About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.








Friday, March 19, 2010

IQ, Indian Youth and a call in politics!

Rahul Gandhi calls smart+sharp (+ IQ!!) youth to join in politics...IQ of youth seems to be in great demand in the political scenario of India. But, as per INgene survey, still youth are reluctant to make it as a career (due to the worst bureaucratic situation and overwhelming corruption)...the latest incident of offering "cash garland" to mayabati added fuel to this disguise.

Kaustav
INgene
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Friday, March 12, 2010

INSIGHTYOUNG09-10 Indian youth trend report

Check out this SlideShare Presentation:
INSIGHTYOUNG09-10 Indian youth trend report
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Monday, March 8, 2010

fakoconsciousness is "visible"!

While the tigers are "smoothly" killed in India, Aircel still portrays that they are the saviors of bigcat! The youth of India already stated that its a fake movement(check my last post). Interstingly, two tiger cubs were found dead under mysterious circumstances at the Ranthambore Sanctuary in Rajasthan on Sunday still the number of tigers remain same in their site!
what a fakoconsciousness!!



(Aircel save our tiger site : march08, 2010)

Kaustav
INgene

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Sunday, March 7, 2010

customs and traditions are being compromised in contemporary India....

Divorced ex-drug addict media made celeb rahul mahajan marries dimpy in a boring TV soap. Its interesting to see how the traditions are overlooked in contemporary reality shows...the rasam haldi was done for all the girls and after that only he selected one out of three! rest of the two were simply taken away from the stage!!

And, this is what the youth in India commented:





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Youth in India reconfirms that media is focusing on FAKOCONSCIOUSNESS!

I floated a note in my facebook about the "Save our tiger" movement by "Aircel" and how its now "vanished" (how many tigers they saved??!! or how many killing they stopped anyway????) from billboards...the youth in India reconfirmed that this was indeed a fakoconsciousness just a media gimmick and anyway it wont work!


Kaustav

INgene

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