About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Tuesday, June 2, 2009

indian youth and politics

The wave of interests among Indian youth in politics is setting a new trend:

Source: INDIA TODAY / June 1, 2009

Source: OUTLOOK / June 1, 2009

Youngest minister raring to work for northeast

Wed, May 27 06:23 PM
New Delhi, May 27 (IANS) She is young, confident and raring to 'bridge the gap' between her home region, the northeast, and the rest of the country. Agatha Sangma, the youngest minister of the Manmohan Singh government, may not be 'choosy' about her portfolio, but is sure geared up to work for grassroot development.

Looking confident as she handled scores of media queries in near-impeccable Hindi right after the news broke, 27-year-old Sangma said that in all probability she will get the rural development ministry.

'I am privileged and since this is my first opportunity, I will not be choosy. Whatever position I am given, I will be happy,' the first time minister, who hails from Meghalaya and is the daughter of former Lok Sabha Speaker P A.Sangma, told IANS.

'Like last time, Nationalist Congress Party (NCP) leaders Parful Patel got the civil aviation ministry and Sharad Pawar got the agriculture portfolio. Therefore if the status quo is maintained then I may get the rural development ministry which was given to Suryakanta Patil,' she said.

Obviously thrilled at being recommended for the council of ministers, Sangma said that Prime Minister Manmohan Singh called her Wednesday afternoon at her 34, Aurangzeb Road residence, giving her the news.

'He (Manmohan Singh) called me in the afternoon and told me to come for the swearing-in ceremony. That is when the news was confirmed,' Sangma, dressed in a navy blue wrap around skirt and a light blue checked shirt, said.

A lawyer by profession, Sangma took her LL.B degree from Pune University and then joined the bar in Delhi High Court. She did her masters from Nottingham University in the UK on environmental management.

Her plunge into politics came after her brothers, Conrad Sangma and James Sangma. She entered active politics with the NCP nominating her as the party candidate for the May 22 by-election last year to Tura Lok Sabha seat in Garo hills in Meghalaya.

All geared up to work for the development of the northeast now, Sangma said: 'The main problem when it comes to development there is that the northeast is considered seperate from the rest of the country because it is culturally very different'.

'We are economically and culturally segregated. Now I have a big responsibility - to integrate the northeast with the rest of the country. Economic empowerment of the women and giving employment to the youth without losing our cultural heritage will be my priority,' Sangma said.

Azera Rahman

Source: http://in.news.yahoo.com/43/20090527/818/tnl-youngest-minister-raring-to-work-for.html

more on Sangma: http://samaw.com/agatha-k-sangma-indias-youngest-mp-profile-bio/1143

INgene wishes her good luck :)

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