An overdose of entertainment, never-ending wave of highly emotional advertisement and media campaigns are moulding this generation as a group of youngsters that always wants to remain ‘high’ and seeks fun out of anything / everything. This Friday, I went to watch the Bollywood movie Barfi, and was shocked to see the reaction of many youth (15years to 28years) who were laughing, making catcalls even when an autistic girl on screen was not able to pronounce the name! They were trying hard to squeeze fun out of every reel!
The socio-cyber life of youth is always exciting! The made up and blown-up news in cyber world spreads faster than the real. The news can be as simple as the nudity of a Prince or the topless image of a Princess, who’s not even worthwhile to look at! The certain embarrassment (as perceived) at the other end brings in ‘thrill’ (and fun) to the viewer. The dopamine rush prolongs and youth tries hard to find similar experience out of anything (from the news of mob molestation to the reality shows). The anti-corruption movement was another form of ‘adventure’ with which one wanted to associate to ‘like’ and ‘talk’about it so they remains ‘cool’ and 'authentic' among peers. The mobile cam was on as well as Facebook updates. ‘Fun’ factor was obvious, almost similar to rock music fest ‘woodstock’!