About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Wednesday, July 25, 2012

the trend in hiring youth : a mixed reaction

Keeping in mind the rapid down trend in global recruitment here's a report that was published at The Hindu newspaper :

The general downturn across many industrial sectors in India is influencing the hiring scenario but recruitment firms and jobsites predict that there will be an improvement in the hiring trends if the government implements some long due economic reforms.

The hiring activity in the past month has been a mixed bag according to the Naukri job speak index for June 2012. Sectors like construction, insurance, oil and gas and ITES are going slow on their hiring plans, but others like auto and pharma are hiring fresh talent. The IT sector, which is the largest employer of skilled workforce, has also shown a slowdown in hiring and lateral hiring across companies has almost stopped All this has led to the overall job speak index stabilising in the last few months. The Naukri Job Speak Index which is an indicator of online job demand moved up to 1,210 in June from 1,194 in May. Compared to June 2011 when the index was at 1,129, the hiring trends were better this year.

“Selective hiring is happening across most sectors now. However, the next few months will be challenging for the overall recruitment market in India,” says Hitesh Oberoi, Managing Director and CEO, Info Edge India.

Coming to a sector wise analysis of the hiring trends, most sectors are facing the effects of a slowdown and sectors like construction, ITES, oil and gas and insurance saw a 17%, 10%, 8% and 6% dip in hiring levels in June when compared to the same time a year ago. Software services, banking and pharma sectors have, however, seen their hiring levels pick up by 9%, 16% and 19% respectively in June this year compared to last year. The hiring trend for auto and the heavy machinery sector in June was similar to what it was last year. Hiring activity in the media sector has increased by 19% in June 2012 when compared to June 2011. Trends indicate that hiring is positive in sectors like education, healthcare, life sciences, pharmaceuticals etc. But hiring in sectors like telecom and some areas in financial services are down.

A functional area analysis of the report indicates that sales and business development professionals have seen a steady increase in demand in June by 29% compared to last year. Coming to other sectors, professionals in software services and production have seen a 6% and 4% increase in demand respectively, in June this year compared to June of last year. On the other side professionals in BPO and project management saw hiring levels go down by 12% during the same time period. Accounts and HR professionals have not seen any visible change in their recruitment levels when compared to last year.

A city wise analysis of the report indicates that except for Hyderabad which saw a dip in hiring levels by 5% in June compared to last year all the other cities have shown some increase in the hiring activity. Mumbai and Pune witnessed a 9% increase in the index while Delhi, Pune and Kolkata saw an increase between 3 to 6% during last month. However, compared to June last year the hiring in cities of Delhi, Chennai, Hyderabad and Pune has come down this year.

Coming to hiring based on experience, professionals with several years of experience have seen an increase in demand by over 9% in June. However, freshers and those with four to seven years of experience have seen stable hiring levels in June this year compared to the same time period of last year.

The hiring scenario has been a mixed bag in June. Industries and recruitment firms believe things will be better in the coming months provided some long pending economic reforms are implemented

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