About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Sunday, April 26, 2009

Education & career are the prime focus among Indian youth

Over a million to appear in engineering entrance test
Sat, Apr 25 07:04 PM

New Delhi, April 25 (IANS) Over one million students will be appearing in the All India Engineering Entrance Exam (AIEEE) Sunday seeking admission into engineering, architecture and other allied courses in government-aided institutes across India.

The three-hour examination will be conducted at 1,460 centres across the country. Last year, around 820,000 students appeared in the exam.

The AIEEE scores determine admissions to various national-level institutes including the National Institutes of Technology, Indian Institutes of Information Technology, deemed universities and other government-funded institutions.

Like last year's exam, experts are expecting a change in the pattern of questions again.

Aashish Choudhury of the Aakash Institutes, a chain of private coaching centres, said: 'Students were surprised last year when the pattern of questions changed. Instead of 120 questions, there were 35 in each of the physics, chemistry and mathematics section. The number of reasoning and comprehension questions was also more. This year too a change in the pattern is expected.'

Shiva Kumar, head of research and development academics, Career Launcher, said he expected the number of questions to fall further.

'The number of questions may come down further - in the 90-105 range. Fewer questions imply that at least half the questions in the three sections will be fairly easy to attempt. So the students should attempt as many of those (as they can) and not get stuck at the remaining ones,' Kumar advised.

Many students feel that a pattern change is easy to deal with if you are alert and fast.

Ritia Jain, who wants to get into an architecture course, said she was well prepared. 'I have done many practice papers. My strategy is to first tackle the easy questions and then get cracking at the tougher ones.'

Indo Asian News Service


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