Snapdeal.com Nagar. It's a real place. A village, ironically where 25% off on Victoria's Secret doesn't mean a thing.
While us of the urban variety wouldn't acknowledge it past a search on Google Maps (which couldn't find it!), it does exist. It is, in fact Shiv Nagar, a village in UP which is now under the care of India's biggest online group buying brand. Adopted as a part of Snapdeal.com's CSR (Corporate Social Responsibility) efforts, the portal will look after the village, managing it's infrastructure, water, the local school and hospital.
Surprisingly, it wasn't the company who pitched the name. The villagers, recognizing the extensive efforts on the company's part chose this name, something only done last forJamshetji Nusserwanji Tata (Tatanagar), and Gujarmal Modi (Modinagar).
According the village Sarpanch of Shiv Nagar, Mr. Sureshpal says – “We are thankful to Snapdeal.com for the support extended to our families. It is definitely beneficial to all the villagers, and it will help to address our problems effectively. To express our gratitude we have decided to change the name of our village to Snapdeal.com Nagar".
In just one and half years, Snapdeal has changed the face of how India buys cheap, with over 5 million users .
According to the Snapdeal blog, the idea arose after a brainstorming session on contributing to society. The blog says: "….why not start from grass root level? One of our colleagues, started talking about his native village, Shiv Nagar, where people have to walk for 3 Kms to get water. And that’s where it struck us!"
After two months of discussion, Snapdeal.com became a part of the lives of 2000 villagers and nearby villages. The first phase will see solutions for unavailability of portable drinking water in the form of water pumps.