institutes of Technology.'

Hightower noted there are 'projections that place the United States in fourth place over the next 15-20 years in terms of consumerism, manufacturing capacity, and the growth of an entrepreneurial base that keeps pace with new global developments and delivery systems.'

'This forecasted outcome, to my way of thinking, is unacceptable,' he said stressing 'we must re-establish the primacy of the United States as the world leader in innovation, creativity and excellence across the global economic spectrum.

'If America expects to lead, we must put our best minds on the toughest problems -- reforming the way America uses healthcare, consumes energy and educates our children,' Hightower said.

'America must now act with a renewed sense of urgency' he said, as 'our global competitors are neither standing still nor shy about taking action to exert their global economic ambitions'.

(Arun Kumar can be contacted at arun.kumar@ians.in)

Source: http://in.news.yahoo.com/43/20090806/836/tbs-india-s-tech-revolution-led-by-men-a.html

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