About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Thursday, January 22, 2009

music and India

Music is an essencial part of our life...we cry in tune (check the bollywood) romance in tune die in tune (ahh bollywood) and now its confirmed that we play in tune! :)
Wednesday, 21 January 2009

Bowlers face music with bhajans, songs on Sehwag's lips
New Delhi: He does not lose sleep before a match, he does not worry about the pitch -- Virender Sehwag just hums Sai Baba bhajans and Kishore Kumar songs till the bowler is about to deliver the ball.

Here is the dashing opener's simple formula for success in his own words : "I want my mind to be absolutely free while facing up to a bowler. I try to hum songs, Sai Baba bhajans and Kishore Kumar songs, especially those pictured on Amitabh Bachchan till the bowler is about to deliver.

"I then tell myself: watch it. I try to sing songs as perfectly as possible in order to keep my mind completely uncluttered," he told PTI in an interview here.

Excerpts from an interview:

Q: When you look back, do you fret about why you went for a six when you were on 294 in Multan?
A: I never look back. I have never looked back on that innings. What is gone is gone, it's over.

Q: Surely a triple century ought to mean something. Not one but 2 triple centuries?
A: They don't. Surely not as much as winning a match for your team. All of us play to win. Nothing is more thrilling than winning a match for your team.

Q: What is the most important aspect of your batting?
A: For me, the most important part of batting is my still head. I try touching my helmet with my left shoulder to keep it still. Once Sunil Gavaskar asked me to take middle or off-stump guard. And I think it has suited me. With a leg stump guard, you could be chasing a wide delivery. Or leaving a gap. With a middle-and-off stump guard, the bowler doesn't know where to pitch his stuff. If it is in stumps, you could whip it to onside. If its outside the off-stump, he is allowing you to play your favourite shots. I always take middle stump guard.

Q: Like Tendulkar who doesn't sleep before a Test match, do you also worry about bowlers and conditions and pitch?
A: I don't. I do have an idea on whom to treat with respect and who to go after. It would surprise most to know that I never look at the wicket. Never. I don't worry about whether the pitch has grass or moisture or is flat. When I captained in South Africa (when Rahul Dravid was injured in the one-day series in 2006-2007), I looked at the wicket in the first match but not thereafter.

Q: It has been said that don't give room to Sehwag; tuck him up; don't allow him free swing; post fielders at third man and sweeper cover and bowl bouncers and you would get him. But after 66 Tests and 15 centuries, they are still trying!
A: I never hook. Only recently I tried it against James Anderson and Andrew Flintoff but it was because I saw it pretty early and knew how to keep it down. The thing is, it's impossible for a bowler to bowl six deliveries in an over which rise to chest-high. The moment a bowler errs, I pounce on him.

© Copyright 2008 PTI. All rights reserved.
Source: http://sports.in.msn.com/cricket/stories/article.aspx?cp-documentid=1789883

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