Nano's downfall continues - further discussion

I really don't want this blog to become a nano-basher but could not avoid the issue as I predicted the reason in 2009 when nano was launched. Recently, this article was also resonating in the same vibe that I have written in earlier articles. 

Car, being an 'asset' in India should not be coined as 'cheap' like any other consumable product. Unless, the category is shifted to consumable goods (like mobile phone, which was once asset too), the 'affordability' should be a subdued undertone. In 2013 also the sales of Nano was down (much worse, actually). This article (http://www.team-bhp.com/news/tatas-nano-sales-free-fall-down-948-units-april)  stated that one of the reason was 'image of the “cheapest car” in the world! it adds "Let's reflect on when the Maruti 800 was launched; it was hardly pitched as a cheap car. Instead, Maruti chose to focus on the strengths of the product, which were only amplified by word-of-mouth recommendations based on owner experiences. Car ownership in India is greatly driven by aspirational value, and owning the “cheapest car in India / the world” is not something one aspires to. Simply put, the Nano lacks the all-too-crucial status that first time car owners are looking for. "

In another article at Wall Street Journal (http://online.wsj.com/news/articles/SB10001424052702304520704579125312679104596)  the writer indicated 'Now, Nano is trying remake the "people's car," into the "cool people's car." It has given the car itself a face-lift, adding a stereo, hubcaps and chrome trim, raised the price and started a new marketing campaign to give it more cachet.' this is exactly I have mentioned in 2009, that Tata should try to portray it as cool 'disposable' car for youth rather than cheapest car for poor.

 Want to know more about Nano's downfall and my insight? read my previous posts.

Selfie : the power of neo-independence

Though the word Selfie is derived from “self” (a reason why selfies are linked with narcissism) but to me it also has a significant connection with “See Life”, a way to express one’s life, lifestyle and moments of living via social media. In past, had we never being obsessed with the new found beauty among ourselves, especially during adolescence? Had we never stood in front of mirror for hours? Even the step mom of Snow-white was ‘self obsessed”! Well, ‘we’ grew in an era where technology was not accessible to all (especially electronics and gadgets); otherwise, the witch-mom would have used photoshop (or access cosmetic surgery) to ‘makeover’ her image rather than hunting for her step daughter.  Moreover, there was no way to show off self (virtually, without the help of others) and anyway ‘showing off’ was considered as ‘bad manners’ (that’s why the step mom in snow white and seven dwarfs story was portrayed as a ‘vamp’) ! Imagine what a freedom it is to boost the self confidence by capturing yourself (independently) and being appreciated for appearing ‘really confident’. I don’t buy the argument that selfie is an expression of growing narcissism among youth. The selfies are instant , personal, and authentic (not made up). Selfies are fun and participatory. It captures a moment in ‘real’ and brings in an opportunity where the viewer can be part of a story, instantly. Selfies are meant to be shared. Selfies are playful. Selfies challenge social restrictions, inhibitions, gender biasness, norms about portraiture and many more.  Though Selfies are categorized based on their appeal and significance but most of the selfies are taken to ‘capture a significant moment’. Whether it’s a moment of love (‘love selfie’), a visit to dream destination, self expression (breaking the self barrier like the mustache selfie by ‘Teena’, 13years, who was otherwise socially introvert revived her self confidence when she received 150 likes in Facebook from friends and family members), boosting the friendship and exhibiting togetherness (‘dosti selfies’), remembering moments from past (‘memory lane selfies’) and supporting a cause (ie. kissing same gender friends to support LGBT movement and protest the imposition of Sec.377). other selfies are ‘post workout selfie’ (who doesn’t love their muscles?), ‘groupie selfie’ (during the shows and concerts), ‘duck face selfie’ or ‘silly selfie’(with ‘kiss the screen’ expression), ‘acquiring the newest selfie’ (after buying the newest phone, bike or car), “celeb selfie’ (to capture the accidental meet with a celebrity), ‘changing room selfie’ (well, I don’t want to buy it, but what’s wrong in taking a photo!), ‘brat selfies’ (doing things that I am not supposed to do!) et cetera.

According to a new analysis by SelfieCity  who has studied more than 3,000 self-portraits, the self-directed photos can actually reveal cultural stereotypes, and behavioural preferences in different cities around the world. Some of the discoveries include the fact that women take more selfies than men, and those in São Paulo hold the camera much higher than other women around the world. Younger people are more likely to take selfies than adults, while men in Moscow are also less likely to smile than anywhere else on the planet.

                                                     Photo source: Debanjali Haldar

Dr. Pamela B. Rutledge is in opinion that selfies are a great tool for instant visual storytelling which keeps one connected with his/ her social circle. She added ‘Selfies are self-centered. That’s the point. Otherwise we wouldn’t call them selfies. Selfies let you experience being both the photographer and the subject. You are mugging for yourself; you are celebrating yourself; you are experiencing yourself… You are in control of both sides. That’s pretty significant and quite new… Humans have long demonstrated an interest in self-exploration.  From early Greeks to present day, people have used self-study and self-observation to explore identity and sense of self.  Some view these (the selfie) self-created self-portraits as proof of cultural—or at least generational— narcissism and moral decline.  I, on the other hand, view them as a by-product of technology-enabled self-exploration… It is not new phenomenon.The selfies started appearing on the photo-sharing site Flickr and on MySpace back in 2004, but camera phones, especially those with front and back lens action, have made taking selfies faster and easier than ever”.

                                              Photo source : Facebook / Oyindrila Ghosh Roy


For youth in India, selfies are an excellent tool to virtually deal with the paradox of family bondage and self-expression. Rohith (18 years) stated it rightly, ‘why the hell posting selfie is considered as narcissism? Selfie is my self expression, independence, wickedness and an instant connectivity that allows my friends to be part of my ‘momentary fun’ without depending on others.  Yes, I want to be independent and obviously like to see me in different avatars, without affecting my parent’s social stature.” Debanjali (20 years) added “Selfies are definitely a tool of self expression, u decide how u want to express yourself through the pic and you handle the device at your own will.... Makes u feel more in control of the way u depict yourself…”. Mayadhara Das is in opinion that Selfies also represent one's alter-ego and self realization.

As Ted Polhemus has mentioned “We are the only species which consciously, deliberately alters its appearance. This has been true throughout human history and will always be so because bodily expression can communicate things which words never can”, let selfies be a tool to express such ‘visual consciousness of being human’ independently and a continuous celebration of remaining ‘real’ in this age of ‘made ups’.