About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.








Saturday, March 15, 2008

mutating language among Indian youth (and aother news)

After surveying the social networking sites found the new wordings among Indian youths…

Tym Bro, Nu, D, Surfin, Hez, Coz, Bt, Lyk, Goin, Lolz, Nd, Nyway, Hw, Frndz, Bout, Da, Ppl, Lyf, Nu, Shez, Vry, Senti, V = we, Wid = with, Plz, Gr8, I c = I see, Luv ya / u = love you, Dis, Singl 2gethr, Lettin’, Fav / fev, Fk u / fuk u, G2g, Watvr, Mwwahh / muuah, Evn, Wzzup, Herez, Wid, Ma = my, Evn, Muzik, Gal, N = and, Wid = with, Jk = joke, V = we, Cud = could, Breaking alphabetic orders like : PrIyAnKa …nExT, Coll = college, 2 b contd = to be continued , Yap /yeh, Nup / nops, Gud = good, K = ok, Tk cr / TC = take care, In2 = into

BRB / brb = Be right back, 4got.....

and this list will continue...
(a detailed report can be requested to Mr. Kaustav SenGupta: kaustavsengupta@yahoo.com)

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EMAIL IS DEAD!!


danah boyd shares what she means when she says "email is dead" in reference to teens. "Now, let's talk about youth. They have email accounts. They get homework assignments sent there. Xanga tells them that their friends have updated their pages. Attachments (a.k.a. digital Netflix/Amazon packages) get sent there. Companies try to spam them there (a.k.a. junk mail). Sifting through the crap, they might get a neat penpal letter or a friend might have sent them something to read but, by and large, there's not a lot of emotional investment over email.

That said, take away their AIM or MySpace or SMS or whatever their primary form of asynchronous messaging with their friends is and they will start twitching and moan about how you've ruined their life. And you have. Because you've taken away their access to their friends, their access to the thing that matters most to them. It's like me taking away your access to blogs and email and being forced to stay at the office just because you showed up late for work.


I'm part of the generation caught between email and IM where IM feels more natural but most of the folks just a little older than me refuse to use IM so i'm stuck dealing with email. Today's teens are stuck between IM, MySpace/Facebook, and SMS. There's another transition going on which is why there's no clean one place. IM replaced email for quite a few years but now things are in flux again. Still, no matter what, email is not regaining beloved ground."

Mobile Youth Trends - some excerpts from an interview with Nick Wright, a Research Associate at the Wireless World Forum, who is a co-author of the mobileYouth 2006 report : "The relationship between youth and their mobiles is not necessarily based on being �fun, cool, or entertaining�. It�s a key social tool employed in the dynamics of the peer group. Youth consume mobile products - as they do others - to make statements about themselves and their relationship with their peers.

Self-expression is such a key aspect of young people's lives that they would rarely choose a non-branded alternative over an identifiable brand. 98% of teens for example would choose a brand/logo designed T-shirt over a plain one.


Mobile is most importantly a symbol of belonging to a group, both as a physical product (you must own a phone to be part of our group) and its communicative possibilities: texting is essential to youth not because of the content (very limited) of the texts themselves but because each text is a reaffirmation and a reminder that "I'm with you".

And:
"However, overall it is fueling the more extrovert and allowing shyer teens to communicate more easily. One of the more interesting findings is that mobiles have come to take the place in youth culture traditionally held by cigarettes. They provide or allow private communication, the activity is carried out largely unsupervised and they effectively create a rare private space for youth to interact in."

Businessworld has a special issue on What India's Youth Wants. No surprises there. Needs simple registration to access the article. From the opening essay: "What makes India's youth worth studying is evident; one of the world's hottest economies, a billion people, roughly half of them between the ages of 15 and 29 years, and rising purchasing power. It is a demographic gold mine for marketers and a case-study-in-progress of democratic capitalism. There is much happening to make us a happier, more chilled-out country. Why, then, are our young turning into somewhat moralistic people with limited ambitions?
You could argue, of course, that we are jumping to conclusions based on some interviews and a survey. No survey, especially in a terrifically heterogeneous country like India, can fully capture the complexities and nuances of an entire generation. You could also argue that there is no harm in being anti-smoking, anti-drinking or traditional. That it is to the credit of their parents that this generation is less rebellious and bonds better with its elders.

And maybe that is true. Maybe this, then, is this generation's way of rebelling. The fact is that in spite of the malls, media and the positive cheer surrounding us, India remains a poor, half-illiterate, difficult-to-live-in country. Getting the basics, a home in an area with decent electricity, clean surroundings, water supply, schools and so on, in any city is still a difficult and expensive business. Earlier generations spent decades trying to get just these. The young see no virtue in huffing and puffing over what they think are hygiene factors. They want to get them out of the way before they deal with some of life's more interesting pleasures - foreign holidays or alternative careers. So, they are alright doing a boring job (how interesting can call centres be?), not working too hard (over one-third do not think hard work is essential for success), and making money.

This is a self-centred, goal-fixated generation that will, with full comprehension and at any price, secure its future. The sacrifices and martyrdom for a cause is not for them, unless it means signing an online petition or holding some candles (though 30 per cent of them are keen on a career in politics). No rough backpacking or exploring the world for them. This generation seems happier achieving the status quo their parents did, only faster. Their enthusiasm for life seems very rooted to the here and now, and the immediately achievable."

Source: http://radio.weblogs.com/0121664/2006/11/08.html
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Latest trend in body piercing jewelry

By: NASRINA PARVIN KHAN

Summary: Except having a cultural significant and a traditional values in many countries, body piercing jewelry is a fashion statement nowadays. Various kinds of body piercing jewelry are very popular among American teens.
It is difficult to find out a person in this World, who is not fascinated with jewelry. Sometimes people are ready to ignore their pain for the fascination of body piercing jewelry. Body piercing jewelry comes in various forms and it is becoming a sensation among the young generation all over the World.
Actually the style of body piercing comes from the tribal society at the beginning. We can find various kinds of body piercing in the tribes all over the world. Tribes of many small islands in the Pacific have many facials piercing, like ears, nose, cheeks and even throat piercing. In India, ear and nose piercing is a year old tradition. It is also a tradition in Middle East also.

In some communities people get pierced when they leave home and get married. Nose studs are signs of marriage for women in Muslim community. Piercing signify a near and dear person's death in many communities.
Except having a cultural significant and a traditional values in many countries, body piercing jewelry is a fashion statement nowadays. Various kinds of body piercing jewelry are very popular among American teens. Not only America, whole World are getting fascinated with body piercing jewelry. Usually people punch a hole in their body, skin or cartilage to wear body-piercing jewelry. These jewelries give shape and enhance the beauty of nose, ears and other parts of body.

Most common pierced body parts are ear lobes. Nose piercing is also common in many countries. But today's teens are getting more adventurous. They loved to do experiment. Eyebrow piercing, tongue piercing, navel piercing, lip piercing etc are very popular among "generation-y".

Hi girls, now forget the style of use only an earring in the earlobe. Using of many earrings is latest trend among the women, even in men. Film actresses to tennis player, all are the followers of this trend. The number of earrings can vary from two to ten. Use of earrings in one earlobe is a popular style among the boys.

Year old nose studs and nose rings are coming back with a new look and style. Hollywood actresses are also getting weak with diamond sparkling nose studs. Because of this, it finds a place in the western World with Eastern World. On the other hand, nose rings are very popular among teens. Diamond nose ring of Sania Mirza, a tennis player became the talk of the tinsel town in India. Now her style becomes the trend of Indian youth. There are various types of nose studs and nose rings in the Market.
One of the latest entries in body piercing jewelry is navel ornaments. There are many kinds of navel ornaments, like-belly rings, belly buttons, bent barbells, dangling navel rings etc. All these can be finding with colored beads, which is very popular among the women youth. Navel ornaments with bare mid drifts and crop tops create a stunning, sexy looks, which has an erotic effect also. This style is a craze from film stars to common people in new age. Navel ornaments with blinking, color-changing flashers are hot favorite now.

Tongue rings and lip rings are becoming trendy among other body piercing jewelry. A tongue ring is visible when a person talks to other. It can make exotic, adorable impression with your words. Person with a lip ring can easily indicate the person's adventurous nature. Today's generation is ready to accept all the challenge to be adventurous about any fashion trend.

But the most popular facial piercing is eyebrow piercing, especially among the men. Eyebrow ring and eyebrow studs are eyebrow-piercing jewelry. These are very popular and setting a trend in young male. We can find eyebrow piercing among films and TV characters, even in real characters. Not only the boys, are girls also getting weak with this trendy jewelry.
Latest addition in body piercing jewelry, which also a surprising item is eyeball jewelry. Yes, it is true! The Dutch eye surgeons of an ophthalmic surgery research and development institute in Rotterdam, invented a cosmetic surgical process to implant minute pieces of jewelry made with special material called "jewel eye" in the mucous membrane of the eyes. The wide of the jewelry piece is 0.13 inch and the shape includes a half moon or a heart. The process patented by the institute. Though the process is little expensive, but it creates a new fashion trend among Dutch youth.

Usual body piercing jewelry can be made with any material. It may be silver, gold, platinum or any cheap metal. The ornaments are set with color beads, diamonds, colored gemstones or semi-precious stones. But it is advised that all the material should be sterilized because it is worn through the skin.

Source: http://jewelinfo4u.com/Latest_trend_in_body_piercing_jewelry.aspx

1 comment:

sagar said...

great collection. it would have been even nicer to have meaning of the words, as it is incomprehensible for people who are not on the loop. thanks