About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Thursday, August 19, 2010

Internet and its effects among the youth in India

For 19-year-old mass communication student Anshu Sharma, it is common to wake up suddenly in the night to check if there is any new mail or to see the latest update of her other social networking partners. Sharma, according to psychiatrists, is among a growing number of Indians aged between 15 and 30 years who suffer from ‘techno-anxiety’. The increase in the number of social networking websites and growing instances of its overuse have led to habits in many young people, which are causing neurological disorders, restlessness, hostility, irritation and distancing from family members. ‘‘Yes, it happens to me. Be it in the classroom or at home, I am always online, either through the computer or on my phone. There is always an anxiety to know what others are doing. I update my facebook status and tweet almost every few minutes and wait for others to comment on them. When people do not comment, I feel restless,’’ said Gaurav Saxena, who studies at a private engineering college in Delhi. He says that the anxiety is more when he is alone. Software professional Vivek Trikha says that he spends most of his free time in office in checking mails and other social networking sites. According to psychiatrist Jitender Nagpal, even nine-year-old children come to him with parents. They feel restless if they are not able to check their mails constantly or if their parents try to monitor their use of internet. ‘‘They get irritated and often this techno-anxiety leads to aggressive behaviour. It causes mood swings and leads to lack of concentration in studies or work,’’ said Nagpal. He said many children find communicating through social networking websites easier than having personal interaction. He added, ‘‘There is every possibility that such children may become introverts when they grow up. They may not perform well in seminars, recitations and group discussions.’’ India has more than 50 million internet users and the number is increasing fast. A major section of internet users (85%) are between the age-group of 19-40 years. Five to six years ago, there were mails, then came the option to chat and now there is a flurry of social networking sites Psychiatrists say they receive more than five to six cases of psychological problems caused by the overuse of internet almost every day. The problems include lack of attention or focus, difficulty in processing real time information, anxiety and mood swings. It leads to irregular sleeping habits, which can cause other health problems. ‘‘Parents should monitor the use of internet by children and help them communicate real time as much as possible. For grown-ups, there is a need to first identify the problem and accept it. Self-assessment can help and in extreme cases counseling may be required,’’ said another expert.

Source: http://timesofindia.indiatimes.com/city/delhi/Net-worked-youth-lose-sleep/articleshow/6273319.cms

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