About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Monday, January 5, 2009

the most popular casual look @Indian youth (female)

The youth went for mix again...and a few sketches I will put-up here...
the "hide & seek" aspect is hot...and tradition is well mixed...

The most popular colors for 2009 are :

the kurtas are the most popular outfit. comfortable, contemporary ethnic, suitable for all occasions depending on cuts and styles the kurtas can be teamed with skin tight denims in shades of blue or black or leggings in black, brown or white. accessories with kurtas would be neckpieces, bold or subtle depending on ones choice and wirst bands of wooden or stone beads, just one or two.hair long , can be straight or layered, tied up in hot regions like mumbai and south india, left open in northern parts like delhi. the other prominant trend noticed is tees with harem pants or patiala salwar, trend popularized by movies like jab we met and jaane tu..ya jaane naa.a scarf or stoll around the neck, mostly in northern regions as it gives a bit of warmth in winters. scarf trend in metors like mumbai and banglore is not that popular as the weather is not very favorable to put many layers of clothing, it gets ucomfortable after a while. some other hairstyles taking prominance are grunge, out-of-bed look, hair undone deliberately, do not comb with wet showered look, as seen in fashion movie, flaunted by priyanka and kangna....this trend of not being perfect, deliberately being an anti-fashion is cool...
(writeup by INgene member Neha)

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