About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Wednesday, November 19, 2008

brights IN

Is ‘BLACK’ really the color of the season???
Certainly not the color of the day for most (who cares for their “style”)…BLACK IS DEAD for Inglodians.
though bollywood and celebs still facinates to be blackend :)

Believe it or not frnds, these pics were taken within 2 hrs on 17th Nov eve, at NIFT, Delhi campus. Dunno how many more were there around unnoticed!!!
Surprising how the whole pallete of pinks and purples was all that one could witness around…Wat r these babes in pastels and solid monotones looking at???
Feminity, sophistication, elegance or just getting rid of dull tones???
(by Neha, INgene member, Delhi)

INgene analysis : Yesterday I was chatting online with Neha and she stated that at Pragati Maidan fair she has noticed a Sikh gentleman (and many more) in all pink (including his stylish turban) ! the probable cause can be “metro-sexual look”…soft, sophisticated…umm…and manly…pink (precisely fuchsia) is anyway a royal color in India and one of the most popular staple color for Indi-teen girl’s wardrobe. But, the interest lays on how its turning to fascinate the men too…pink dude.
The bright tones are spreading faster…the natural neons (swimming pool blue, tweed green, fresh lime) are IN.

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