About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Friday, April 8, 2011

Anti corruption movement and the youth in India

During 2008, INgene reported the growing anger and irritation among youth in India against corruption (http://ingene.blogspot.com/2008/08/indian-youth-lifestyle.html) and now the obvious out break is visible through Anna Hazare’s movement against corruption. Earlier, I have also mentioned how internet is giving power to people to be aware of corruption and put their voices against corruption ( http://ingene.blogspot.com/2010/11/internet-is-giving-power-to-people-in.html).

The awareness is spreading faster throughout the country among younger generation of India and growing anger is clustering into protests even in Sec II cities (http://therealtimer.com/Nagpur-comes-out-in-support-of-Hazare). This is the time for a-political revolution against corrupted individuals in politics, Govt. officials, and social classes and this is the first time in India, the politicians were politely denied the right to join in with Hazare on stage so that nobody can gain any political advantage from it (http://www.ndtv.com/video/player/news/no-politicians-on-stage-anna/195861?from=NDTV) . "We've decided that politicians can't come upon the stage. If they want to come and listen, like the public, they can sit in the audience, not with me or on the stage. We've decided that no politician will be allowed to manipulate our movement," said Anna Hazare, who is on fast-unto-death demanding a strong anti-corruption law.

A new tactic of movement against corruption, which Anna Hazare coined as “Swaraj and Shivaji” (non violent yet aggressive) way is spreading through social networks (http://www.facebook.com/note.php?note_id=166826046705957) , micro blogging sites(http://www.convoflow.com/search.php?searchfield=Anna%20Hazare), bulk mails, sms texts which are considered as more reliable and “non corrupted” media to spread the awareness other electronic and printed media. It’s reported that more than 40,700 netizens have already joined the Facebook page of the movement 'India Against Corruption' (http://www.mid-day.com/news/2011/apr/070411-Hazare-agitation-gathers-steam-online.htm). Even, the support is pouring from the Indian students in Oxford (report added below).

The youth are promoting this movement in their own way via youtube, like this video:

Source: http://www.youtube.com/watch?v=tSSSwZ4BXQ8

the anti corruption movement started spreading through youtube with videos and musics like this:

Source: http://www.youtube.com/watch?v=cQM5zHqpiVg

More photos of the movement:

Even the movie stars are voicing their protests through various alternative media:


Aamir Khan, Bollywood support Anna Hazare

6 Apr 2011, 1756 hrs IST, AGENCIES

Bollywood celebrities including superstar Aamir Khan have come out in the support of veteran social activist Anna Hazare, who is on a indefinite hunger strike demanding a comprehensive anti-corruption bill. The 72-year-old activist began his hunger strike yesterday demanding the government to draft a new Lokpal Bill, which will give more powers to Ombudsman to check corruption.

Aamir has reportedly written a letter to voice his support for Hazare's movement while other celebrities took to twitter to back the campaign. Filmmaker Shekhar Kapur said, "I support Anna Hazare's fast for national debate on Lokpal Bill. Atleast need Parliament to come out and respond to issue. People like Anna Hazare will force a people's movement against the system. Like Gandhi did against the British."

Anupam Kher asked fans to join the campaign. "When somebody is fighting corruption, I don't judge his ways. I applaud his intentions and actions. I am with Anna Hazare. Are you?," he said. Actress Diya Mirza tweeted her support. "Finally, people are voicing strong support for a man that has, should and will be a great example to our generation. I support Anna Hazare."

Actor and social activist Rahul Bose said: "That it takes an Anna Hazare fasting unto death to effect systemic change is comment enough. corruption part of our DNA." Juhi Chawla said, "I am complete and absolute supporter of Shri Anna Hazare! All those with a conscience and a clean heart speak up.

Filmmaker Madhur Bhandarkar: "Overwhelming momentum generates in for Anna Hazare's fight against corruption. Is India gonna be the next Egypt??" Pritish Nandy: "Proud to see common man come out in support of Anna Hazare. It took a 72-year-old man to fast unto death to wake us up." Ranvir Shorey: "Anna Hazare's crusade is a great litmus test to see if India has any grit left at all. Or have we become a country of corrupt schmoozers."

Source: http://www.timesnow.tv/articleshow/4369701.cms



Support for Hazare grows in Mumbai, more youths join

7 Apr 2011, 2149 hrs IST, AGENCIES

The third day of veteran social activist Anna Hazare's indefinite hunger strike demanding a comprehensive anti-corruption bill, saw youngsters joining the campaign here in large numbers.

"My friends and I will go to the Income Tax office and hold a peaceful protest," Nandita, a student, told reporters at the sprawling Maidan where supporters of the noted Gandhian have been congregating since the last three days to show solidarity with him.

"The campaign is gaining momentum and more youth want to participate in the movement against corruption," she said.

A rally of youth was later organised, starting from the Maidan and making its way to the Gateway of India.

The protest is being supported by NGOs like National Alliance of People's Movements (NAPM).

Meanwhile, villagers in Ralegan Siddhi, Hazare's native place in Ahmednagar district, today announced they will intensify their agitation to support the anti-corruption crusader.

"Now, around 350 villagers are on a relay fast. Tomorrow, we will hold a 'rasta roko', followed by a relay fast and morcha at the Parner tehsil office," Datta Awari, who handles Hazare's office at the village, told PTI.

Source: http://www.timesnow.tv/articleshow/4369792.cms



Indian students at Cambridge University have extended support to the anti-corruption campaign being led by Anna Hazare and called for a more transparent system of checks and balances at the highest level.

In a statement, the student group Swatantra-- Forum for the Advance of Civil Society—expressed "deep concern" over the current state of governance in India and said there was "urgent need to integrate civil society as an extension of the government in order to achieve greater transparency and accountability".

"We sympathise with Anna Hazare’s demands for a strong coalition between the government and its people. Continued inaction by the previous governments over a long period of forty two years reflects poorly on the State. Further, the existing legislation does not grant complete autonomy to agencies such as the Lokpal, resulting in a weak and ineffective regulatory mechanism," said the statement issued by its "chairpersons" Abhimanyu Gahlaut and Arun Sarkar.

Source: http://www.thehindu.com/news/international/article1611651.ece



Anna Hazare leads People’s Uprising in India

After sweeping the Arab World, the wave of People’s Uprising has reached India. As the Uprising in the Arab World was against dictatorial rule and for bringing democracy, no one would have believed that such an Uprising could ever happen in India – the biggest democracy in the world.

Democracy alone is not a guarantee for good governance. Politicians in India have exploited the weakness of the democracy and indulged in large scale corruption. Public anger against corrupt politicians has been accumulating for last several decades and reached the tipping point after recent mega scams specially 2 G and CWG. What was needed was an outlet for people to vent their anger. Problem was that almost all political parties have been marred in corruption at some point of time and therefore the general public perception is that all politicians are corrupt. While the opposition parties were hoping to cash in on people’s anger against corruption, people were in no mood to support any particular political party.

Against this backdrop, when respected social activist Anna Hazare started his movement against corruption, it immediately touched a chord with the people across the entire country. Anna Hazare was a perfect flag bearer for the moment against corruption as he has never associated with any political party and at the same time has been working for people’s cause. The present generation of India may not have seen Gandhi but they have been recently primed in favour of the Gandhian Philosophy by the Munna Bhai series of bollywod films. Anna Hazare’s Gandhian way of protest by fasti-unto-death has invoked the Munna Bhai inspired fascinations of Indian masses.

The movement is growing manifolds with every passing hour since last two days. It has perplexed not only the Government but also the opposition parties. On one hand the Government has been forced to sit up and take notice while on the other hand opposition parties have been unsuccessfully trying to piggy back on the movement and convert the same into votes against the ruling coalition. Thankfully, the organizers of the movement have managed to keep the politicians at bay and have not allowed them to exploit the situation. Political leaders like Chautala and Uma Bharti were stopped by the public from sharing the dais with Anna Hazare and hopefully this would have given a clear signal to other politicians also.

The government on the other hand is confused. It doesn’t know how to handle this situation. If it was a protest organized by an opposition party, it would have been so easy to rubbish it by launching a counter offensive and by pointing out the corruption cases of the concerned political party. But how to deal with a 72 year old Gandhian who owns nothing, lives in a 10ft x 10ft room, has no family, is ready to risk his life by embarking on fast-unto-death and above all has suddenly become the darling of the masses. Government can not counter attack, they are forced to be respectful, they must give the impression of not rubbishing the protest and demands of Anna Hazare and yet thwart his attempt to form an independent Anti Corruption Authority called the LokPal. The Government is already having enough troubles with the existing independent authorities such as the CAG, the Supreme Court and the goof up with CVC appointment. In that sense, the ruling parties would probably get a tactical support of even the opposition parties as no political party would like to have an independent anti-corruption authority who could investigate against any minister (including the prime minister) or bureaucrat without having to seek permission.

Anna Hazare’s Movement against Corruption is fast galvanizing all social activists under one banner. Within two days the movement has spread to nearly 440 cities and towns. TV coverage of the moment looks more like a dream movie than being real news.

Soon after the World Cup victory, once again the people are out on the streets; once again the people are on a high but this time for an entirely different cause, for an entirely different purpose.

Source: http://virtualopinion.wordpress.com/2011/04/07/anna-hazare-leads-people%E2%80%99s-uprising-in-india/

Report from TV:

An advertisement against corruption:

Further reading: http://www.chillibreeze.com/articles_various/To-The-Youth-710.asp





Details of Jan Lokpal Bill can be read here:



Anonymous said...

We all Indian will do Revolution against corruption and will not stop it till a new system will not be started in India. We all will support Anna.. Jai Hind ! Satyamev Jayatey !

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B.N.Prajapati said...


Dear Countryman,

A law should be made through which it becomes mandatory for all public servant, Politicians, Corporate houses, Businessman and their family member’s to disclose their assets every year and further how much assets has been increased in the succeeding year, the source of increased assets and total assets should be disclosed.
If anybody found in having illegal earned assets then heavy punishment should be awarded to him.

All this data should be made available over the internet to be viewed by public at large to finish the corruption from grass root level.

The govt. should make a separate or independent agency that will collect this data from going to the each and every citizen’s house of our country every year.

Circulate it as more as possible to make a public consensus.

Budhi Nath Prajapati