About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Saturday, August 15, 2009

India @ Independence day

Few thoughts at the independence day from yahoo Message Boards "What does freedom means to u" :

" For me freedom is there should be no reservation for any catagory in all the sectors. People should be free to compete & get the success on merit basis not on cast basis. "

- dhavelpatel24

"Freedom means to live with dignity in an atmosphere where everyone gets an opportunity to share the fruits of the development of our country. Freedom to climb up the social ladder i.e. to enhance the social, economical, educational, cultural and political status without any discrimination of one's place of birth, language, region, caste, religion and also the social background. It is the responsibility of the government that our hard earned freedom is protected and promoted without prejudice to any section of the society. Further, it is also the oneros responsibility of the government to protect the weaker and poorer sections of he society from oppression, suppression and blatant exploitation. And ultimately the government should see that all are given equal opportunities to grow and prosperous in their field of choice. Lastly, we have to analyse that how far we have succeeded in eradicating the poverty, illiteracy and unemployment from our country, even after more than six decades and find out the reason for remedial action on war footing basis. Hope, the Central and State Governments shall awake from the slumber and work for achieving the real freedom to all the citizens of our country! "

- surendran. govindan

"freedom to me means when you can challange the SELECTIVE use of power by those authorised to use power whether in government, judiciary , police etc.and follow the rules of the land."


"Ask a poor father what does freedom mean to him & he will give the answer that freedom means money to him. The money, which can save his only child’s life dying with a dieses. Ask a farmer working on the fields that what does freedom mean to him & he will give the answer that freedom means water to him.

Ask the only soldier fighting the enemy in a battlefield that what does freedom mean to him & he will give the answer that freedom means winning to him and ask anyone they all will have their own viewpoints regarding freedom.

But to me freedom is power, its power to fight myself, my fears, my inhibitions, and my blind thinking in the system. The system which plays with people’s lives, their future & their aspirations.

Freedom to me is responsibility. Its responsibility to maintain this freedom.Its responsibility to be ready for country, to be ready for sacrifice for the honor of the country.

Freedom is speech to me. Its speech to speak for the deprived & needy.
Freedom is knowledge to me. Its knowledge to be given to the greedy, greedy for money & greedy for self.

Freedom is music to me. Its music to be played in praise of the soldiers who died for the country & for the ones yet to come.
And lastly freedom is life to me, its life to live hundred times for the mankind, after dying hundred times."

- amitsaini4k5

"no corruption,education for all (proper),food for all,shelter for all. "

- asitpoddar

"Freedom means change in all the systems of work (i.e, political system, official system, change in education system etc.)
everything should be changed which the britishers has applied.
I want country free from corruptions etc then these should be changed
Jai Hind
Jai Bharat
Vande matram "

- jm_solanki

Source: http://in.messages.yahoo.com/Top_Stories/threadview?m=te&bn=aug-iday&tid=1&mid=1&frt=2#1


I was watching the movie Gandhi (its the 15th time am watching by default...u know, each 15th august it has to be religiously telecasted in India) and revealed three truth :

1. Now we have millions of suckers as of British in India...and unfortunately they all r desis (the netas, cops, policy makers etc.)...hence I was wondering what policy and ideology Mr. Gandhi would have followed for these pigs.

2. Though we call ourselves Indians but the system and bureaucracy remains as British...is tht means we are actually dumb to create / or at least discover (from ancient Indian kingdoms) our own systems and policies?

3. The movie created the same impact as of slumdog m. at least in the silver screen...but we were not able to make any move after tht...in terms of Bollywood. hence, the theme as India will be explored further by various directors world over in future but tht will anyway not push/help/ benefit utopian Indian movie world.


Being a minority in India... an article...

Source of this article: OPEN - Volume 01 Issue 23 www.openthemagazine.com

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