glamorizing rape / assault on women is 'social awareness'? Well that happens when a fashion photographer craves to become popular by floating over the wave of social emotion.
In 2009 and 2011 I have reported a macro trend that was sweeping Indian sub-continant as 'Fakoconscionious', a tendency to exhibit oneself as socially conscious but its nothing but faking to appear so.
This photoshoot which gained enough publicity (hence, I am consciously avoiding the name of the photographer with an effort to crub him from getting the desired 'fame'), the photographer stated that it is "just a depiction of the situation of women in our country" and not based on the rape! Funny, cause whoever has little brain left in head knows that this series of photoshoot glamorized the assault with fashionable cloths and luxurious surrounding (obviously photoshopped and touched with finer light effect and mood). Hence, it was not an accident neither an act of emotion but a thought of popularity fetching attempt by him and his studio. He, indeed was successful to gain so, cause BBC wrote an article along with numerous blogs, news papers, magazines who tried to grab a bit of it and in process his name now appears in google search frequently!
check more here at this BBC report: