About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Tuesday, November 18, 2008

bachha buzz

I hate to write about politics / politicians...but the youth finally came in buzz...and the "grey hairs" will understand their "power" soon.

I (and this blog) dont support any political parties / netas (bachha or buddha).

Tue, Nov 18 06:06 PM

Amritsar, Nov 18 (IANS) In a polite riposte to Bharatiya Janata Party (BJP) chief Rajnath Singh who called him a 'bachcha' (child), Congress general secretary Rahul Gandhi Tuesday said he should keep in mind that 70 percent of people in the country were young like him.

'Yes, I am still a bachcha for a senior leader like Rajnath Singh. I really respect him and agree with whatever he says as I do not have even half the experience he has," Gandhi told a news conference here.

He was in Amritsar along with former chief election commissioner J.M. Lyngdoh to review preparations for Indian Youth Congress (IYC) elections in Punjab.

"Compared to the likes of Rajnath Singh and others, I am still a bachcha. I am a much younger person. I think in a completely different way than how they think. They think politically.'

Rajnath Singh had dubbed Gandhi a bachcha when he was asked by Shekhar Gupta, in his Walk the Talk programme on NDTV, on what he thought of the Congress MP and his politics.

'However, fortunately or unfortunately for him (Rajnath Singh), 70 percent people of India who are powering the country are also bachchas," Gandhi said sarcastically.

Punjab is the first state where IYC elections are being held in a new democratic manner.

The move has been initiated by Gandhi who wants to replicate the same in other states to give greater representation to grassroots workers.

Source: http://in.news.yahoo.com/43/20081118/818/tnl-i-may-be-a-bachcha-but-so-are-most-i.html

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