About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Sunday, December 20, 2009

Politics and the youth of India

The political scenario of India is changing? God knows (if at all he has any idea of corruption level among Indian politicians)! But yes, some micro changes can be seen as more and more young bloods are coming in to head and inspire larger political parties in India. The recent example can be the announcement of Nitin Gadkari (52) as the highest parliamentary leader of BJP. This can be seen as the struggle for survival to protect their face (and back). It is saturated with clot bloods and grey hairs (some of them even became fossils) and loosing ground very fast due to their ego-clashes and back dated thoughts. They also wanted somebody to portray in comparison with blue blooded prince charming Mr. Rahul Gandhi (who carries two bricks in white kurta to show off that he is among the grass roots of India!)… lets hope this battle of survival evolves into the betterment of India’s political scenario with some fresh thoughts and works other than eating up money and building self statues in parks…
Though I don’t think this will lead to any major changes in “political business” / “legacy of the throne scenario” where siblings are entitled to the chair (you know, family money should remain in family) in the name of “introducing young bloods” (ie. Sachin Pilot son of Rajesh Pilot, Jyotiraditya Scindia son of Madhav Rao Scindia, M. K. Stalin son of Karunanidhi, Priya Dutt daughter of Sunil Dutt etc.)

Kaustav SenGupta

Nitin Gadkari: From a humble student leader to BJP chief
Sat, Dec 19 04:25 PM

It has been a long journey for 52-year-old Nitin Gadkari from a humble student leader to the youngest-ever President of the BJP.
Gadkari who was appointed by the party's Parliamentary Board to the top post today, is a disciplined soldier of RSS and will have the distinction of becoming the first BJP chief from Maharashtra. It is a coincidence that he hails from Nagpur, the headquarters of the RSS -- which has always been the guiding force for the main opposition party. Gadkari, who has replaced Rajnath Singh, has been entrusted with the responsibility at a time when Congress is playing the Rahul Gandhi card, projecting the young leader as the future Prime Minister and BJP is facing serious challenges on the leadership front. The BJP leader, who was till now the chief of Maharashtra BJP, proved his mettle as an effective minister in the Shiv Sena-BJP government in the state ten years back.
Though an 'outsider' in Delhi circles, he is no babe in the woods and is known in the BJP as a clear thinker having a forward-looking vision and an organiser who knows how to take the party along.
Gadkari has maintained his close proximity with the RSS leadership right from the days of the then RSS chief Balasaheb Deoras and later with Rajju Bhaiyya, K C Sudarshan and the current head of the organisation Mohan Bhagwat. In fact, the talk in BJP circles is that Gadkari became the hot favourite for the top job following Bhagwat's search for a new leader to turn the party around.
Source: http://in.news.yahoo.com/48/20091219/814/tnl-nitin-gadkari-from-a-humble-student.html

Further reading: http://www.indianetzone.com/8/indian_politicians.htm

Politics and corruption in India : http://www.southasiaanalysis.org/%5Cpapers3%5Cpaper219.htm (…and this is not an updated list of corruption!)

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