About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Tuesday, January 13, 2009


India's dream of becoming the "innovation hub" seem deep down the sea...

Not really in the know of things HT
Mon, Jan 12 01:20 AM

Prime Minister Manmohan Singh likes to say India should aim to be a "knowledge superpower". Unfortunately, a number of studies show India is falling behind in achieving this otherwise exemplary goal. Both the CII-Insead Global Innovation Index and the World Bank's latest Knowledge Economy Index indicate this slippage is happening because other countries are doing more to collect and develop the ingredients for innovation. Innovation is a cycle by which new ideas are created and converted into economically useful products and concepts. At a time when capital and labour are available on tap, it is innovation that increasingly separates top-rung nations from the rest. India's innovative abilities have traditionally been held back by two obvious and glaring bottlenecks: a poor literacy rate and an abysmal physical infrastructure. But the Global Innovation Index shows that other drags, and ones which could be addressed more quickly than the other two issues, are university-industry research collaboration and the overall state of government innovation. Indian universities, even the much-touted Indian Institutes of Technology, produce little when it comes to research and development. They are rock-bottom when it comes to converting knowledge into something tangible for the economy. Nine-tenths of the patents filed from India are done so by foreign multinationals based here. The Indian government's research and development, largely geared to defence purposes, similarly contributes little to the larger economy. There has been no reform of higher education in India. The universities have been unable to scale up either the quantity or quality of their students - and the human resource ministry has shown itself unable to think beyond the prevailing and failing education model. At least the greenshoots of a competitive innovation culture are beginning to emerge in India's private sector, notably in pharmaceuticals. But it is sobering to see countries like Qatar and Kuwait, let alone Brazil and China, rate much higher in the knowledge sweepstakes and move faster up the ladder than India. The silver lining is that a recent Hewitt Associates study shows that India, as usual, straddles both ends of the spectrum. While south and north-western India are knowledge-empowered, eastern and northern India are areas of darkness. A new national innovation bill is pending. However, this cannot exist in isolation. It is the lack of broader structural reforms in education, infrastructure, even finance and intellectual property, that need to be addressed.

Source: http://in.news.yahoo.com/32/20090112/1049/top-not-really-in-the-know-of-things.html

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