About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Wednesday, October 20, 2010

Online Users in India and Their User Behavior- a report by India-Reports

India has witnessed an increase in the number of internet users. The behavior pattern of internet users can be ascertained with respect to different parameters, which include: users in metros, cities and rural areas, age group of population accessing internet, and purposes of accessing internet.
The surge in internet usage in small towns and rural India has been more than that in big cities and metros. In India, the youth drive internet usage. School and college going students along with young men contribute to 72% of internet activity. (Source IAMA Report – 2008-2009)
People use internet for various purposes, which include: email, information search, academic information search, music/video on internet, chatting, online job search, gaming, financial information search, booking railway tickets, online news, internet telephony/video chat/voice chat, and online banking.
Top ten sites viewed by Indians during 2009 include:
Indians, being cautious buyers start online shopping with the purchase of railway or airline tickets. This is perceived as a safe bet due to uniformity of services to the buyers.
Reasons for Growth in Online Users in India.

It is predicted that by year 2015, around 65% of Indian population will be in the age group of 15-35 years. Since youth is an early adaptor of all technology, this seems to be a positive factor for the Indian eCommerce market.

Reasons for Growth in Online Users in India:

It is predicted that by year 2015, around 65% of Indian population will be in the age group of 15-35 years. Since youth is an early adaptor of all technology, this seems to be a positive factor for the Indian eCommerce market.
India has an added advantage of lowest broadband prices in the world, which is $4-$5 per month. This enhances the potential of online transactions.
Indian population has better adopted mobile phones as compared to internet. Thus, there is a huge potential of mCommerce in India. Mobile phones provide flexibility to users to connect to internet without having to find a place to plug in into the internet. The mobile penetration in India is expected to become 1 billion by 2014, which will further enhance the opportunities of mCommerce. Currently, there are about 440 million subscribers for mobile phones, which covers around 40% of the country’s population.
India has already started the efforts to provide biometric identity to all its citizens. This is equivalent to Social Security Number in the West. Having this unique identity in place, online financial transactions would become much safer as they can be easily tracked and subject to law.

Source: http://india-reports.in/uncategorized/analysis-of-the-online-user-behavior-in-india/

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