About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Tuesday, July 15, 2008

new passion - white collar social/enviornmental works...

all over the world...white collar social/enviornmental works are heatingup as new passion...superficial?


Is charity the new fad with Indian youth?

Source: ChilliBreeze

With multinational giants offering irresistible pay-packets and perks to Indian youth, one needs a strong character to walk away from such lucrative opportunities. Surprisingly, that’s what many young people seem to be doing today. Contrary to the general belief that today’s youngsters are self-centered and materialistic, hordes of youth are consciously choosing philanthropy over dazzling careers. And how do they make a big difference in the lives of the less privileged? Here’s how!

Selfless youth: doing their bit

Call it an internal awakening or awareness of social responsibility – young Indians want to do more than just donate once a year to charity. Some contribute in a small but significant way, like tutoring their housemaids’ kids or spending time with the elderly in old age homes on weekends. Yet others chuck their jobs and plunge into full-fledged social work by founding voluntary and non-profit organizations. Interestingly, while the older generation ventured into social work only post-retirement, more and more youngsters are contributing towards the social sector while pursuing their careers or even swapping their professions for full-time social causes. Moreover, youngsters aren’t opting to be volunteers because they’ve nothing else to do. In fact many rank-holders choose to work with NGOs and make a career out of it.

Motivating the youth

Many B-schools in India have started noticing that youth are consciously choosing social work as a career. Hence they’re roping in facilitators and experts in the field to guide the youth. Some premier institutes, in an effort to make the youth more socially responsible and sensitive, have introduced projects involving contribution to society as part of their curriculum. These projects range from rehabilitating slum children to organizing health and awareness camps. If B-schools are so accommodating, can the corporate sector be behind? Multinational Companies (MNC) are chipping in, too. A majority of the corporate giants have tie-ups with non-profit organizations and are actively involved in events ranging from blood donation camps, outings for destitute children to funding employment projects.

Government’s contribution

While B-schools and MNCs are encouraging the youth to contribute towards social causes, is the government actively involved? Besides usual tax exemptions for donations, there are no other incentives or benefits for young philanthropists. Small voluntary non-profit organizations, often founded by young Samaritans, have to register themselves as trusts or charitable institutions to claim tax exemption on income earned.

Are these signs of growing philanthropic awareness among India’s youth? Do India’s youth need to participate more actively? How can the government encourage philanthropic culture among the youth?

Source: http://www.window2india.com/cms/admin/article.jsp?aid=6751

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