About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Saturday, January 16, 2010

"bike bites @ 2009 >>2010" by Watson D'costa

All barriers are meant to be broken, and this is most apt in the world of biking. India is being proven to be one of the most potential market for motorbikes. Earlier, the sole purpose of a motorbike was to commute. BUT NO MORE. Biking has trickled up to gr8 heights. Times of goin with the wind have literally transformed to goin against it. So much that the break even point of a bike n car price has been witnessed this year( r15 & the nano, wid the ninja movin further ahead). The speedo needle has found its land more than the fuel ind. needle in India. Bliss. Biking enthusiasm has accelerated to distances in the country wher all the big players hav found their fresh market, from kawasaki to the Harley.
Though we pay down double price for an import ride, the fascination for the techs doesn really make most misfire n switch to the normal Indian Stock bikes. Indian had not been cynical with their rides, but now are. The machine i stand next to, is my id. So is anyone else's. Starting from the body, the aerodynamic physique, the color, the engine, the valves, the filters, the exhausts, the wheels n every minute thing that the customers had cared a zilch about, have begun to being upgraded. A bike has become a creation, rather than just production.
I find myself very much closer into the roar of the racing spirit when i had ridden the new KAWASAKI NINJA 250R. Its a class of itself and makes u feel a lil off track just like how u feel drivin an astra compared to other four wheel drives. Right way to end 2009. At idle, she's just a no one. But one red-line twist took me one step ahead of my whole riding experience. Its got a cetain something to it. Looks. Its just about perfect. The geometry of lines and the composition of a theme all over the bike, makes it look like one real NINJA indeed. Analog metres, a lil unpreferable for me. Its got pretty good and desirable upgrades like the parallel twin, 32.5 bhp(highest on indian roads), f-i system, DOHC 4-valve cylinder, 6-speed gear box(following GSR and R15), tubeless wheels, topping a 160 kph. But the greenery's hit by the duty structure of the country, which brings its ex-showroom price close to 3 lakhs. But u would definitely feel the worth of every single buck you pay down for the ride coz the rush of the throttle is not somethin you can tax on.
In spite of kick-ass riding experiences, the market has been constricted to a single genre or rides. In 2010, i'd be excited to see off traffic dirt busters adn ATV'S on Indian roads, which would grace up Indian biking vibe to a much greater level. No for electric bikes definitely. I am also really expecting the intrusion of real time V-twins in more motorcycles, with more air intakes and exhaust, improved combustion, efficiency, power and performance. Its an interesting, restless and excited market for biking in India. Awaiting more hyperactive and brutally gorgeous rides into the country. Feels more in da house.

Name : G. Watson D'costa
Age : 22yrs.
About myself : Keep it real.
Likes: Machines, rides, dance, heights, workouts, rush hours, n LIFE.



nyc write up ... leavng aside technical terms .. i undrstud most of it ... way 2 go ..


gud write up watson .... i dnt knw much abt bikes' technicalities bt i undrstud most of it ... way 2 go !!!