About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Wednesday, April 14, 2010


To start with , I have alwyas been a gadget freak all my life and that's entirely because of having 2 elder brothers..

Phones to me play quite a imporatnat role because of my intrest in gadgets ..thats d only reason..
It's not that I can't do without a phone ,I can, but its just my intrest in this that I'm always eager to know and be updated about the latest phones in the market.

I got my first phone when I was in the 10th, it was an ordinary nokia model, ( it was my brothers used phone) I took it school by hiding it in my shorts which we wore under our skirts. It was just a crazy thing I always wanted to do.

Then in the 11th I got my brothers second phone and then from d 12th onwards i realized I was very intrested in gadgets my brother too realised I was quite intrested.

And then the jouney of my touch screen phones began which is still on...
I first got the 02 phone when I was in the 12th standard and then in college I got the apple i phone and now I have googles first phone , the nexus one.

Using a touch screen initially was a pretty tough job but now It's easier for me to use a touch screen phones, as it make work far more simpler in many ways.

My life has revolved around gadgets for d past 5 years ,thanks to my brother . He keeps me updated abt all the gadgets in the world and I myself regularly keep myself updated.

Life without a phone would be very peaceful, but life with a phone makes it easy..

So u obviously can't get a peaceful and easy life so u need to chose one , so i chose an easy life..but still in serach of peace in some way..

Most of us think that people use phones to show off but to me its completely wrong , to me its one's intrest in the phone.. Probably this could be cause a lot of people close to me are also gadget freaks.

I'm used to hearing people say to me that I show off by using touch screen phones, but I've stopped caring too much cause I know why I'm using the phone , purely my interests.. I now don't care about what people think, it does not make a difference to my life.

As long as i know I'm gaining knowledge I'm happy..

Phones today I'm sure are owned by every class of perosn..and its nice to see people in the urge to learn about phones.

For instance my mom is so not a gadget person at all , just a month ago she told me she wanted a phone so we got her one and my dad had slowly been teaching her the ways to use it, as I didn't hv the patience to do so..

It was nice to see her using the phone, I was really happy when she first sent me a text message, it felt like my mom was intertsed in to know what technology was all about.

Phones today I'm sure play a quite important role to all of us but we should be carfelul they dont overpower our thoughts cause we should always remember that we are the ones who have created these phones, let them not rule us...

Ekta Nahar, Chennai

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