About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.

Wednesday, March 25, 2009

"being trendy" is to protest against moral policing

Moral policing became a major issue among inglodian segment. The protest is becoming trendy and multidiamentional...

No votes for moral cops, say Bangalore youth
Wed, Mar 25 11:07 AM

Bangalore, March 25 (IANS) Youth in Bangalore and other parts of Karnatake are determined not to bow down before moral cops and say they will vote for candidates who stand for freedom and against forcible enforcement of one's view on others.

The youth see the upcoming Lok Sabha polls as an opportunity to make the right choice.

'There is a subtle sense of fear in Bangalore. Recent incidents are a testimony that we're not safe. In the name of moral policing, women are attacked. So was a man a few days back,' said first-time voter Shikha Gowda (18), who is pursuing her bachelor of arts at Mount Carmel College.

'We're not going to bow down in front of moral cops. Who are they to tell us what is right and wrong? I will cast my vote for the candidate who will ensure our safety and security and punish all anti-social elements,' Shikha told IANS.

Agreeing with Shikha's view, Utpal Agarwal, a 21-year-old postgraduate student of mass communication at Bangalore University, said it was the young people of Bangalore who had come under attack by moral cops.

'It is sad that in a metropolis like Bangalore, women are attacked by miscreants on the pretext of wearing western outfits. We are citizens of a free society and we should not allow the goons to take over our lives. I am going to vote for the candidate who promises to make the city free from moral policing and hooliganism,' said Agarwal.

Since Feb 17, when the first attack on a woman in the upscale Indiranagar area happened, around 10 such cases have been reported from different parts of the city. All the cases follow a pattern as motor-cycle borne attackers target women by physically and verbally abusing them for wearing western outfits.

On Sunday, the first incident of an attack on a man was reported. Jagdeesh B.N. was attacked for apparently wearing a sleeveless T-shirt.

'This is the time of reckoning. Youth, the harbinger of change, need to think seriously before they cast their vote for any candidate. I would suggest to the young voters to consider the contributions and promises made by the candidates before voting,' said D. Jeevan Kumar, director of the Centre for Gandhian Studies, Bangalore University.

'The cases of attack on people in Bangalore and Mangalore in the name of moral policing are shameful. Youth, who form a major chunk of the voting population, need to think carefully before voting.'

In nearby Mangalore city, 350 km from Bangalore, a series of attacks on youth by Hindutva groups has happened after the infamous attack on women at a pub in Bangalore by activists of the Sri Rama Sene (Army of Lord Rama) on Jan 24.

Around 50 percent of Bangalore's population belongs to the age group of 18-39.

'My verdict will go against those who are supporting moral policing in Bangalore and tarnishing the good old name of the city,' said Arpan Majumdar, a final year student of the Rashtriya Vidyalaya Engineering College.

'I am against moral policing of any kind. My vote will be to make the city a safe haven for one and all,' smiled Praveen Jindal, who is pursuing his doctorate in medicine at the Institute of Aerospace Medicine.

The polling day in Bangalore is April 23.
Source: http://in.news.yahoo.com/43/20090325/818/tnl-no-votes-for-moral-cops-say-bangalor.html

No comments: