About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.








Friday, April 24, 2009

Why Indian youth are not interested in politics?

The Q&A sessions from different blogs and site depicts the view points from various youth:

"I am 17...so I think I might be able to give an apt answer (only my perspective though). Being young is often the age of being impatient. When somehting is too complicated to decipher, we tend to stay away from it. Indian politics has become a constant push and pull of religion, caste, corruption, and battles the 'youth' does not consider worth their time. The opposition opposes just for the heck of it, and meaningful governance seems to be losing its way,
I study political science as a subject and have done some in depth research on the Indian democracy. it's actually admirable once u really how difficult it actually is to govern such a complicated nation."


"Because politics is very dirty game. Today's youth is educated and just want a job at the place of doing politics."

"they have better things to do!"

Source: http://sawaal.ibibo.com/law/why-youth-not-focusing-on-indian-politics-508676.html
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"yes, it is possible for youth to get into Politics and there are already a few who have started. In fact, there is a political party formed by 3 IIT graduates in Northern India. But that isn't one of the problems at the moment - Votes can be counted.. but there should be votes to count. Everyone doesn't vote - In fact 76% of the youth are completely indifferent towards Politics. The problem, also, rises when the rural educated (school) youth vote as they are promised education/employment but the urban well educated youth that don't find time or interest to take part in the Political system, just don't vote. Our country is a Democratic country - of the people, by the people and for the people. But it's these people who need to get their asses up and be aware of what's happenin around and take a bloody stand. And, Most of all - Get out and Vote. One vote matters - it can make all the difference! Once the interest into Politics comes in, it's up to Us (n why i say us is because i am part of this youth culture in India) to define what stand we want to take - whether it's to get into the Parliament, to start a movement, to make others aware in whatever you know and eventually help others make society/community - town - city - state - country a Better Place!
So Youth into Politics - Definitely!"


Source: http://answers.yahoo.com/question/index?qid=20061001075014AAZhXeU
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"Ask someone to define democracy, and I'll bet he or she quotes Abraham Lincoln back to you. A Government of the people, by the people, and for the people, is how the 16th president of USA put it in the Gettysburg Address. For most of us, those are the words that first come to mind when we think about democracy.

But do they really mean anything, these days to India? Democracy will have a meaning if and only if the people who are participating the electoral system have power to think and analyze. This system works well for the people in countries where people are empowered with education and Information and where people can judge what is right and what is wrong.

In a country such as India where close to 70 percentage of the people are illiterate and have no clue of the consequence of electing a political party or a leader. Those educated who can make a difference by participating in system are running away from it because they know there are no takers for them in the current system.

After 50 years of Independence and when time and technology changing so rapidly it is very saddening to see most of the country is still undereducated. When people are illiterate one cannot expect them to understand the policies and ethics of a political party. This has been a bane for the current breed of political parties who just work hard to grab the power and fill their coffins. They do not want people to get empowered and they want them to be there as along as possible.

I my self never participated in the systems because I know my vote always going to be void. VOID, yes if I participate and vote for an eligible party (if available) and if any one among rest of 70 percentage vote to the opposition party it s nothing but void. All my education and the power I had from my education and knowledge gone in the drain.

Indian Democracy can work and we can make it to work. The only possibility I see is encouraging well-educated people to political system. But How?, Why do they want to come in to current system which is so corrupt and illogical for the current socioeconomic nature of the country.

The Following are my recommendations

· Each vote of the educated person should be counted as 10 votes or more based his qualification. This provision can be taken away when country becomes 90 educated.

· Make it mandatory to participate in the system to all educated people

These suggestions may sound crazy to some people but it is the need of the hours to see a change at least in our lifetime

Do you think current political parties/politicians would be interested in implementing this even if all the countrymen and women want it to be implemented? No, they would stop it just by saying its an discrimination with rest of the fellow citizens?. Then I would ask them what is the solution, shall we wait until everyone become educated in the country and its going to take 200 more years and by that time country will be Dark Age.

Then what is the solution?

Military Coup. Yes its sound strange but yes its required for India. Current politicians are taking the mother India for a ride. We need a fundamental change in the code and conduct of the system and its possible only through a coup and president rule."

Source: http://blog.360.yahoo.com/mallik_bathula
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"Most of our political parties aim getting votes and coming into power. They do not have any principles . They are least bothered about the country's development.

It is good if more young people come to the politics who can change or at least correct to some extent the Govt bodies . They should be able to do something for the country , for the people."


"Most of our politicians are octogenarians who are not so pragmatic. They all know only how to win elections. But they have few after-election task to do. Youth & working people constitute majority of the citizens, who hitherto did not even consider voting as an important responsibility, thanks to the image of politicians. It is a good thing to see that a lot of young, educated and talented people are entering politics with a lot of enthusiasm. It is these people who could take us to the world of technology and innovation."

"sleeping sleeping and earning. the old brains are doing nothing there. being born in india we have to make some good to our country. the old brains are tired now. they are busy in dreaming."



"Indian politics has really seen uncountable politicians who have contributed in just spoiling the nation.They have kust filled their own pockets in country's name."


Source: http://www.indiastudychannel.com/forum/21653-Should-Indian-youth-join-politics.aspx
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1 comment:

Cartographer said...

Found an intersting take on this issue..
Lawers and lawmakers may suggest if banning post-poll alliances is a plausible option?

http://miniscule-musings.blogspot.com/2009/05/why-doesnt-india-vote.html