About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Friday, November 14, 2008

indian adventurers- decent yet cool

A small group started forming in cyberspace which has existence in real-ground too. A biker group of young Indians which has 764 virtual members...the moderator said that now he owns two bikes...once being denied to ride two-wheeler by the parents...
the aspiration to create a subculture is there among young adults...
But, check the dress and attitude, they looks "decent" yet cool...More of "teddy boy" look with bike in addition...that’s how we are.

Quoting a few bloggers for more idea about "indian adventure" :

"do u all people ride in mumbai???? or just go long ways??? i have a pulsar 200, even i love riding together, i have my small gang of 6 people including me, v can ride 100-150 one side, but our parents wont allow me to go long, so if u ride in mumbai, can v join u all guyz???
i think it will great fun for us……" - (hoshang said,November 4, 2008 @ 7:05 am)

The group states :

“A mad idea that worked… a sense of achievement… a dream that became reality, ” says Vibhu Rishi , fondly recollecting his memories of BikeNomads, his Yahoo! Group. As a teen, he was not allowed a two-wheeler. Today he owns not one, but two motorbikes.

Chasing his passion for travel and biking, he started looking out for bike travel groups where people share their experiences. Upon not finding one to his liking, he created, in 2002, a group of his own - BikeNomads. Today, the group boasts of 764 members and high levels of energy. The first annual meet was held in Goa in 2006, followed by Hampi in 2007 and Dandeli earlier this year. More than forty bikers, some with their spouses, had gathered before the ruins of the magnificent temples of Hampi, celebrating yet another year of great biking.

Vibhu and his fellow moderators are putting every bit into moderating this dream group. The members are taking the group to the next level by introducing trip-organization process. Volunteers start off by planning trips to interesting and adventurous destinations. They then coordinate with other members and bring them together to ensure successful bike trips.

Well, we aren’t stunting group, we are purely touring group. People who like to go far off places on their bikes to fullfil their wanderlust.

Source : http://www.ygroupsblog.in/blog/2008/11/03/presenting-the-bike-nomads/

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