About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.








Thursday, July 24, 2008

Fresh summer report on style statements of Delhi University colleges by "INgene" contributor Ragini Sinha


Well here goes my summer report on DU (Delhi University)college wise style statements

St. Stephen's- "coming right from bed look"

casual'oversized'branded tee wid capris and floaters or gum slippers
long unkempt hairdo
yet have a poise n confidence on face

Hindu- not fashionable yet quite stylish

not so brand freak
mixed crowd

Lady Shri Ram-sport quite ethnic look

generally wear cotton "fab india" kurti wid salwar
kolhapuris or chappals fav. footwear
dark kholed smoky look of eyes
wear terracotta accessories or big chunks but not junks

Jesus n Mary-skinny tight fitted jeans wis branded tops

college has too many north easterns so they r very different from rest
generally go for skirts shorts or anything which is an equilizer of style n comfy

Miranda-people love this college because "anything can happen here"
girls getting down from mercs r even spotted flaunting cool vests n shorts
again a mixed crowd

Now i'l let u knw about d freshers fondly called as "fuchchas"
*quite conscious about d dressing

*dont wanna repeat atleast for first few weeks

*one can get d pulse of delhi's fashion if closely observe them

*guys these daya flaunting d very famous "aamir's ghazni hairstyle"

*most of d girls going for getting their hair straightened

*use of hairbands n hairpins courtesy movies "ugly n pugly" n "jaane tu...."

*trendy bags finally add cherry to d cake

*in summers hair buns very much in tend

*use of threads or beads also in vogue these days

Copyright@ INgene & Ragini Sinha



check the jaane tu look:





But chk the other one...Kismat Konnection....we feel KK follows the actual color story of youths@today:







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