About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.








Thursday, May 26, 2011

India among most entrepreneur-friendly nations: global poll

India along with US, Canada and Australia, has been ranked among the nations with the best cultures in the world for people to start a new business, a new global poll has showed. While India finds itself bracketed with the better ranked countries, Colombia, Egypt, Turkey, Italy and Russia are the least friendly to innovation and entrepreneurship, showed results of the 24-country BBC World Service poll. The world''s two major economies - US and China - are also among the most favourable countries for innovation and creativity, according to the results. In both nations, 75 per cent say that their country values innovation and creativity -- second only to Indonesia (85 per cent), and well ahead of other emerging economies such as Brazil (54 per cent) and India (67 per cent). At the other end of the scale, only 24 per cent of Turks and 26 per cent of Russians and Egyptians say they feel that innovation and creativity is valued in their country. The results are drawn from a survey of 24,537 adult citizens across 24 countries, including Australia, Brazil, Canada, China, Egypt, France, Germany, India, Indonesia, Italy, Mexico, Nigeria, Pakistan, Russia, Spain, Turkey, the UK, the US, among others. Most countries surveyed in Asia were found to have a well-developed entrepreneurship culture, and except Pakistan, all had good ratings on the entrepreneur-friendly index. Indonesia scored the highest ratings of all participating countries in the survey (2.81), just ahead of the US.



Source: http://in.finance.yahoo.com/news/India-among-most-entrepreneur-pti-773898865.html
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