The year 2010-2011 can very appropriately be termed as ‘The Year of Scams’ for India. From CWG to Adarsh Housing Society, India witnessed scams in almost every major sector. The common man in India who has seen and heard about numerous such scams with regularity that leaves the outside world astonished, is mostly unflustered after any such news breaks. But the sheer number and magnitude of scams those were unearthed before the common man in the past year surprised and generated interest from all in the country.
While television and newspapers have remained the primary source of information for any news, internet has also played its role in creating awareness about these scams and providing readers with more details and facts around these. ViziSense, in its report, analyzed and highlighted that contrary to common perception, a substantial chunk of audience is from the age group of 15-24. The report highlights readers from the 15-24 years age group constitute 24% of the total size of audience that has read scam related news online. But the largest chunk of 40 % is formed by working professionals, the age group of 25-35.
Not to surprise an astonishing 77 % of readers read about the 2G scam on the internet which is said to be one of the biggest scams of recent times. This was followed by the CWG scam read by 16% of readers. Adarsh, land scams and LIC corporate loan scam followed the list.
The data was analyzed and collected basis ViziSense panel’s consumption of news content across top news / web portals.