About INgene blog : First ever Indian Youth trend Insights blog
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.
The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.
Follow Me :
Thursday, July 24, 2008
Fresh summer report on style statements of Delhi University colleges by "INgene" contributor Ragini Sinha
Well here goes my summer report on DU (Delhi University)college wise style statements
St. Stephen's- "coming right from bed look"
casual'oversized'branded tee wid capris and floaters or gum slippers
long unkempt hairdo
yet have a poise n confidence on face
Hindu- not fashionable yet quite stylish
not so brand freak
Lady Shri Ram-sport quite ethnic look
generally wear cotton "fab india" kurti wid salwar
kolhapuris or chappals fav. footwear
dark kholed smoky look of eyes
wear terracotta accessories or big chunks but not junks
Jesus n Mary-skinny tight fitted jeans wis branded tops
college has too many north easterns so they r very different from rest
generally go for skirts shorts or anything which is an equilizer of style n comfy
Miranda-people love this college because "anything can happen here"
girls getting down from mercs r even spotted flaunting cool vests n shorts
again a mixed crowd
Now i'l let u knw about d freshers fondly called as "fuchchas"
*quite conscious about d dressing
*dont wanna repeat atleast for first few weeks
*one can get d pulse of delhi's fashion if closely observe them
*guys these daya flaunting d very famous "aamir's ghazni hairstyle"
*most of d girls going for getting their hair straightened
*use of hairbands n hairpins courtesy movies "ugly n pugly" n "jaane tu...."
*trendy bags finally add cherry to d cake
*in summers hair buns very much in tend
*use of threads or beads also in vogue these days
Copyright@ INgene & Ragini Sinha
check the jaane tu look:
But chk the other one...Kismat Konnection....we feel KK follows the actual color story of youths@today:
Thursday, July 17, 2008
after the "black" spiderman mirror here we are having a revamp of "classic yet contemporary" black batman..
Tuesday, July 15, 2008
The New Power Jobs
by Heather Boerner, for Yahoo! HotJobs
White-hot jobs are opening up in the power sector.
"These aren't just hot jobs, they're sizzling jobs," said Christine Real de Azua, spokeswoman for the American Wind Energy Association. Wind energy grew by 45 percent last year. "We need every type of job candidate."
URL : http://hotjobs.yahoo.com/career-articles-the_new_power_jobs-449
Indeed, with oil topping $100 per barrel, expect power industry jobs to explode in the next 10 years -- and not just in petroleum or the electric company. Want to repair wind turbines, manage a nuclear reactor or install solar panels? The jobs await.
The U.S. Bureau of Labor Statistics (BLS) and energy leaders reveal what fields are expected to grow, and they are listed below with projected growth levels through 2016, salary data, and what you need to get a related job.
Engineers: 11 percent projected growth$44,790-$145,600 annually, depending on specialty
"We're experiencing a comeback in 'dirty jobs,'" said Chris McCormick, partner and head of the energy division of venture capital firm Landmark Ventures. "While a few years ago, what we wanted were the 'clean' jobs in computer engineering, now we're back to the types of engineers who get their hands dirty with chemistry and broad-application engineering."
Chemical engineers who work with biofuels, electrical engineers who design power plants, mechanical engineers who find better ways to capture air and wind energy, and nuclear engineers who make plants run more efficiently will all be in high demand -- with salaries to match. While some engineers, like chemical engineers, may need a PhD to do their jobs, most others, like environmental engineers, only require a bachelor's degree in physics or engineering, according to the BLS.
Nuclear Power Reactor Operators: 11 percent projected growth$35,590-$75,240 annually
"When I got out of college, people told me, 'Go do other things.' The conventional wisdom was that nuclear power was going to go away," said Carol Berrigan, senior director for industry infrastructure at the Nuclear Energy Institute. "But now, with some regulatory changes, we have something like nine applications out there for 16 new nuclear power plants in the next few years."
Which jobs will grow fastest? Think Homer Simpson, but with more computer knowledge and less buffoonery. On top of the billions of dollars the industry is spending on new construction, the field's employees are aging: In the next 10 years, half of all nuclear reactor operators are expected to retire. You don't need to have an engineering degree for these jobs, but you should expect extensive on-the-job training and classroom instruction as well as licensing exams, according to the BLS.
Industrial Machinery Mechanic9 percent projected growth$42,350 median annual income
Someone's got to install the solar panels and repair wind turbines, and industrial machinery mechanics are often the ones who get the jobs. In solar, Tioga Energy's Executive Vice President Preston Roper said the biggest demand is for solar installers.
Both Roper and Real de Azua said local community colleges are the places to go to get the training necessary for the jobs. Many are offering specialized training in solar or wind repair work.
Skilled Trade WorkersElectricians: 7 percent projected growth$44,780 median annual income
Line Workers: 7 percent projected growth$52,570 median annual income
Welders: 5 percent projected growth$32,270 median annual income
These workers repair the lines that bring power to your home and build and repair power plant structures. Want one of these jobs? Usually you don't need post-high school education, but you will need an apprenticeship through a union or other skilled trade group. The programs usually take about four years.
Youngsters adept at multi-tasking: Survey
24 Jul 2007, 0031 hrs IST, Rashmee Roshan Lall,TNN
LONDON: In a survey covering 16 countries, it was found that Indian, Brazilian and Chinese young people displayed the maximum interest in the ‘cool digital circuits' of today's communications industry.
But the study underlined the futility of asking today's young people about technology as a separate entity in their lives. Almost all youth, almost everywhere, were found to regard technology as an organic part of life in the 21st century. Analysts said the findings showed that talking to young people about the role of technology in their lifestyle would be like talking to kids in the 1980s about the role the park swing or the telephone played in their social lives — it's invisible.
Unsurprisingly, young people were found to multi-task to a greater extent than adults, who are generally still doing only one thing at a time but able to deal with more simultaneous stimuli coming at them. The study, titled "Circuits of Cool/Digital Playground", was launched by MTV to understand the changing preoccupations of its core market — youth everywhere. On Monday, Bill Roedy, vice-chairman of MTV Networks said: "Digital technology is impacting every aspect of content creation across Nickelodeon and MTV channels."
Added Chris Dobson of Microsoft, which participated in the study, "Digital communications from IM, SMS, social networking to email have all revolutionised how young people communicate with their peers. We wanted to understand more deeply how young people interact with these technologies and consequently what this means."
The study used both qualitative and quantitative methodology to talk to 18,000 "tech-embracing" children and young people in 16 countries — UK, Germany, Holland, Italy, Sweden, Denmark, Poland, US, Canada, Brazil, Mexico, China, India, Japan, Australia and New Zealand.
Is charity the new fad with Indian youth?
With multinational giants offering irresistible pay-packets and perks to Indian youth, one needs a strong character to walk away from such lucrative opportunities. Surprisingly, that’s what many young people seem to be doing today. Contrary to the general belief that today’s youngsters are self-centered and materialistic, hordes of youth are consciously choosing philanthropy over dazzling careers. And how do they make a big difference in the lives of the less privileged? Here’s how!
Selfless youth: doing their bit
Call it an internal awakening or awareness of social responsibility – young Indians want to do more than just donate once a year to charity. Some contribute in a small but significant way, like tutoring their housemaids’ kids or spending time with the elderly in old age homes on weekends. Yet others chuck their jobs and plunge into full-fledged social work by founding voluntary and non-profit organizations. Interestingly, while the older generation ventured into social work only post-retirement, more and more youngsters are contributing towards the social sector while pursuing their careers or even swapping their professions for full-time social causes. Moreover, youngsters aren’t opting to be volunteers because they’ve nothing else to do. In fact many rank-holders choose to work with NGOs and make a career out of it.
Motivating the youth
Many B-schools in India have started noticing that youth are consciously choosing social work as a career. Hence they’re roping in facilitators and experts in the field to guide the youth. Some premier institutes, in an effort to make the youth more socially responsible and sensitive, have introduced projects involving contribution to society as part of their curriculum. These projects range from rehabilitating slum children to organizing health and awareness camps. If B-schools are so accommodating, can the corporate sector be behind? Multinational Companies (MNC) are chipping in, too. A majority of the corporate giants have tie-ups with non-profit organizations and are actively involved in events ranging from blood donation camps, outings for destitute children to funding employment projects.
While B-schools and MNCs are encouraging the youth to contribute towards social causes, is the government actively involved? Besides usual tax exemptions for donations, there are no other incentives or benefits for young philanthropists. Small voluntary non-profit organizations, often founded by young Samaritans, have to register themselves as trusts or charitable institutions to claim tax exemption on income earned.
Are these signs of growing philanthropic awareness among India’s youth? Do India’s youth need to participate more actively? How can the government encourage philanthropic culture among the youth?