About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Saturday, March 7, 2009

Youth are becoming socially responsible

After the smart pink chaddi movement the trend of social awarness is spreading faster...and most of these movements are spreading / communicating through internet.

various micro groups are forming through social networking sites (facebook & Orkut...essentially).

Tomorrow one gathering is taking place at beach in chennai.

The member of organizing team, Ajit Sigamani states in his facebook page:

"Hey Peeps,

Thanks to all the support from you guys the pink chaddi campaign was an overwhelming success.

Now after a well deserved break the time has come for us ..The youth of this country to stand up, make our voices heard again and support the women in bangalore who are being randomly beaten up by thugs for things like wearing jeans and speaking in english....

If you would like to do more than just sit at home and talk about it come join us for a small peaceful gathering at besant nagar, well be signing petitions, speaking to the press(hopefully) and making a brief video for you tube.

Were also looking to form a small core support group that will help us tackle issues and provide assistance for such problems as and when they arise.

Even if you cant make it please invite all your friends to this event and Also sign the online petition..


Take a walk with us, Brainstorm a little, get a few signatures, talk to the camera, sing along on the beach and do your part.

Ok guys, bring Cameras, water and hats/caps and whatever else your gonna need for the beach. if somebody needs a pick up please let me know in advance.

Well keep it as fun as possible, guitars, singing and good conversation but we will also be working so....no narcotics or alcohol allowed for the duration of the event.

one respondent in the petition campaign mentioned:

We should be ashamed because we are breeding these musquitoes in every corner of the state in the land of saint like Swami Vivekananda who addressed as "Brothers and Sisters" we are encouraging such dastardly acts which is not lesser than being cowards and asuras. If Govt.cannot take any action let it sit quite and hand over the power to the people. A good governance is where every person on earth irrespective of gender, colour, caste and creed can live happily and have basic comforts. "Yatra naryantu pujyante ramante tatra devata" If this is not understood by the so called gaurdians of Indian culture they are unfit to live even as ant's in our society - WAKE UP BEAURUCRATS BEFORE THE VOLCANO ERUPTS ON U
The authorities vested with power to handle these situations should get on their feet and ensure that women safety and rights are protected. This is a democratic country and everyone has the right to express, wear, act and to do what every such individual wishes to so far as such actions are within limitations imposed by law. No such individual / organization holds the right to determine what one can or should be doing at any point of time or decide what is Indian culture. The so called moral activists and human rights offenders should be punished for committing such violation and the State should have deterrent mechanism in place to prevent occurrence of any such incidents in future and protect the rights of women. The authorities in charge should step up and discharge their duty in an efficient manner, and the State has to take affirmative action preventing such incidents and guaranteeing better protection and safety to women. Such incidents strike at the very basic structure of "Constitution of India".

The hatered against politicians and govornment is bubbling up among the educated.

Ajit can be contacted at : floatingconcept@gmail.com

Source: http://www.facebook.com/event.php?eid=66841206063


Mr. Arvind Lodaya, Srishti School (www.srishti.ac.in) mentioned that (in Designindia Yahoogroup): " In recent times, I have witnessed a surge of interest and passion amongst "young creatives" (i.e. art/ design/ architecture students in this instance) to engage with and become a part of the social sector. Many have dabbled in the social sector, mostly by association with NGOs (generic term for various kinds of non-governmental social change
initiatives) , and for many of these, the experience has been partially
frustrating. The causes for this frustration are many, but one common thread
across them is in the cultural and contextual difference between the
established NGO and the workstyle and lifestyle of the young creative. In
response, at least a few such young creatives have started their own social
enterprise, on their own terms."

Source: Designindia Yahoogroup

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