About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.








Wednesday, March 25, 2009

"being trendy" is to protest against moral policing

Moral policing became a major issue among inglodian segment. The protest is becoming trendy and multidiamentional...

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No votes for moral cops, say Bangalore youth
Wed, Mar 25 11:07 AM

Bangalore, March 25 (IANS) Youth in Bangalore and other parts of Karnatake are determined not to bow down before moral cops and say they will vote for candidates who stand for freedom and against forcible enforcement of one's view on others.

The youth see the upcoming Lok Sabha polls as an opportunity to make the right choice.

'There is a subtle sense of fear in Bangalore. Recent incidents are a testimony that we're not safe. In the name of moral policing, women are attacked. So was a man a few days back,' said first-time voter Shikha Gowda (18), who is pursuing her bachelor of arts at Mount Carmel College.

'We're not going to bow down in front of moral cops. Who are they to tell us what is right and wrong? I will cast my vote for the candidate who will ensure our safety and security and punish all anti-social elements,' Shikha told IANS.

Agreeing with Shikha's view, Utpal Agarwal, a 21-year-old postgraduate student of mass communication at Bangalore University, said it was the young people of Bangalore who had come under attack by moral cops.

'It is sad that in a metropolis like Bangalore, women are attacked by miscreants on the pretext of wearing western outfits. We are citizens of a free society and we should not allow the goons to take over our lives. I am going to vote for the candidate who promises to make the city free from moral policing and hooliganism,' said Agarwal.

Since Feb 17, when the first attack on a woman in the upscale Indiranagar area happened, around 10 such cases have been reported from different parts of the city. All the cases follow a pattern as motor-cycle borne attackers target women by physically and verbally abusing them for wearing western outfits.

On Sunday, the first incident of an attack on a man was reported. Jagdeesh B.N. was attacked for apparently wearing a sleeveless T-shirt.

'This is the time of reckoning. Youth, the harbinger of change, need to think seriously before they cast their vote for any candidate. I would suggest to the young voters to consider the contributions and promises made by the candidates before voting,' said D. Jeevan Kumar, director of the Centre for Gandhian Studies, Bangalore University.

'The cases of attack on people in Bangalore and Mangalore in the name of moral policing are shameful. Youth, who form a major chunk of the voting population, need to think carefully before voting.'

In nearby Mangalore city, 350 km from Bangalore, a series of attacks on youth by Hindutva groups has happened after the infamous attack on women at a pub in Bangalore by activists of the Sri Rama Sene (Army of Lord Rama) on Jan 24.

Around 50 percent of Bangalore's population belongs to the age group of 18-39.

'My verdict will go against those who are supporting moral policing in Bangalore and tarnishing the good old name of the city,' said Arpan Majumdar, a final year student of the Rashtriya Vidyalaya Engineering College.

'I am against moral policing of any kind. My vote will be to make the city a safe haven for one and all,' smiled Praveen Jindal, who is pursuing his doctorate in medicine at the Institute of Aerospace Medicine.

The polling day in Bangalore is April 23.
Source: http://in.news.yahoo.com/43/20090325/818/tnl-no-votes-for-moral-cops-say-bangalor.html

Tuesday, March 17, 2009

the post slumdog nautanki (drama) continues

Slumdog Millionaire kids to catwalk at WIFW

Sun, Mar 15 01:08 PM

New Delhi, Mar 15 (PTI) The dream run continues for "Slumdog Millionaire" stars Rubina and Azharrudin who are set to sashay down the ramp for designer duo Ashima-Leena at the Wills India Fashion Week beginning here next week. "As we watched these two beautiful children Rubina and Azhar, bringing the rare honour to our country, our hearts melted with emotions with the thought of their getting back to the slums after all the fame and glory they enjoyed," says designer Leena Singh, The capital-based designers, who have been doing solo shows with the WIFW since its inception in 2000 have not had any celebrity endorsements so far.

"We are a very business oriented brand and have always believed that our clothes are the stars. But the thought of these two innocent children touched our hearts returning to the slums.

We really felt very bad and decided to do something for them which will make them keep going in life," says the designer. Both Rubina and Azaruddin who starred as the young Latika and Jamal in the eight Oscar winning film "Slumdog Millionaire" will be wearing outfits specially designed by Ashima Singh.

"Ashima is just finishing up the designs for the children. They will be wearing clothes that have a very global look," Leena told PTI without giving further details.

PTI.

yahoo news.

Sunday, March 8, 2009

Indian women-socioeconomic status

A strange survey was done by Times Of India and they tried to prove that Indian women yet not have the power to decide upon their spendings...
I dont think it's because of lack of freedom but of family bonding (a prevelent factor of Indian society). This bonding is an asset of this country to maintain a happy and satisfied social structure (unlike western society).

Have a look at the report:

A survey of single and married women, about half of them working and the other half housewives across eight of India’s biggest cities has shown that a majority of them do not decide how the money is to be spent. Nor do they believe that they should be able to determine what they may or may not do by way of evening entertainment.

The findings are particularly sobering because those surveyed are relatively young, in the 20 to 40 age group and from the highest socio-economic categories SEC A and B. Clearly, a lot will need to be done to alter mindsets before the change in a woman’s economic status translates into genuine empowerment.

The poll was conducted exclusively for TOI by leading market research agency Synovate India in Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Pune and Jaipur in the week leading up to March 8. A total of 1,004 respondents were split roughly equally between the eight cities. About half were aged 20-30 and the rest 31-40. Similarly, the SEC A-B split was roughly even.

The surveys most revealing finding was that only 46% admitted to deciding how their money was spent or invested. Significantly, this proportion was only a little higher - 52% - among working women. Even among single women, only 49% decide what they do with their money. So, who decides for the rest? The parents mainly, for single working women. Husbands mainly, for married women in general and housewives in particular.

The response to a question on who should decide how a woman entertains herself in the evenings also illustrated just how entrenched the patriarchy remains. Only 42% said the woman herself was quite capable of deciding on the issue. While only 3% felt the so-called moral police had any right to stick its nose in the matter, a majority said parents or husbands should decide on the lakshman rekha. Across categories of age, married/single, working/non-working and SEC groups, this proportion was much the same, varying in a narrow band of just 51% to 55%.

If there was little to distinguish between single and married women, working ones and housewives on the questions of the survey, there was a clear difference between responses from different cities. Kolkata, on the whole, emerged as the city with the most liberal attitudes and Chennai as the one with the most conservative.

Another question posed was on whether a woman's career was more important than her family. Interestingly, less than one in ten chose a third option put to them – that they should not have to choose between career and family. Over two-thirds said the family was more important than one's career and less than one-fourth said their careers were their priority.

Not surprisingly, there was a clear difference between single and married women and between working and non-working ones on this score.

How safe do women find their cities? Not very. While 54% overall said they felt safe traveling around the city on their own, 45% said they did not. Chennai, Pune and Kolkata - in that order - turned out to be the cities where women feel safest, but somewhat surprisingly, Bangalore and Mumbai emerged as the only ones in which the majority felt unsafe. Single women exhibited greater confidence than married ones; working women more than housewives. Between the two age groups, however, there wasn't much of a difference.

Are women discriminated against when it comes to pay and promotion? A majority said no, but a substantial 43% said yes. Chennai and Pune respondents were emphatic in rejecting such a hypothesis and Mumbai and Kolkata the two cities in which a majority felt gender-discrimination was a fact of life.

On the question of whether sexual harassment was common at the workplace, however, Pune, Jaipur and Chennai were the cities in which more respondents said yes than no while Mumbai and Kolkata were the cities in which the lowest proportions said yes.

Finally, to return to the provocation for the survey, we asked women whether they felt a Women's Day should be celebrated at all. An overwhelming 87% said it was right and proper a special day be reserved for them. In Chennai and Bangalore that proportion was as high as 95%. If you thought younger, single, working women would care less about such token gestures than slightly older, married working women or housewives, think again. The findings reveal quite the contrary.

Single women were more enthusiastic about Women's Day than married ones; the young more keen than the older lot and working women more than housewives. In fact, even among the SEC categories, SEC A respondents were somewhat more in favour of the idea than SEC B.

Source: http://timesofindia.indiatimes.com/Sunday-TOI/View-From-Venus/Womens-liberation-Its-a-long-way-off/articleshow/4240015.cms

Some of the openions about this survey are:

Mansi,Dubai,says:I dont understand why this survey. I am single and working but family is still a priority? Why not and why does that make me less empowered? Between a husband and a wife, both can decide what to do for entertainment, hopefully something they both like. How does patriarchy come into the picture? There is equality and a power balance in every relationship that cannot be brought out by such superficial surveys

Satheesh,UAE,says:This is one major reason why marriages last longer in India. If one has to decide weather she wants a longer married life or financial freedom, what would many choose for?

Satish,chennai,says:well said Shivani, the writer of this ariticle first must understand the Indian family values. By going into broken families and taking the interviews does'nt represent the entire women of India. there are countless women who have a happy family and they are respected in India. I am sure their numbers are more than the those are so called supressed ones. i shall never say women are never supressed.. it is a sad reality of this world and everyone are fighting for this.. there are men who are fighting.. i as a fater fight for my daughter's rights, my son as a brother fights for his sisters right so on.. there are always more men than women to fight for the womens cause. the what are these fuss about!!!!

RAJESH MISHRA,DUBAI,says:I don't know where and how this survey was carried out, bcoz I stayed in Mumbai for 25years and past 10years in Dubai, but each and every earning women whom I met decide/s themselves HOW TO SPENT THERE MONEY? the only thing is they seek opinion from family member. Seeking opinion is a good thing, it doesn't means the family members decide on their earnings. Do anyone think seeking opinion within family has something to do with their personal rights? if so, they (men/women) should quit the family.

and in this openion pages almost 98% were men(atleast the id's showes so...) and NRIs!!!

Source: http://timesofindia.indiatimes.com/opinions/msid-4240015,curpg-4.cms

Saturday, March 7, 2009

Youth are becoming socially responsible

After the smart pink chaddi movement the trend of social awarness is spreading faster...and most of these movements are spreading / communicating through internet.

various micro groups are forming through social networking sites (facebook & Orkut...essentially).

Tomorrow one gathering is taking place at beach in chennai.

The member of organizing team, Ajit Sigamani states in his facebook page:

"Hey Peeps,

Thanks to all the support from you guys the pink chaddi campaign was an overwhelming success.

Now after a well deserved break the time has come for us ..The youth of this country to stand up, make our voices heard again and support the women in bangalore who are being randomly beaten up by thugs for things like wearing jeans and speaking in english....

If you would like to do more than just sit at home and talk about it come join us for a small peaceful gathering at besant nagar, well be signing petitions, speaking to the press(hopefully) and making a brief video for you tube.

Were also looking to form a small core support group that will help us tackle issues and provide assistance for such problems as and when they arise.

Even if you cant make it please invite all your friends to this event and Also sign the online petition..

http://www.petitiononline.com/atackwom/petition.html

Take a walk with us, Brainstorm a little, get a few signatures, talk to the camera, sing along on the beach and do your part.

Ok guys, bring Cameras, water and hats/caps and whatever else your gonna need for the beach. if somebody needs a pick up please let me know in advance.

Well keep it as fun as possible, guitars, singing and good conversation but we will also be working so....no narcotics or alcohol allowed for the duration of the event.
"

one respondent in the petition campaign mentioned:

We should be ashamed because we are breeding these musquitoes in every corner of the state in the land of saint like Swami Vivekananda who addressed as "Brothers and Sisters" we are encouraging such dastardly acts which is not lesser than being cowards and asuras. If Govt.cannot take any action let it sit quite and hand over the power to the people. A good governance is where every person on earth irrespective of gender, colour, caste and creed can live happily and have basic comforts. "Yatra naryantu pujyante ramante tatra devata" If this is not understood by the so called gaurdians of Indian culture they are unfit to live even as ant's in our society - WAKE UP BEAURUCRATS BEFORE THE VOLCANO ERUPTS ON U
The authorities vested with power to handle these situations should get on their feet and ensure that women safety and rights are protected. This is a democratic country and everyone has the right to express, wear, act and to do what every such individual wishes to so far as such actions are within limitations imposed by law. No such individual / organization holds the right to determine what one can or should be doing at any point of time or decide what is Indian culture. The so called moral activists and human rights offenders should be punished for committing such violation and the State should have deterrent mechanism in place to prevent occurrence of any such incidents in future and protect the rights of women. The authorities in charge should step up and discharge their duty in an efficient manner, and the State has to take affirmative action preventing such incidents and guaranteeing better protection and safety to women. Such incidents strike at the very basic structure of "Constitution of India".

The hatered against politicians and govornment is bubbling up among the educated.

Ajit can be contacted at : floatingconcept@gmail.com

Source: http://www.facebook.com/event.php?eid=66841206063

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Mr. Arvind Lodaya, Srishti School (www.srishti.ac.in) mentioned that (in Designindia Yahoogroup): " In recent times, I have witnessed a surge of interest and passion amongst "young creatives" (i.e. art/ design/ architecture students in this instance) to engage with and become a part of the social sector. Many have dabbled in the social sector, mostly by association with NGOs (generic term for various kinds of non-governmental social change
initiatives) , and for many of these, the experience has been partially
frustrating. The causes for this frustration are many, but one common thread
across them is in the cultural and contextual difference between the
established NGO and the workstyle and lifestyle of the young creative. In
response, at least a few such young creatives have started their own social
enterprise, on their own terms."

Source: Designindia Yahoogroup

Wednesday, March 4, 2009

Indian youth- the melting pot of talents

anything and everything can happen in India...watch this slum kid (now teenager) speaking fluently in so many international languages...and he has not attended any school...no spoof.

http://www.currybear.com/wordpress/?p=2316#comments
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Rahul Jacob. A tech guy who he never studied painting / graphics from any design school / university.
Amaizing illustrations and the best portraits I have seen yet...

http://latent-talent.blogspot.com/

Monday, March 2, 2009

"Study well" : still the top priority among Indian youth

Studying well and aspiration for a better career(better than the last previous generation) is motivating Indians (in India and abroad) to succeed better than their global peers... a report from UK reconfirms the same...

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Indian, Chinese-origin pupils outdoing white classmates in UK schools
Mon, Mar 2 01:50 PM

London, Mar 2 (ANI): Indian- and Chinese-origin students are outdoing many white children in UK schools because their families place more value on education, according to a key Government adviser.

Sir Mike Tomlinson, the former head of Ofsted, says that children of ethnic minority populations in the country are making better progress, while white working-class boys are struggling in schools.

He thinks that the reason for such a divide is because working-class parents failed to place the same value on education as their ethnic minority counterparts.

Thus, poor white children have low expectations of what they can achieve, leading to lack of effort and low results.

"We are seeing every ethnic group progress rapidly - Chinese, Bengali, Indian," the Telegraph quoted Tomlinson as saying.

"The results that are being achieved are higher and this has improved the numbers applying to university and entering professions such as medicine, veterinary science, law and accountancy.

"A very high value is placed on education among many ethnic groups, compared with white working-class families. There seems to be different value systems at work," he added.

Tomlinson's controversial comments may raise questions about the focus of Government funding.

Some critics have argued that funding allotted for ethnic minority pupils should be redirected. (ANI)
Source: http://in.news.yahoo.com/139/20090302/882/twl-indian-chinese-origin-pupils-outdoin.html

Sunday, March 1, 2009

Indian youth not acting on climate change

As INgene survey report already stated(http://ingene.blogspot.com/2008/12/eco-consciousness-among-indian-youth.html)that Indian youth are not really eco conscious but becoming eco-trendy or FAKOCONSCIOUS the mumbai based news paper DNA reconfirms the same in their report.

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'Indian youth not acting on climate change'
Aidila Razak & Mitaaly NaiduSunday, March 1, 2009 11:23 IST Email

Ahmedabad: The youth in India are aware of the seriousness of climate change and their responsibility as contributors, but fall short on a call for action, said a survey commissioner by the British Council last October. The survey focused on the attitude of urban Indian aged 18-35 years towards climate change and encompasses Bangalore, Delhi, Kolkata and Mumbai.

According to Saswant Bandyopadhyay, head of environmental planning at Cept University, this trend was also observed in the youth in Ahmedabad. "I was recently part of an event where we tried to engage the students of a notable commerce college in the city to collaborate on a project addressing climate change. At the end of the event, a couple of them stood up and told me: 'We find the environment a boring subject as it's always about someone telling us what we can't do'," he said.

Speaking at an event organised by British Library at the Cept campus on Saturday, to illustrating the results of the survey, young entrepreneur Siddhartha Jaiswal, co-founder of Joos, echoed Bandyopadhyay's sentiments. He said there was still a lack of urgency in the youth regarding climate change.

Using the urgency/importance quotient of Stephen Covey, the bestselling author of The Seven Habits of Highly Effective People, Jaiswal said, "Young people are putting climate change in the wrong box, thinking it highly important but not very urgent."

Using Stephen Covey's urgency/importance quotient, the co-founder of organic food start-up, Joos said, "Right now, young people are putting climate change in the wrong box, thinking it is highly important but not very urgent. The issue has already moved to the high importance-high urgency box, but are we ready to make that shift?"

This is a very pertinent question not just for youth but for India as a young and developing country. According to Director of Centre for Environment Education, Kartikeya Sarabhai, the western model of development and industrialisation has led to most of the world's environmental problems. "As a young nation, we are able to look at the mistakes of developed countries as well as their efforts to rectify these mistakes. We can choose to follow the same model, or we can follow what is called leapfrog development, where we go straight to a more sustainable model," said Sarabhai who also chaired the discussion n Saturday.

The complete results of the survey will be fully accessible to the public within the next month.

Source:http://www.dnaindia.com/report.asp?newsid=1235133
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