About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Saturday, December 19, 2009

Aruna is fine(!) but are we?

If anybody wonders why young generation of India doesn’t believe in the law and order system of the biggest democracy of world then we can refer the case of Aruna.
Her assaulter happily escaped the rape charge!
Believe me, this is just a fragment of the whole scenario…millions are still pleading for justice while the system takes its own sweet time…the burning case is the Ajmal Kasab who was caught red handed in 26/11 Mumbai attack with tons of evidences and eye witnesses, but still we are feeding him in all luxury and keeping him alive in good health. I am sure this case will run for another 5 years before the human rights kitty party grey hairs and so called intellects jump and shout for his release on the ethical ground of his little son / brother or ill father…

Kaustav SenGupta

“Aruna is fine”
Rahi Gaikwad

Mumbai: The spirit that Aruna Shanbaug was known for as a young nurse seems to be alive still, even as she leads the life of an invalid in a civic hospital ward in Mumbai.
“She eats well; she is fine,” says a lady staff, who feeds her. “She has milk and bread in the morning, or an egg. It’s rice in the afternoon and rice for lunch. When she is hungry, she communicates her demand for food.
“How do you expect us to stop feeding her? She is a human being after all. Do you want us to kill her soul?” asks the cleaning staff at the hospital.
A mercy killing petition recently filed by Ms. Shanbaug thorough a friend Pinki Virani in the Supreme Court, however, appeals that the “force feeding” be stopped. The reason: her right to live with dignity. Sixty-one-year-old Shanbaug cannot move. She is bed-ridden. A brutal assault 36 years ago left her paralysed for life.
At 25, Ms. Shanbaug was cruelly assaulted by Sohanlal Bhartha Walmiki, a sweeper in the hospital where she was working as staff nurse.
He tried to strangle her with a dog chain. This cut off oxygen supply to her brain, causing her to lose physical and mental faculties. Walmiki was convicted of robbery and attempt to murder. He escaped the rape charge.

Ever since the incident in 1973, a hospital room has been Ms. Shanbaug’s oyster. She was set to get married at the time. Shunned by her immediate family and forgotten by the world, she came under the care of the hospital staff who have looked after her all these years.
“Why does anyone ask about her now? For 36 years no one came for her,” says the cleaner. “I have been working here for 22 years and I have never seen anyone visiting her. Her family abandoned her. As a municipal employee, we care for her. Otherwise she has just been left in the lurch.” She says Ms. Shanbaug’s fingers have curved over time.
Her room is locked and male staff is reportedly not allowed inside.
Ms. Shanbaug is said to have been a promising professional with a zest for life. At one stroke, this confident life was snuffed out.
As a staff nurse says: “We have hidden her underneath the ground.”

Source: http://www.hindu.com/2009/12/19/stories/2009121962102200.htm

there was an interesting discussion in yahoo ask on " Why not hang ajmal Kasav"...and few replies were :

"We all know that is not possible in the present set of systems.

But if I am allowed to have my way, I would not hang Ajmal Kasab, but kill his all kiths and kins in front of him after due torture. That would be sufficint puniishment for him for killing innocents to realise the agony the relatives of innocent victims have under gone. And sufficient punishment for having such a family member amongst them.

Killing Kasab is a very small punishment. He shall be tortured to such an extent that he himself would demand for an easy death.

Sorry, but my anguish has no other remedy."
- Panchal J

"Come on. How can we hang him.What about the Congress Vote Bank. We have Afjal Guru who has been awarded death sentence by the highest court of the land and is still kicking around. Don't be surprised if he is let off. If there was political will we Ajmal would have been history by now."
- myboloon

"Person who has been been sentence for death (afzal guru) is still alive than what's the hurry for Kasab... let him die with his natural death in indian imprisonment with a lavish life style n first class treatment."
-Pawan J

Source: http://in.answers.yahoo.com/question/index?qid=20090109233241AAI3ExQ

In another Q&A at Indiatimes "How many of you have faith in India's Judicial system?" the answers were :

"I don't, be it judicial or any other system connected to the govt."

"No one, India has one of the worst Judicial System."

"i am a corporate lawyer but trust me i dont ...as a citizen..coz system is not organised and well to do...only making law does not help it should be stricly implemented too...:("

Source: http://qna.indiatimes.com/index.php?ref=permalinkquestion&question_id=193789

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