About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.








Showing posts with label india. Show all posts
Showing posts with label india. Show all posts

Wednesday, March 14, 2012

Half of India's homes have cellphones, but not toilets

The penetration of mobile phone in India is faster than even the basic necessities like Toilet.

Census sheds new light on changing nation

Though half of all Indians do not have a toilet at home, well over half own a telephone, new census data released on Tuesday show.

These and many other contrasting facts of life have come out in Census 2011. The data on housing, household amenities and assets cast new light on a country in the throes of a complex transition, where millions have access to state-of-the-art technologies and consumer goods — but a larger number lacks access to the most rudimentary facilities.

Live, connect, move - census at a glance (PDF)

It shows Indian society is overwhelmingly made up of nuclear families. They have ever more access to electricity and gather their information from television, rather than radio. At the same time, women are forced to rely on traditional smoky fuels to cook, and less than a third of the population have access to treated drinking water.

Only 46.9 per cent of the total 246.6 million households have toilet facilities. Of the rest, 3.2 per cent use public toilets. And 49.8 per cent ease themselves in the open. In stark contrast, 63.2 per cent of the households own a telephone connection — 53.2 per cent of mobile phones

Releasing the data, Registrar-General and Census Commissioner C. Chandramouli said the lack of sanitary facilities “continues to be a big concern for the country.” “Cultural and traditional reasons,” he argued, “and lack of education seemed to be the primary reasons for this unhygienic practice. We have to do a lot in these areas.”

However, the data also show significant deficits in areas that have nothing to do with cultural practices or poor education. For example, two-thirds of households continue to use firewood, crop residue, cow dung cakes or coal for cooking — putting women to significant health hazards and hardship.

The data also show that just 32 per cent of the households use treated water for drinking and 17 per cent still fetch drinking water from a source located more than 500 metres in rural areas or 100 metres in urban centres.

There has been an 11 percentage point increase in households using electricity, from 56 per cent to 67 per cent. The rural-urban gap for this indicator has dropped by seven percentage point, from 44 per cent to 37 per cent.

India, the data show, is now overwhelmingly made up of nuclear families — a dramatic change from just a generation ago, where joint families were the norm. Seventy per cent of the households consist of only one couple. Indian families are overwhelmingly likely — 86.6 per cent of them — to live in their own houses, but 37.1 per cent live in a single room.

Though there has been a nine percentage point jump in the numbers of households who own a two-wheeler, 45 per cent own a cycle, which remains the primary mode of transport.

The data cast light on the changing character of the media. There has been a 16 per cent increase in the number of households watching television, but a 15 per cent decline in the use of radios and transistors. A total of 47.2 per cent of households own a television; only 19.9 per cent have either radio or transistors.

Thursday, May 26, 2011

India, China lead global economic recovery: UN

The emerging economies of India, China and Brazil are leading the global economic recovery, according to a UN report released on Wednesday. "The rebound has been led by the large emerging economies in Asia and Latin America, particularly China, India and Brazil," the report said. The mid-year issue of the World Economic Situation and Prospects (WESP), said that "weaknesses in major developed economies continue to drag the global recovery and pose risks for world economic stability in the coming years". The report said that many developing countries have been able to use the policy buffers (in the form of ample fiscal space and vast foreign-exchange reserves) they had generated in the years before the crisis to adopt aggressive stimulus packages. The report said that while developing countries continue to drive the global recovery, their output growth is also expected to moderate to 6.0 per cent on average during 2011-2012, down from 7.1 per cent in 2010. It said that that China and India''s GDP growth is also expected to experience some moderation in 2011 and 2012. The report said that the volume of exports of many emerging economies, including Brazil, China, India and other developing economies in Asia, have already recovered to, or beyond, pre-crisis peaks. The study said that exports of developed economies have not yet achieved full recovery and were still 8 per cent below the pre-crisis peaks seen in the third quarter of 2010.

Source: http://in.finance.yahoo.com/news/India-China-lead-global-pti-2632147440.html

India among most entrepreneur-friendly nations: global poll

India along with US, Canada and Australia, has been ranked among the nations with the best cultures in the world for people to start a new business, a new global poll has showed. While India finds itself bracketed with the better ranked countries, Colombia, Egypt, Turkey, Italy and Russia are the least friendly to innovation and entrepreneurship, showed results of the 24-country BBC World Service poll. The world''s two major economies - US and China - are also among the most favourable countries for innovation and creativity, according to the results. In both nations, 75 per cent say that their country values innovation and creativity -- second only to Indonesia (85 per cent), and well ahead of other emerging economies such as Brazil (54 per cent) and India (67 per cent). At the other end of the scale, only 24 per cent of Turks and 26 per cent of Russians and Egyptians say they feel that innovation and creativity is valued in their country. The results are drawn from a survey of 24,537 adult citizens across 24 countries, including Australia, Brazil, Canada, China, Egypt, France, Germany, India, Indonesia, Italy, Mexico, Nigeria, Pakistan, Russia, Spain, Turkey, the UK, the US, among others. Most countries surveyed in Asia were found to have a well-developed entrepreneurship culture, and except Pakistan, all had good ratings on the entrepreneur-friendly index. Indonesia scored the highest ratings of all participating countries in the survey (2.81), just ahead of the US.



Source: http://in.finance.yahoo.com/news/India-among-most-entrepreneur-pti-773898865.html

Saturday, April 16, 2011

Rapid growth in India, China aids fight against poverty

Thanks to rapid growth in India and China, two-thirds of developing countries are on track or close to meeting key targets for tackling extreme poverty and hunger, the World Bank and IMF said today. On the whole, the fight against poverty is progressing well, said the Global Monitoring Report 2011 noting based on current economic projections, the world remains on track to reduce by half the number of people living in extreme poverty. "On current trends, and despite the recent global economic crisis, developing countries are on track to reach the global target of cutting income poverty in half by 2015, thanks in large part to rapid growth in China and India," it said.
The number of people living on less than $1.25 a day is projected to be 883 million in 2015, compared with 1.4 billion in 2005 and 1.8 billion in 1990. "Much of this progress reflects rapid growth in China and India, while many African countries are lagging behind: 17 countries are far from halving extreme poverty, even as the aggregate goals will be reached," the report said. India is also on track to meet the MDGs, but the scheduled tribes are largely off track, it said. "Although educational enrolment rates are fairly high for all groups, scheduled tribes suffer from high under-five mortality, poor access to water and sanitation, nutrition deprivation, and low levels of adult literacy." The report said India's strong growth-focused since the 1980s on moving from a state-controlled, inward-looking economy to an outward-oriented, market-led economy-has not been damped by its poorly performing targeted programmes. Wars have led to shifts in priorities among international donors, it said noting "China and India, with some other developing countries, have emerged as economic powerhouses." Trade bounced back in all developing regions, driven by a vibrant rebound in emerging economies. By 2010, all developing regions recovered to their pre-crisis export volumes, with East Asia and the Pacific and South Asia, especially China and India, leading this recovery. "Good macroeconomic policies remain crucial to progress toward the MDGs," said Hugh Bredenkamp, deputy director of the IMF's Strategy, Policy, and Review Department. "The challenge in low income countries is to sustain and accelerate growth through better policies that will create jobs and greater opportunities for the private sector. "Advanced economies need to do their part to secure the global recovery, by repairing and reforming their financial systems and tackling their fiscal imbalances," he said. (IANS)
Source: http://headlinesindia.mapsofindia.com/india-and-world/china/rapid-growth-in-india-china-aids-fight-against-poverty-80438.html

Sunday, April 10, 2011

the serious anti-corruption movement is showing a tendency to become "COOL"!

The anti corruption movement (among the youth in India) which we have reported in our earlier post is showing a tendency to become "cool" and "fashionable". The online games are appearing as well as tee shirts and caps.
These can make the movement more "funky" and in process will dilute the seriousness to generate another "fake-o-consciousness".



Source: http://ypm.ibibo.com/

Friday, April 8, 2011

India: A global power in the making

India's shining all over again and it's not just the cricket team that's making waves across the globe. The G-20 has predicted that India will be one of the 10 largest members in the IMF and its rank in the IMF will improve to eighth position from the current 11th in terms of quota.

Leaders from across the globe are all set to meet in the US later this year for the prestigious Wharton India Economic Forum meeting to discuss how India continues to position itself to compete and succeed in the rapidly changing global environment. The theme for this year's conference is ''India: Gaining Momentum''. With an economy that's growing over 8%, that's hardly surprising.

The country is an emerging global power. R Seetharaman, the Chief Executive Officer of Doha Bank in Qatar, says "India will become one of the most sustainable economies in the future and by 2030, Asia's economy -- mainly encompassing India and China -- will be larger than that of the US and European Union combined." Seetharaman said the world has seen India and China emerging as the main contributors to the recovery of the global economy from a crisis situation.

Another point to note here is that the Sensex crossed the much awaited 20000 mark. The Indian indices defied all global markets and held its fort through the disaster in Japan and the Libya crisis. Exports too have been advancing greatly.

So what is contributing to India's stupendous growth story?


• Youth population
• An Educated society
• High domestic Consumption
• Investments
• Grass roots entrepreneurship

India's Gen Y is its best asset and will be the biggest contributor to India's growth. In the next two decades, it will add over 200 million people to its working age - between 18 to 60 years - population. Much more than any other country in the world.

For India, more working people means more income. More income means a more prosperous nation. For a country that will become a middle income nation - per capita annual wages of $1,200, translating into Rs 4,500 a month - by the end of 2010/11 after more than a century of penury, its young population presents a never-before opportunity for transition.

Now if only we elect the right leaders, there's no stopping India from being the next super power.
Source:http://in.finance.yahoo.com/news/India-A-global-power-making-yahoofinancein-945208064.html

Wednesday, March 30, 2011

Tata Nano story : the downfall saga



As per the available report : "Tata nano the wonder car from Tata motors group has not shown up impressive sales figures as the sale of the India's smallest and cheapest car saw a decline of 509 units in November when compared to last month's sales of 3,065 units.”
(Source: http://www.cardekho.com/india-car-news/tata-nano-sales-drop-in-november-2010-3205.htm). The much talked cheapest car is now facing a downfall in sales.
 



 

As I have understood with my decades experiences in socio-psychology of India, the “car” is not supposed to be the “cheapest” to sell in this country (it is not a staple need till date) neither it is perceived to be as affordable to 80% of India. Unfortunately, Mr. Tata understood it wrongly.
Car, in India, is not a “consumable FMCG product” but an “asset” and like all the assets, a car is supposed to be “valuable” and “long lasting” product which will give maximum return in long run.
Tata nano was targeted to Mass and middle class India (Bharatiyas and Indians, in my socio-psychological segmentation) as a replacement of two wheeler! Actually, for them a car is an “investment” of their “hard earned money”.
As Mr. Dheeraj Sinha, the Chief Strategy Officer, Bates 141 (writer of the book ‘Consumer India: Inside the Indian Mind and Wallet') rightly stated “One reason Tata Nano has not taken off is because it was seen as a cheap car. That's a symbol enough to say that even that mass segment of buyers is seeking a premium, in the sense that they are seeking an upgrade, and not value for money. Value has to fall into place but it is one of the drivers, not the only driver.Brands, in the rural space, need to add a bit of imagery to themselves. Those consumers are reaching out to brands that are giving them that sense of premium. We see that across the spectrum, from shampoos and deodorants to mobile handsets. Rural India is seeking a sense of moving up in life, a sense of pride.” (Source: http://www.thehindubusinessline.com/features/brandline/article1543730.ece)

So, instead of pushing nano as the cheapest car made for “have not’s”, Mr. Tata should try to push nano as a car for in’glo’dians who will use it as consumable car for “daily use” (kind of use and throw).

recent report on nano and how Tata is trying to promote the car through extended services: http://www.autoblog.com/2011/01/03/report-tata-nano-sales-stage-big-rebound-in-december/

Thursday, October 22, 2009

8 C's to express INDIA or INDIANS


here's 8 C's which defines contemporary India or Indians and also explains why India is the unique cohesion of "many" and a melting pot of heritage, culture and innovation...

These 8 C's should be discussed togather and will not define India [in its true sense] if mentioned individually.



Kaustav SenGupta
INgene

Monday, October 19, 2009

trends in the popularity of indian gods in internet !

No offences, this interesting graph depicts that Mr. Hanuman (the mutated animal-human god) is the "coolest" one in net who gets the highest consistent search hit in Google India closely followed by Mr. christ...