About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Wednesday, January 20, 2010

why I love MM - Watson D'costa (In'glo'dian, 22years)

MARILYN MANSON>>> Deckin out in black costumes, sinister make-up and Tees reading "666". Mom, I'm going to listen to Satan music. Can u pik me up at 11o' clock?>>> "Goddam">>> Mother- f#@*>>> Sex is dead>>> Spit, cut, rub>>> Grass n LSd>> U'd love it all for the staged evil.

An American by birth, Anti- Christ by choice. The band's radiation is reflective from the names, literally. The first names of female rockstars and the last names, of serial murderers. Manson's act is a calculated attempt to take the two things mothers always tell children it ain't polite to talk about- religion and sex- and be as rude about them as possible. Ripping up a bible is a frequent stage trick. On stage Marilyn Manson looks like a long pale worm. He can't sing or write song lyrics, but is nonetheless enjoying a run as one of the hottest rockstars. Manson is a symbol of American pop culture's continued race toward depravity. His latest album titled Anti- Christ Superstar and his lyrics celebrate things like suicide, destruction, and disease. The iconography of his shows- the self- laceration, the back braces, and bizarre crutches, etc-- is a celebration of pain and perversity.
Why do i and a section of the country likes MM?!?!? Not jus for whats above. Niceness is the one value no one dares transgress. Exceptionally for Manson though. What Manson is about on a deeper level is the culture's premiere value; Hype. Manson denies promoting any values whatsoever; he's just for people being themselves. Manson mind's his own business. His fans instinctively say the same thing, fallin back on a tolerance defense that inevitably turns common sense on its head. MM decides to make music at times when he couldn hav had more obstacles. He walked on stage many times after receiving death threats. MM cannot live without doing what he wanted to do. So at the same time, he's willin to die for it. MM is an idealistic artist who wants to spend his time putting ideas into the world, which ends up fuckin him over. He's one OPTIMISTIC life on the planet.
Deliver what you want and how u want it. MM always just ends up violent, so extreme that he's got 300 or more scars all over him on him due to destroying equipments. Me, u, n evryone gets one step closer to the grave evry single day. MM actuated to me the fact about the sweetness and inevitablity of it. Will power. MM digs up bones, does drugs, and sleeps at the basement of a rat infested appartment. Manson has deep respect fro ppl who're bein a part of his work. Thats a very vital stuff that not most of the population can assert possessing.
Man's greatest fear is chaos. The first few people on earth needed no books, movies, games or music to inspire cold blooded murder. The day that Cain bashed his brother Abel's brain in, the only motivation he needed was his own human disposition to violence. We have all the examples around. Isn't killing just killing, regardless if its in Vietnam, Iran, Kargil, or nextdoor? Why do we justify one, just because it seems to be for the right reasons? Should there ever be a right reason? We applaud the creation of a bomb whose soul purpose is to destroy all of mankind and we grow up watching people's brains splaterred all over the floor. Unnoticedly, MM started his band as a criticism of these very issues of despair and hypocrisy. " I wasn afraid of dying as much as I was really afraid of getting my hair cut", says MM of his life at Ohio. Who's bad??
Deep down, most adults hate people who go against the grain. People tend to associate anyone who behaves differently with illegal and immoral activity. "I realized the most important thing for me to do is to JUsT BE ME", says Manson. All his deeds, are his. But to do wut u wanna c happening, requires havin the rightest mind with the key ingredients; style, view, n balls. Manson showed me how.
Wanna live your days your way, consider considering MARILYN MANSON. He's one real time inspiration for me. Wish he gets to Evan to straighten things better.


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