About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Friday, February 19, 2010

Politics and Indian youth - part IV

One more reason why educated youth in India hates politics, politicians and MPs :
Blog says Members of Parliament misusing diplomatic passports for work

Thu, Feb 18 02:55 PM
New Delhi, Feb.18 (ANI): An article appearing in the blog -- rajagopalan1951.blogspot.com - has said that Members of Parliament are allegedly misusing their diplomatic passports for work and business.

According to the article, the External Affairs Ministry has sought to put an end to such malpractice.

Diplomatic passports are issued to MPs going abroad on diplomatic assignment as also to their spouses accompanying them.

In a letter to Parliament, the Ministry has made it clear that these can be used for personal visits as well but not conducting any business or professional work as a lawyer, doctor or a businessperson.

"While diplomatic passports can be used for private visit like tourism or visiting friends and relatives, they are not meant to be used when traveling abroad for work and business," the letter said.

It also makes it clear that any MP having the diplomatic passport does not get a right to visit any country, no matter even if the ministry sends a visa note for their visit.

"While issuing visa notes addressed to foreign Missions, the purpose of visit is specified, viz. official or private. However, it remains the prerogative of the foreign missions to grant or decline visa to an applicant, regardless of the visa note from this Ministry," the letter added. (ANI)

Source: http://in.news.yahoo.com/139/20100218/808/tnl-blog-says-members-of-parliament-misu.html

Kaustav SenGupta

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