About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Wednesday, September 7, 2011

Youngest Female Sarpanch (Village Head) Makes Her Village IT-Enabled

Youngest Female Sarpanch Makes Her Village IT-Enabled

It's a story that's actually many stories.

A village named Soda didn't have water. So the young sarpanch, Chhavi Rajawat (incidentally a young, female MBA graduate) got inquisitive about the funds allocated to the village. Since more had been spent than allocated, she raised funds on her own.

Money came from family and friends - 20 lakh rupees wasn't enough for the Rs 3.5 crore that the reservoir needed.

So Chhavi Rajawat got more even inquisitive about the funds sanctioned to her village. Files at the district headquarters in Tonk revealed a calculation error. Chavi decided to get proactive about the lack of transparency and accountability. Soda thus became India's first IT-enabled village, after tying up with a German software vendor to set up an internet and intranet portal. along with a technology education lab.

The portal allows Soda's 10,000 strong population 24x7 access to the funds sanctioned for the village.

There's also online postings of birth and death certificates, besides posting land records online.

"A fire in Tonk had destroyed land records of many villages," says Rajawat. "This ERP (enterprise resource planning) application will have an electronic database, and store all land records in servers."

Rajawat recently represented India at a recent UN poverty summit.

Youngest Female Sarpanch Makes Her Village IT-Enabled

"Most youth in the village are unemployed, as they don't have higher education due to absence of a college. We want to change that with e-education," says she.

There's even a website, www.soda-india.in where Chavi posts info about funds allocated for projects such as a village bank, community centre for weddings and cataract surgery for the needy.

Theres even plans to link Soda's portal with the state government's websites.This will make Soda the first fully computerized Panchayat in India. While there has been a sanction by the Central government (Rs 4,500 crore) for the e-panchayat project, matters of fund allocation and project monitoring are not clearly mentioned. (MensXP.com)

Source: http://in.lifestyle.yahoo.com/youngest-female-sarpanch-makes-village-enabled-105116396.html

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