unlike "save our tiger" fake movement (one cant actually save the tigers in facebook / online but in "FOREST" !) by Aircel "ek jodi kapda" (one set of clothing for all) is working on ground.
good for all
About INgene blog : First ever Indian Youth trend Insights blog
About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.
The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.
The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.
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Showing posts with label socio-consciousness. Show all posts
Showing posts with label socio-consciousness. Show all posts
Tuesday, October 26, 2010
Saturday, March 7, 2009
Youth are becoming socially responsible
After the smart pink chaddi movement the trend of social awarness is spreading faster...and most of these movements are spreading / communicating through internet.
various micro groups are forming through social networking sites (facebook & Orkut...essentially).
Tomorrow one gathering is taking place at beach in chennai.
The member of organizing team, Ajit Sigamani states in his facebook page:
"Hey Peeps,
Thanks to all the support from you guys the pink chaddi campaign was an overwhelming success.
Now after a well deserved break the time has come for us ..The youth of this country to stand up, make our voices heard again and support the women in bangalore who are being randomly beaten up by thugs for things like wearing jeans and speaking in english....
If you would like to do more than just sit at home and talk about it come join us for a small peaceful gathering at besant nagar, well be signing petitions, speaking to the press(hopefully) and making a brief video for you tube.
Were also looking to form a small core support group that will help us tackle issues and provide assistance for such problems as and when they arise.
Even if you cant make it please invite all your friends to this event and Also sign the online petition..
http://www.petitiononline.com/atackwom/petition.html
Take a walk with us, Brainstorm a little, get a few signatures, talk to the camera, sing along on the beach and do your part.
Ok guys, bring Cameras, water and hats/caps and whatever else your gonna need for the beach. if somebody needs a pick up please let me know in advance.
Well keep it as fun as possible, guitars, singing and good conversation but we will also be working so....no narcotics or alcohol allowed for the duration of the event.
"
one respondent in the petition campaign mentioned:
We should be ashamed because we are breeding these musquitoes in every corner of the state in the land of saint like Swami Vivekananda who addressed as "Brothers and Sisters" we are encouraging such dastardly acts which is not lesser than being cowards and asuras. If Govt.cannot take any action let it sit quite and hand over the power to the people. A good governance is where every person on earth irrespective of gender, colour, caste and creed can live happily and have basic comforts. "Yatra naryantu pujyante ramante tatra devata" If this is not understood by the so called gaurdians of Indian culture they are unfit to live even as ant's in our society - WAKE UP BEAURUCRATS BEFORE THE VOLCANO ERUPTS ON U
The authorities vested with power to handle these situations should get on their feet and ensure that women safety and rights are protected. This is a democratic country and everyone has the right to express, wear, act and to do what every such individual wishes to so far as such actions are within limitations imposed by law. No such individual / organization holds the right to determine what one can or should be doing at any point of time or decide what is Indian culture. The so called moral activists and human rights offenders should be punished for committing such violation and the State should have deterrent mechanism in place to prevent occurrence of any such incidents in future and protect the rights of women. The authorities in charge should step up and discharge their duty in an efficient manner, and the State has to take affirmative action preventing such incidents and guaranteeing better protection and safety to women. Such incidents strike at the very basic structure of "Constitution of India".
The hatered against politicians and govornment is bubbling up among the educated.
Ajit can be contacted at : floatingconcept@gmail.com
Source: http://www.facebook.com/event.php?eid=66841206063
----------------------------------------------------------------------------------
Mr. Arvind Lodaya, Srishti School (www.srishti.ac.in) mentioned that (in Designindia Yahoogroup): " In recent times, I have witnessed a surge of interest and passion amongst "young creatives" (i.e. art/ design/ architecture students in this instance) to engage with and become a part of the social sector. Many have dabbled in the social sector, mostly by association with NGOs (generic term for various kinds of non-governmental social change
initiatives) , and for many of these, the experience has been partially
frustrating. The causes for this frustration are many, but one common thread
across them is in the cultural and contextual difference between the
established NGO and the workstyle and lifestyle of the young creative. In
response, at least a few such young creatives have started their own social
enterprise, on their own terms."
Source: Designindia Yahoogroup
various micro groups are forming through social networking sites (facebook & Orkut...essentially).
Tomorrow one gathering is taking place at beach in chennai.
The member of organizing team, Ajit Sigamani states in his facebook page:
"Hey Peeps,
Thanks to all the support from you guys the pink chaddi campaign was an overwhelming success.
Now after a well deserved break the time has come for us ..The youth of this country to stand up, make our voices heard again and support the women in bangalore who are being randomly beaten up by thugs for things like wearing jeans and speaking in english....
If you would like to do more than just sit at home and talk about it come join us for a small peaceful gathering at besant nagar, well be signing petitions, speaking to the press(hopefully) and making a brief video for you tube.
Were also looking to form a small core support group that will help us tackle issues and provide assistance for such problems as and when they arise.
Even if you cant make it please invite all your friends to this event and Also sign the online petition..
http://www.petitiononline.com/atackwom/petition.html
Take a walk with us, Brainstorm a little, get a few signatures, talk to the camera, sing along on the beach and do your part.
Ok guys, bring Cameras, water and hats/caps and whatever else your gonna need for the beach. if somebody needs a pick up please let me know in advance.
Well keep it as fun as possible, guitars, singing and good conversation but we will also be working so....no narcotics or alcohol allowed for the duration of the event.
"
one respondent in the petition campaign mentioned:
We should be ashamed because we are breeding these musquitoes in every corner of the state in the land of saint like Swami Vivekananda who addressed as "Brothers and Sisters" we are encouraging such dastardly acts which is not lesser than being cowards and asuras. If Govt.cannot take any action let it sit quite and hand over the power to the people. A good governance is where every person on earth irrespective of gender, colour, caste and creed can live happily and have basic comforts. "Yatra naryantu pujyante ramante tatra devata" If this is not understood by the so called gaurdians of Indian culture they are unfit to live even as ant's in our society - WAKE UP BEAURUCRATS BEFORE THE VOLCANO ERUPTS ON U
The authorities vested with power to handle these situations should get on their feet and ensure that women safety and rights are protected. This is a democratic country and everyone has the right to express, wear, act and to do what every such individual wishes to so far as such actions are within limitations imposed by law. No such individual / organization holds the right to determine what one can or should be doing at any point of time or decide what is Indian culture. The so called moral activists and human rights offenders should be punished for committing such violation and the State should have deterrent mechanism in place to prevent occurrence of any such incidents in future and protect the rights of women. The authorities in charge should step up and discharge their duty in an efficient manner, and the State has to take affirmative action preventing such incidents and guaranteeing better protection and safety to women. Such incidents strike at the very basic structure of "Constitution of India".
The hatered against politicians and govornment is bubbling up among the educated.
Ajit can be contacted at : floatingconcept@gmail.com
Source: http://www.facebook.com/event.php?eid=66841206063
----------------------------------------------------------------------------------
Mr. Arvind Lodaya, Srishti School (www.srishti.ac.in) mentioned that (in Designindia Yahoogroup): " In recent times, I have witnessed a surge of interest and passion amongst "young creatives" (i.e. art/ design/ architecture students in this instance) to engage with and become a part of the social sector. Many have dabbled in the social sector, mostly by association with NGOs (generic term for various kinds of non-governmental social change
initiatives) , and for many of these, the experience has been partially
frustrating. The causes for this frustration are many, but one common thread
across them is in the cultural and contextual difference between the
established NGO and the workstyle and lifestyle of the young creative. In
response, at least a few such young creatives have started their own social
enterprise, on their own terms."
Source: Designindia Yahoogroup
Thursday, January 8, 2009
mumbai attack...
the doers have done it again...streight from the heart:

Source: http://tshirtsdonebydoers.blogspot.com/
-----------------------------------------------------------------------------------
Interesting data on the AID & Youth and polygamy @ India...
Urban youth most vulnerable to HIV & AIDS
The epidemic of HIV/AIDS in India has reached to a figure close to 2-3 million. The government and various other NGOs are trying their best to control the numbers. But a gloomy picture has been emerging from the IT/BPO sectors of India. Call centers where an estimated 1.3 million youth – mostly fresh out of college – are currently employed, are now said to be the new high risk areas of HIV and AIDS. Though data is still being collected – many activists agree that HIV infection is increasing steadily among the IT, BT, call centre and BPO employees.
I was doing some research and reading articles on internet on the same topic for last few days when I came across few real accounts. I was perplexed by the same.
“I did make out initially with one of my male colleagues. Sex, for all its overtones, was a great stress buster, nothing more and definitely not for money. After a few months, having a guy to go out with became one of those things on my ‘must do’ lists. But somewhere along the line, the line stressed out, perhaps more because of my financial weakness. Today, if someone’s willing to pay me well for something, I might not decline the offer! Who knows when I’ll lose my job! My friends already have. But with my ’part time’ job, I’m saving at least a lakh every month,” says a BPO employee.
Dr Suniti Solomon, credited with the first HIV case in India in 1986, in an interview to a magazine TSI (The Sunday Indian) says that around five call centre/BPO employees from Chennai visit her every week to undergo HIV tests.
The Wall Street Journal had warned of Indian call centres and BPOs becoming HIV risk areas back in 2006 itself! It referred to a study conducted in February 2006, which found that 11 per cent of the 1,100 workers at a particular call centre and outsourcing business in Noida have had more than five sexual partners. (By contrast, a separate study found that only seven per cent of 1,300 adults across the country said they had more than five sexual partners.)
So what are the reasons that this section of youth is so vulnerable to the infection?
Call centres and BPOs are the sectors that accommodate the highest number of youth. They are sexually active and the lifestyle, odd working hours may contribute to it. Men and women live alone and work in close quarters. Indian call centre industry is waking up to this new BPO-bonding. BPO units are turning into hubs where inter-personal bonding takes place. And often, this bonding takes a sexual turn. There is reason to believe that their vulnerability to AIDS is genuine.
A Telegraph-MODE survey conducted in Calcutta, Mumbai, Delhi and Bangalore some time back demonstrates that call centre employees let off steam by holding wild parties and seek physical comfort with the opposite sex. In Mumbai, 89 per cent people polled said they regularly attend wild parties and 74 per cent (55 per cent in Bangalore) said they seek the company of the opposite sex.
A BPO employee based in Pune in an interview to TSI told that they devote weekends for exciting experiments. “Having multiple sex partners has existed for some time now. But now, even group sex is gaining popularity. Weekends are devoted to such ‘experiments’ by promiscuous people, both married and single.
An unofficial swapping club exists in one of the well known MNC where the members meet once a month, usually on Fridays, in resorts in the city outskirts. After cocktails, the game starts. All the wives sit in their respective cars; the cars are locked and the keys are put in a basket. Then, the blindfolded husbands pick the car keys. Which lady they take home for the night depends on the keys they get. After a night of fun, they return the cars and wives to their respective owners.”
Dr Satish who was invited to hold talks on HIV and AIDS during an awareness programme for IT, BT sector four years ago says “But everyone present there were well aware of the modes of HIV transmission and its consequences. The company had called me because their toilets used to get clogged with condoms!” During his interaction with the participants, he found out that while 10 per cent of the male employees preferred their spouse to be a virgin, virginity was not really an issue with 80 per cent of the female employees who felt ‘that’ could be easily fixed with Hymenoplasty, a hymen reconstruction surgery.
The increasing number of HIV cases among urban, well educated and financially stable people debunks the myth of illiteracy and poverty being the greatest hurdles in our war against HIV and AIDS. It will be hard to believe that they dont know about HIV/AIDS. But sadly their chalta hai attitude and easy access of everything is the reason that drives these people to risky behaviour. Youth are part of our system and future of this country but they are themselves indulging in the self-damaging activities. You can not blame the western culture either because the today’s youth is well aware of pros and cons of everything. Probably, the lack of morality, the proper mindset and abstinence will soon make India country with highest number of HIV infected people.
The government must ensure that more concrete steps are taken and companies should also try to educate their employees and this should not be mere tokenism. HIV and AIDS awareness programmes should not be restricted only to rural areas; it should also encompass the ‘literate uneducated’ sections of the urban society.
Source:http://india.targetgenx.com/2009/01/11/urban-youth-most-vulnerable-to-hiv-aids/

Source: http://tshirtsdonebydoers.blogspot.com/
-----------------------------------------------------------------------------------
Interesting data on the AID & Youth and polygamy @ India...
Urban youth most vulnerable to HIV & AIDS
The epidemic of HIV/AIDS in India has reached to a figure close to 2-3 million. The government and various other NGOs are trying their best to control the numbers. But a gloomy picture has been emerging from the IT/BPO sectors of India. Call centers where an estimated 1.3 million youth – mostly fresh out of college – are currently employed, are now said to be the new high risk areas of HIV and AIDS. Though data is still being collected – many activists agree that HIV infection is increasing steadily among the IT, BT, call centre and BPO employees.
I was doing some research and reading articles on internet on the same topic for last few days when I came across few real accounts. I was perplexed by the same.
“I did make out initially with one of my male colleagues. Sex, for all its overtones, was a great stress buster, nothing more and definitely not for money. After a few months, having a guy to go out with became one of those things on my ‘must do’ lists. But somewhere along the line, the line stressed out, perhaps more because of my financial weakness. Today, if someone’s willing to pay me well for something, I might not decline the offer! Who knows when I’ll lose my job! My friends already have. But with my ’part time’ job, I’m saving at least a lakh every month,” says a BPO employee.
Dr Suniti Solomon, credited with the first HIV case in India in 1986, in an interview to a magazine TSI (The Sunday Indian) says that around five call centre/BPO employees from Chennai visit her every week to undergo HIV tests.
The Wall Street Journal had warned of Indian call centres and BPOs becoming HIV risk areas back in 2006 itself! It referred to a study conducted in February 2006, which found that 11 per cent of the 1,100 workers at a particular call centre and outsourcing business in Noida have had more than five sexual partners. (By contrast, a separate study found that only seven per cent of 1,300 adults across the country said they had more than five sexual partners.)
So what are the reasons that this section of youth is so vulnerable to the infection?
Call centres and BPOs are the sectors that accommodate the highest number of youth. They are sexually active and the lifestyle, odd working hours may contribute to it. Men and women live alone and work in close quarters. Indian call centre industry is waking up to this new BPO-bonding. BPO units are turning into hubs where inter-personal bonding takes place. And often, this bonding takes a sexual turn. There is reason to believe that their vulnerability to AIDS is genuine.
A Telegraph-MODE survey conducted in Calcutta, Mumbai, Delhi and Bangalore some time back demonstrates that call centre employees let off steam by holding wild parties and seek physical comfort with the opposite sex. In Mumbai, 89 per cent people polled said they regularly attend wild parties and 74 per cent (55 per cent in Bangalore) said they seek the company of the opposite sex.
A BPO employee based in Pune in an interview to TSI told that they devote weekends for exciting experiments. “Having multiple sex partners has existed for some time now. But now, even group sex is gaining popularity. Weekends are devoted to such ‘experiments’ by promiscuous people, both married and single.
An unofficial swapping club exists in one of the well known MNC where the members meet once a month, usually on Fridays, in resorts in the city outskirts. After cocktails, the game starts. All the wives sit in their respective cars; the cars are locked and the keys are put in a basket. Then, the blindfolded husbands pick the car keys. Which lady they take home for the night depends on the keys they get. After a night of fun, they return the cars and wives to their respective owners.”
Dr Satish who was invited to hold talks on HIV and AIDS during an awareness programme for IT, BT sector four years ago says “But everyone present there were well aware of the modes of HIV transmission and its consequences. The company had called me because their toilets used to get clogged with condoms!” During his interaction with the participants, he found out that while 10 per cent of the male employees preferred their spouse to be a virgin, virginity was not really an issue with 80 per cent of the female employees who felt ‘that’ could be easily fixed with Hymenoplasty, a hymen reconstruction surgery.
The increasing number of HIV cases among urban, well educated and financially stable people debunks the myth of illiteracy and poverty being the greatest hurdles in our war against HIV and AIDS. It will be hard to believe that they dont know about HIV/AIDS. But sadly their chalta hai attitude and easy access of everything is the reason that drives these people to risky behaviour. Youth are part of our system and future of this country but they are themselves indulging in the self-damaging activities. You can not blame the western culture either because the today’s youth is well aware of pros and cons of everything. Probably, the lack of morality, the proper mindset and abstinence will soon make India country with highest number of HIV infected people.
The government must ensure that more concrete steps are taken and companies should also try to educate their employees and this should not be mere tokenism. HIV and AIDS awareness programmes should not be restricted only to rural areas; it should also encompass the ‘literate uneducated’ sections of the urban society.
Source:http://india.targetgenx.com/2009/01/11/urban-youth-most-vulnerable-to-hiv-aids/
Sunday, January 4, 2009
"do good" is “cool”
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