About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.








Monday, June 22, 2009

Need of youth in Indian political system

Change mindset, promote young leaders: Advani
Sun, Jun 21 05:12 PM

New Delhi, June 21 (IANS) Veteran Bharatiya Janata Party (BJP) leader L.K. Advani Sunday asserted that the party's leadership should shed its 'train compartment mentality' and evolve a system to encourage young leaders.

Delivering the concluding address to the party's two-day national executive meeting here, Advani said: 'The party has to urgently evolve a system of encouraging younger leaders at all levels.

'But I have heard many young activists tell me that they are not given opportunity to serve the party more effectively,' said Advani, 81.

He lamented: 'It is sad that a certain 'train compartment mentality' has got developed within the party, which makes those in leadership positions to ignore promising, talented and committed cadres who are standing 'outside' and waiting for the door to open.'

He said this had to change and the party must think into the future.
Advani said: 'We must identify, train, groom and empower third, fourth and fifth generation of leaders in the BJP. Our leadership planning should take into account the party's needs for the next twenty years.'

Source: http://in.news.yahoo.com/43/20090621/818/tnl-change-mindset-promote-young-leaders.html

1 comment:

kasala anirudh said...

There is a great need for youth in Indian politics.It is my strong yet humble opinion that one day the prime minister of India will also be young leader,full of passion for the country and its citizens.The system in our country should evolve so as to accept the need for young political minds.Student should play pivotal role in the political arena.In the current scenario there is scarcity of youth in political aspects of our nation.Oppurtunities should be put forth and hence willfully utilized by the youth of our soveriegn nation in order to attain indiscrimination.