About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Friday, May 11, 2012

Urban Indian women choose career over motherhood: Survey

A majority of young married working women in Indian metropolices are choosing career over family as they are in no mood to raise kids, a survey released here Thursday said.

About 1,200 married, working women without children in the age group of 24-30 in Delhi, Mumbai, Bangalore and other major cities were interviewed by the Associated Chambers of Commerce and Industry of India (Assocham) during March and April.

While Mumbai topped the survey, Bangalore came in second followed by Delhi. "Over 650 of the working women said that they won't be starting a family anytime soon as career advancement and higher education was their priority, which they couldn't sacrifice to raise kids," said the survey.

Another 200 respondents were of the view that pregnancy would spoil their physical appearance while around 70 considered themselves too young to be a mother.

However, about 220 respondents had no qualms in becoming mothers as it would make them feel happier, and were not fearful of the effect motherhood might have on their career.

The remaining candidates wanted to accumulate enough wealth before they started a family. The survey also included interview of about 800 stay-at-home mothers and 40 percent of them said that it was better to raise their kids at home rather than pay a bomb at day care units.

Besides, a majority of them said they were proud of choosing motherhood over work as it would lead to comprehensive development of their wards during the pre-school years.

About 35 percent said they had sacrificed their social life to raise their kids while 25 percent said they regretted not being able to work, tangled as they were in managing their houses and kids.

Source:  http://in.finance.yahoo.com

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