About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Monday, April 27, 2009

Indian Youth and politics

Throwing shoes to the politicians is the latest trend, a way of "demonstrating frustration and anger" against the corrupted political system in India. what else an individual youth can do where corruption is inevitable!

Angry student throws shoe at India's prime minister

Sun, Apr 26 07:00 PM

A student threw a shoe at Prime Minister Manmohan Singh during an election rally in Ahmedabad on Sunday after he was stopped from shouting at the veteran politician, police said.

The shoe landed in front of a dias, moments after Singh started to speak about the government's achievements in the last five years of power.

The man, identified as Hitesh Chauhan, a 21-year-old computer engineering student, was taken away by police, and detained for questioning, Abhay Chudasma, a senior police officer told Reuters.

"He was shouting that politicians were all liars, when he was stopped by supporters, resulting in the incident," Chudasma said. "We are questioning him and will release him after a while."

The incident was the latest episode of shoe-throwing as a mark of protest against political leaders. Other incidents involved former U.S. President George W. Bush and Chinese Premier Wen Jiabao.

In India, angry people have thrown shoes and slippers at politicians contesting in the April/May general election. Fearful of such attacks by disgruntled voters, leaders have asked for more security and are erecting metal nets at rallies.

This month, a Sikh journalist hurled a shoe at India's home minister during a news conference in New Delhi after getting angry with the minister's reply to a question about 1984 riots.

A few days later, another man threw a slipper at Lal Krishna Advani, the prime ministerial candidate of the Hindu-nationalist Bharatiya Janata Party, the main opposition party.

While criticising the incidents, Indian leaders have not taken any legal action against the offenders.

(Additional reporting by Bappa Majumdar)
Source: http://in.news.yahoo.com/137/20090426/386/ten-angry-student-throws-shoe-at-india-s.html

No comments: