About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Saturday, June 23, 2012

Suicide rate among the youth highest in India - Survey result

According to a new Lancet study, India has the highest suicide rates in the world with maximum number of young people on the brink, worse it may soon turn out to be the biggest killer in the country.

According to Registrar General of India's first national survey, 2001-03, suicides claim twice as many lives per year as HIV-AIDS and could take over maternal mortality as the biggest killer in the country with an estimated 1,87,000 suicides in 2010.

The suicide cases among the young, wealthy and educated are the highest. 40 per cent of men and a whopping 56 per cent of women between the ages of 15 and 29 commit suicide.

Suicide rates were also found to be much higher in rural areas and nearly ten times as high in the southern states.

Author Vikram Patel said, "The most worrying trend is young women and men are committing suicide. In young women it will become the primary cause, there’s a huge social change in our country but lack of coping with that main reasons behind these suicides are depression and alcohol use."

Psychiatrist Sameer Malhotra said, "On one hand we are seeing the stress levels go up so when we talk about metropolitan cities, despite the money factor are still leading lonely lives. Two we are seeing that there some kind of disintegration of family system Patch and you miss out on those kinds of support systems."

About half of suicide deaths were due to poisoning or ingesting of pesticides. Adding to the key stressors is the lack of mental health facilities.

The Indian Health Ministry is currently revising the National Mental Health Program. Even as the World Health Organisation estimates that globally there has been a 45 per cent increase in suicide rates the last 45 years.

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