Cool hunter fad tony said "black is hot" in a street report from Amsterdam!
And Indian youths are in black for last 2 seasons! Ahh...we r d trend setters.
Check out my earlier posts
Check this link for fad tony's report : http://fadtony.blogspot.com/2008/05/black-is-hot.html
Sunday, August 17, 2008
Youth driving retail sector growth in India- a report from The Economic Times
Retail in India has emerged as one of the most dynamic and fast paced industries, with the entry of several new players in recent years.
Rising disposable incomes, especially, among the middle class, increasing consumer base in urban areas, credit availability, growing number of nuclear families, working women, easy accessibility and convenience and a potentially strong rural consumer market will fuel this growth in the near future. Indeed an exciting time for retailers and marketers.
The rising purchasing power coupled with an increasing propensity to consume has led to the emergence of a new class of consumers. Gone are the days when people felt guilty about spending. Not only are people today indulging in buying more, they are spending significantly on themselves.
As per Ernst & Young analysis, in the last decade the number of upper middle class and high income households has grown by a staggering 270% from 30 million households to 81 million households. A key aspect driving the sector’s growth is favourable population demographics – 50% of the population is less than 25 years.
The power of youth today is evident in its large numbers, tendency to consume and in its ability to influence larger household decisions. India’s population is also urbanising at a rapid pace with the urban Indian population projected to increase from 28% to 40% of the total population by 2020.
A recent Ernst & Young study, YouSumerism, found that the propensity to consume for a developing country accelerates beyond $900 per capita GDP and India will reach that in 2008–2009.
The spending pattern of Indian consumers presents a great paradox to today’s marketers and retailers. On one hand is the increasing discretionary income (Rs 3,800 – Rs 7,000 per month) but on the other hand is the typical Indian need of ‘value for money’.
This spending power has not necessarily translated into higher value of purchases. This brings forth the question of how retailers and marketers should address this great opportunity without losing sight of the mass market that India offers.
Marketers are looking closely at the changing buying behavior of the Indian youth. There are three aspects that influence today’s purchase decisions –– uniqueness, contemporariness and of course, value equation. More and more consumers want products that are unique so that they make a statement of being different. The second aspect is related to the need to change products frequently in order to appear modern or contemporary.
This also ties in with the fact that the new generation is a generation of spendthrifts as against the old generation of ‘thrifts’. At the same time, consumers are also looking at the ‘value’ equation in every purchase. This is probably the reason why they buy products that are well priced but buy them more frequently.
Industry leaders are foxed by the success of some brands that are perpetually on sale. Whilst as marketers, they might fret about brand value erosion due to such schemes, young consumers see it in a completely different light. They see it as being able to buy more than one, never mind if the products do not last as long.
It lets them change their wardrobe more often and this is ‘value’ for them. A recent 40% sale by a garment brand generated 8 times the daily sales in its stores, so much so, that they had to hire extra security to manage the crowds. This phenomenon can not be explained by discounting alone but also due to the fact that it allowed consumers to buy more number of clothes.
So, unlike in the past, consumers are buying keeping their discretionary income in mind rather than the number of units that they need. All this fits into the need to be ‘unique’ and ‘contemporary’ as they can wear different types of clothes and change more often.
A good success story of understanding and leveraging this phenomenon is the Indian mobile handset industry which is well underway to becoming the largest mobile handset market in the world. This could be attributed to handset manufacturers launching more and more ‘right-priced’ models aimed at various segments hence encouraging consumers to buy more mobile phones and change them more often.
They have thus satisfied all the 3 aspects of purchasing. This is also precisely the reason why the gadgets market in India is seeing a 50% plus growth, which is slated to increase in the near future.
We can expect the retailers of tomorrow to keep these changing trends in mind. This will mean specific products that are contemporary with more frequent changes in styles thus making the range more exciting for today’s youth. This will also mean providing ‘value fashion’ products that are within the means of their discretionary spends.
Some large department stores have already started changing their merchandise to make it contemporary & youthful and at the same time offering a broader range. All this is aimed at inviting more shoppers and converting them into frequent buyers.
(Pinakiranjan Mishra, Partner, retail & consumer products practice, Ernst & Young)
Source: http://economictimes.indiatimes.com/articleshow/msid-2681515,prtpage-1.cms
------------------------------------------------------------------------------------
Brand Loyalty; possible?
Saturday, 9 August 2008
For a consumer to be loyal to a brand, the consumer must connect with it at an emotional level. If the response to a brand is driven purely by rational evaluations, loyalty if exhibited, is spurious. A switch is imminent, and will happen as and when a competing brand scores over the present one, on parameters important to the consumer.
An emotional connection is a result of a higher level of involvement on the part of the consumer with the category in question. The intensity of decision making involved could be as a result of a higher level of cognition employed. Once a brand is chosen post evaluations, ie., purchased, and should it 'connect', loyalty in all probability will follow.
Coming to Soft drinks, in India, there could be a set of consumers who connect with the brands available, at an emotional level. Maybe its the GenXers taking to what Pepsi projects itself as. Pepsi's youthful image may resonate well with the youth, which may then translate into purchases. As long as Pepsi reinforces that image, brand loyalty will be sustained.
But then again, there could another set of consumers, me included, who see 'Youngistaan' as the corniest idea there ever is, therefore are unmoved, therefore are not loyal. Also, don't discount the fact there could still be another set who are loyal to a cluster of brands, not just one, that may even include competing brands.
Source:http://www.youthtrendsreport.com/2008/08/brand-loyalty-possible.html
-------------------------------------------------------------------------------------
Survey: Live-in relationships a metro trend
30 Jul 2007, 0230 hrs IST, Neelima Mahajan,TNN
MUMBAI: Kantar Media’s 57-nation survey on family values indicates that India also bucks the worldwide trend of single parenthood. Ashish Karnad, associate vice-president and research services director, IMRB International (a Kantar Media company), says, "It takes a lot of time for values to change. So even if the process has started, the changes haven’t set in yet." He also points out that broken marriages and live-in relationships are largely a metro phenomenon and the rest of India is still traditionally insulated from such life-changing practices.
These findings have significant implications for companies and how they approach branding in India. Companies can use family values in their communication and advertising in order to create an impact, says Karnad.
Source: http://timesofindia.indiatimes.com/India/Survey_Live-in_relationships_a_metro_trend/articleshow/2243123.cms
------------------------------------------------------------------------------------
Indian family values intact
30 Jul 2007, 0036 hrs IST, Neelima Mahajan,TNN
Nearly 84% of the Indians questioned in a survey say spending time with their families is their favourite pastime (TOI Graphics)
MUMBAI: It's all about loving your family, especially if you are an Indian. Defying the grim prognosis of a breakdown in traditional values, Indians are staying together as family, finds a 57-nation survey.
Nearly 84% of the Indians questioned in the survey say spending time with their families is their favourite pastime. Although that is on a par with the universal sentiment, other findings go on to demolish the popular, TV-fed misconception of India being a decadent society with sons and daughters throwing out old, crusty parents and wives and husbands switching partners at the drop of a pallu.
Divorce rate, a mega indicator of the breakdown of old values, is under 1% in India. Sixty-eight per cent of the adult urban population in India is married and less than 1% is divorced or separated. A whopping 82% of Indians believe it's important to have a lasting relationship with their spouses, reinforcing the faith in long-term commitment, says the survey, conducted by global market research firm Kantar Media.
Interestingly, in India, less than 1% of the adult urban population lives alone. The average household size in urban India is 4.8 persons. In all Asian countries in general, the percentage of people living alone is very low. However, there are concerns about expectations from families. More than any of the other countries surveyed, 76% Indians feel that it is important that their families think they are doing well in life. Over half the parents want their children to move ahead in life, even if it means putting a lot of pressure on them, says the survey. The corresponding figures are 63% in China, 51% in the US and 33% in Germany
8 Jan, 2008, 0000 hrs IST,
Source: http://timesofindia.indiatimes.com/India/Indian_family_values_intact_Survey/articleshow/2242893.cms
Source:
Rising disposable incomes, especially, among the middle class, increasing consumer base in urban areas, credit availability, growing number of nuclear families, working women, easy accessibility and convenience and a potentially strong rural consumer market will fuel this growth in the near future. Indeed an exciting time for retailers and marketers.
The rising purchasing power coupled with an increasing propensity to consume has led to the emergence of a new class of consumers. Gone are the days when people felt guilty about spending. Not only are people today indulging in buying more, they are spending significantly on themselves.
As per Ernst & Young analysis, in the last decade the number of upper middle class and high income households has grown by a staggering 270% from 30 million households to 81 million households. A key aspect driving the sector’s growth is favourable population demographics – 50% of the population is less than 25 years.
The power of youth today is evident in its large numbers, tendency to consume and in its ability to influence larger household decisions. India’s population is also urbanising at a rapid pace with the urban Indian population projected to increase from 28% to 40% of the total population by 2020.
A recent Ernst & Young study, YouSumerism, found that the propensity to consume for a developing country accelerates beyond $900 per capita GDP and India will reach that in 2008–2009.
The spending pattern of Indian consumers presents a great paradox to today’s marketers and retailers. On one hand is the increasing discretionary income (Rs 3,800 – Rs 7,000 per month) but on the other hand is the typical Indian need of ‘value for money’.
This spending power has not necessarily translated into higher value of purchases. This brings forth the question of how retailers and marketers should address this great opportunity without losing sight of the mass market that India offers.
Marketers are looking closely at the changing buying behavior of the Indian youth. There are three aspects that influence today’s purchase decisions –– uniqueness, contemporariness and of course, value equation. More and more consumers want products that are unique so that they make a statement of being different. The second aspect is related to the need to change products frequently in order to appear modern or contemporary.
This also ties in with the fact that the new generation is a generation of spendthrifts as against the old generation of ‘thrifts’. At the same time, consumers are also looking at the ‘value’ equation in every purchase. This is probably the reason why they buy products that are well priced but buy them more frequently.
Industry leaders are foxed by the success of some brands that are perpetually on sale. Whilst as marketers, they might fret about brand value erosion due to such schemes, young consumers see it in a completely different light. They see it as being able to buy more than one, never mind if the products do not last as long.
It lets them change their wardrobe more often and this is ‘value’ for them. A recent 40% sale by a garment brand generated 8 times the daily sales in its stores, so much so, that they had to hire extra security to manage the crowds. This phenomenon can not be explained by discounting alone but also due to the fact that it allowed consumers to buy more number of clothes.
So, unlike in the past, consumers are buying keeping their discretionary income in mind rather than the number of units that they need. All this fits into the need to be ‘unique’ and ‘contemporary’ as they can wear different types of clothes and change more often.
A good success story of understanding and leveraging this phenomenon is the Indian mobile handset industry which is well underway to becoming the largest mobile handset market in the world. This could be attributed to handset manufacturers launching more and more ‘right-priced’ models aimed at various segments hence encouraging consumers to buy more mobile phones and change them more often.
They have thus satisfied all the 3 aspects of purchasing. This is also precisely the reason why the gadgets market in India is seeing a 50% plus growth, which is slated to increase in the near future.
We can expect the retailers of tomorrow to keep these changing trends in mind. This will mean specific products that are contemporary with more frequent changes in styles thus making the range more exciting for today’s youth. This will also mean providing ‘value fashion’ products that are within the means of their discretionary spends.
Some large department stores have already started changing their merchandise to make it contemporary & youthful and at the same time offering a broader range. All this is aimed at inviting more shoppers and converting them into frequent buyers.
(Pinakiranjan Mishra, Partner, retail & consumer products practice, Ernst & Young)
Source: http://economictimes.indiatimes.com/articleshow/msid-2681515,prtpage-1.cms
------------------------------------------------------------------------------------
Brand Loyalty; possible?
Saturday, 9 August 2008
For a consumer to be loyal to a brand, the consumer must connect with it at an emotional level. If the response to a brand is driven purely by rational evaluations, loyalty if exhibited, is spurious. A switch is imminent, and will happen as and when a competing brand scores over the present one, on parameters important to the consumer.
An emotional connection is a result of a higher level of involvement on the part of the consumer with the category in question. The intensity of decision making involved could be as a result of a higher level of cognition employed. Once a brand is chosen post evaluations, ie., purchased, and should it 'connect', loyalty in all probability will follow.
Coming to Soft drinks, in India, there could be a set of consumers who connect with the brands available, at an emotional level. Maybe its the GenXers taking to what Pepsi projects itself as. Pepsi's youthful image may resonate well with the youth, which may then translate into purchases. As long as Pepsi reinforces that image, brand loyalty will be sustained.
But then again, there could another set of consumers, me included, who see 'Youngistaan' as the corniest idea there ever is, therefore are unmoved, therefore are not loyal. Also, don't discount the fact there could still be another set who are loyal to a cluster of brands, not just one, that may even include competing brands.
Source:http://www.youthtrendsreport.com/2008/08/brand-loyalty-possible.html
-------------------------------------------------------------------------------------
Survey: Live-in relationships a metro trend
30 Jul 2007, 0230 hrs IST, Neelima Mahajan,TNN
MUMBAI: Kantar Media’s 57-nation survey on family values indicates that India also bucks the worldwide trend of single parenthood. Ashish Karnad, associate vice-president and research services director, IMRB International (a Kantar Media company), says, "It takes a lot of time for values to change. So even if the process has started, the changes haven’t set in yet." He also points out that broken marriages and live-in relationships are largely a metro phenomenon and the rest of India is still traditionally insulated from such life-changing practices.
These findings have significant implications for companies and how they approach branding in India. Companies can use family values in their communication and advertising in order to create an impact, says Karnad.
Source: http://timesofindia.indiatimes.com/India/Survey_Live-in_relationships_a_metro_trend/articleshow/2243123.cms
------------------------------------------------------------------------------------
Indian family values intact
30 Jul 2007, 0036 hrs IST, Neelima Mahajan,TNN
Nearly 84% of the Indians questioned in a survey say spending time with their families is their favourite pastime (TOI Graphics)
MUMBAI: It's all about loving your family, especially if you are an Indian. Defying the grim prognosis of a breakdown in traditional values, Indians are staying together as family, finds a 57-nation survey.
Nearly 84% of the Indians questioned in the survey say spending time with their families is their favourite pastime. Although that is on a par with the universal sentiment, other findings go on to demolish the popular, TV-fed misconception of India being a decadent society with sons and daughters throwing out old, crusty parents and wives and husbands switching partners at the drop of a pallu.
Divorce rate, a mega indicator of the breakdown of old values, is under 1% in India. Sixty-eight per cent of the adult urban population in India is married and less than 1% is divorced or separated. A whopping 82% of Indians believe it's important to have a lasting relationship with their spouses, reinforcing the faith in long-term commitment, says the survey, conducted by global market research firm Kantar Media.
Interestingly, in India, less than 1% of the adult urban population lives alone. The average household size in urban India is 4.8 persons. In all Asian countries in general, the percentage of people living alone is very low. However, there are concerns about expectations from families. More than any of the other countries surveyed, 76% Indians feel that it is important that their families think they are doing well in life. Over half the parents want their children to move ahead in life, even if it means putting a lot of pressure on them, says the survey. The corresponding figures are 63% in China, 51% in the US and 33% in Germany
8 Jan, 2008, 0000 hrs IST,
Source: http://timesofindia.indiatimes.com/India/Indian_family_values_intact_Survey/articleshow/2242893.cms
Source:
Friday, August 15, 2008
new terminology....IN'GLO'DIANS (Copyright@INgene)
I am introducing a new terminology to explain the Indian youth segment. As per the observation the youth segment is broadly devided into three catagories:
Bharatiyas : the youth who blvs in traditional aspects more than the global essence.........70% Traditional Bharat 30% "feel good" India.
Indians : the youth who blvs in modern India (not necessarily being global)
................80% contemporary India 20% traditional Bharat.
and...
In'glo'dians : the youth who blvs in more global essence though (s)he is rooted in India......say 80% global 20% Indian.
-------------------------------------------------------------------------------------
India’s Independence day: Short Review of Online India
August 15th, 2008 by Taly Weiss
Filed under Trend Spotting Behavior, consumer behavior, internet behavior, mobile web
Celebrating Independence Day in India, TrendsSpotting releases a short review on Online India statistics:
Internet use
According to ComScore: 28 million people in India age 15 and older accessed the Internet from home and work locations in May 2008.
Internet users in India represent approximately only 3% of the population (potential for continued strong growth).
The average Indian Internet user visited the Internet 25 times during the month and was online for 28 minutes per visit.
• Those between the ages of 15-24 were the heaviest Internet users among all age segments, spending nearly 12 hours online per month on average.
• Some of the fastest growing Web site categories during the past year included Maps (up 64 percent), Sports (up 60 percent), Entertainment - Movies (up 55 percent), and Finance – News/Research (up 52 percent).
Top Websites in India:
Top players are showing a relative growth from year 2007.
Google Sites ranked as the top property in India: nearly 20 million visitors in May, a 35% increase versus year ago and the largest growth among all other properties. That’s too include: Google Search (up 38% to 17.1 million visitors), social networking site Orkut (up 39% to 9.3 million visitors), blog platform Blogger.com (up 102% to 7.3 million visitors), and video site YouTube (up 131% to 6.3 million visitors).
Yahoo! Sites ran second with 18.7 million visitors (up 28%), followed by Microsoft Sites with 12 million (up 11%). Indian portal Rediff.com ranked as the top local property with 9.2 million visitor (up 19%), followed by government site NIC.in with nearly 6 million visitors (up 5%).
The top ten online activities:
According to WAT consultants - most popular topics to involve youth on SN communities are: Bollywood, Cricket, Football, Wrestling, Music (Indian Metal and Rock) and Gaming.
Internet Shopping a growing trend:
Nielsen Global Online Survey reveals that 78% of the Indian respondents have used the Internet to make a purchase and more than half of the respondents (55%) have made at least one online purchase in the past one month.
Popular products to shop online:
73% Online Indians have purchased airline tickets/reservations in the past three months (this percentage being the highest for any country in Asia Pacific). Books (46%), Electronic Equipments (29%), Tours & Hotel Reservations (24%), Videos/DVDs/Games (23%), Event Tickets (23%), Clothing/Accessories/Shoes (21%), and Music (20%) are some other popular purchases made online by Indians.
Mobile stats:
TRAI reports 286.86 million wireless users in India at the end of June, up 55% from a year earlier. The Indian Mobile market is considered the fastest-growing in the world.
You might be wondering why I, Taly was the one to publish this report. Good question. Frankly, Apurba, Indian born, stats minded (Rediff employee) could have done a much better job. Only our dear Apurba went traveling for few days. I hope I have captured Online India well enough ( I must say that it was quite a surprise to find so little published research on India). Apurba – have a wonderful vacation and Happy Independence day to you and to all our dedicated Indian readers.
source: http://www.trendsspotting.com/blog/?p=448
Bharatiyas : the youth who blvs in traditional aspects more than the global essence.........70% Traditional Bharat 30% "feel good" India.
Indians : the youth who blvs in modern India (not necessarily being global)
................80% contemporary India 20% traditional Bharat.
and...
In'glo'dians : the youth who blvs in more global essence though (s)he is rooted in India......say 80% global 20% Indian.
-------------------------------------------------------------------------------------
India’s Independence day: Short Review of Online India
August 15th, 2008 by Taly Weiss
Filed under Trend Spotting Behavior, consumer behavior, internet behavior, mobile web
Celebrating Independence Day in India, TrendsSpotting releases a short review on Online India statistics:
Internet use
According to ComScore: 28 million people in India age 15 and older accessed the Internet from home and work locations in May 2008.
Internet users in India represent approximately only 3% of the population (potential for continued strong growth).
The average Indian Internet user visited the Internet 25 times during the month and was online for 28 minutes per visit.
• Those between the ages of 15-24 were the heaviest Internet users among all age segments, spending nearly 12 hours online per month on average.
• Some of the fastest growing Web site categories during the past year included Maps (up 64 percent), Sports (up 60 percent), Entertainment - Movies (up 55 percent), and Finance – News/Research (up 52 percent).
Top Websites in India:
Top players are showing a relative growth from year 2007.
Google Sites ranked as the top property in India: nearly 20 million visitors in May, a 35% increase versus year ago and the largest growth among all other properties. That’s too include: Google Search (up 38% to 17.1 million visitors), social networking site Orkut (up 39% to 9.3 million visitors), blog platform Blogger.com (up 102% to 7.3 million visitors), and video site YouTube (up 131% to 6.3 million visitors).
Yahoo! Sites ran second with 18.7 million visitors (up 28%), followed by Microsoft Sites with 12 million (up 11%). Indian portal Rediff.com ranked as the top local property with 9.2 million visitor (up 19%), followed by government site NIC.in with nearly 6 million visitors (up 5%).
The top ten online activities:
According to WAT consultants - most popular topics to involve youth on SN communities are: Bollywood, Cricket, Football, Wrestling, Music (Indian Metal and Rock) and Gaming.
Internet Shopping a growing trend:
Nielsen Global Online Survey reveals that 78% of the Indian respondents have used the Internet to make a purchase and more than half of the respondents (55%) have made at least one online purchase in the past one month.
Popular products to shop online:
73% Online Indians have purchased airline tickets/reservations in the past three months (this percentage being the highest for any country in Asia Pacific). Books (46%), Electronic Equipments (29%), Tours & Hotel Reservations (24%), Videos/DVDs/Games (23%), Event Tickets (23%), Clothing/Accessories/Shoes (21%), and Music (20%) are some other popular purchases made online by Indians.
Mobile stats:
TRAI reports 286.86 million wireless users in India at the end of June, up 55% from a year earlier. The Indian Mobile market is considered the fastest-growing in the world.
You might be wondering why I, Taly was the one to publish this report. Good question. Frankly, Apurba, Indian born, stats minded (Rediff employee) could have done a much better job. Only our dear Apurba went traveling for few days. I hope I have captured Online India well enough ( I must say that it was quite a surprise to find so little published research on India). Apurba – have a wonderful vacation and Happy Independence day to you and to all our dedicated Indian readers.
source: http://www.trendsspotting.com/blog/?p=448
Indian Youth Lifestyle & other report
Ahh...not INgene survey but this interesting report I found in : http://www.enewhorizons.net/industries/Newsletter/Indian_Youth_Lifestyle.html
Indian Youth Lifestyle
An interesting survey by Drishti Editorial Team
A survey conducted by Drishti Editorial Team to know how we are and how we live!!
"Get me that filmfare, let me look at that blonde look of kareena! "" Wow, rust colored jute kurti with sequins in the neck line, a new one?
"No guys, no more discos tonight, we'll frack out at the multiplex."
"Hey, what's happening? for last eight minutes, I've not received a single sms!"
Hi dear reader,
Are you started having read the opening lines? Not? Then you are one of the Hep, Modern In vouge and therefore, In-demand youth! In our our slang COOL you know!
After all, Lifestyle' was our topic for survey. Life style as word companies of two complementary words: Life and Style. And especially when it comes to youth the latter word rings a bell in their heads, doesn't it? So how we define our life style?
Life Style is the way a person lives. This includes patterns of social relations, consumption, entertainment and dress. The term lifestyle also reflects and individual's attitudes, beliefs and essentially the way the person is perceived by himself/herself and at times, also how he/she is perceived by others. For this mega edition of Drishti, the survey was essentially carried out to understand the behavior of the youth, how they are, what do they wear, watch, play, talk, live and their attitude towards changing trends. The survey was conducted of 100 young respondents with the help of a questionnaire with 10 flat multiple-choice questions.
The findings
Additions to wardrobes
Though the modern youth does not run for designer clothes, their wardrobes are up to date. Most of them make additions to their wardrobes every month or bi monthly. There is a microscopic minority makes additions even weekly!
Gizmas
Gizmos are one thing can't be separated from today's youth. They literally breathe GIZMOS. Cellphone is the most popular with the highest of 43% or usage. Well, reasons are many: low costs, attractive facilities like sms, games, downloads and of course, chit-chat ! Congrats to IBM and Compaq, 32% of the youth also nod positively for laptops. And a rare 1% feels puffed up while naming iPod! Guess what, the remaining 24% uses all the three mentioned above! Kya COOL chhe?
Preferred Cuisines & d. Sources Entertainment
FOOD. One essential category that can't be ignored. Surprisingly today's youth prefers our Desi Punjabi food (38%) leaving behind the ever popular Chinese (19%) and Fast Food (29%) or even the very trendy continental (14%). Our friends also provided us with the best entertainment pack available. an amazingly high 64% was awarded to Freaking out with friend 10%, Multiplex with 19% and Malls with 7%. We did give them an option of Any other and sadly no one votes for attending. Drama shows or live music evenings, etc?!
Pastime Activity
Listening Music (Mind well, it's only listening?!) is one thing the youth loves spending time with. It is followed by visiting friends, watching movies and surprisingly reading!!!
Monthly Experience
Despite the growing rate of inflation in our country, the pockets sizes of youth aren't increasing as much. On an average they all spend around Rs. 1000 a month. some of them do go up to Rs. 2000. There are a few pockets that are really deep that stores and soon blows off an amount up to Rs. 4000.
Music & H. Conveyance
The result returned out to be a bit astonishing in this category. It seemed as if the love bug and bitten everyone around. Romantic soft songs emerged as our clear winner (41%) with Rock music (27%) Remixes (16%) and International Bands (16%) to follow. Unicorn, Pulsar, CBZ and for the faire sex, Activa, Scooty and Kinetic ! Winning spree is made by personal vehicles in modes of conveyance that the modern day youth uses. Public transport and walking seems' Gone are the day's to the youth of today.
Reading
Well there isn't anything specific that the youth loves to read. Still Fiction remains their age-old favourite the 33% of the reading youngsters (that's you otherwise would not be reading this mega edition and this enlightening article, isn't it?) Following closely is their new favourite - The Glamour Magazines (27%), Business Magazines (20%) and Inspirational Books (20%).
Addictions Obsessions
May be I'm Addicted, I am out of control? it's so difficult to resist..! Ya, this youth has a few addiction - obsessions also something that they are unstoppably crazy about. The survey found out that there's a tie for the top position between Shopping and Internet. Only a few are obsessed about listening to music or movies.
Conclusion
You belong to the YOUTH category if:
You shop every month for new clothes and accessories, consider your cellphone as important as your heart beats, eat Desi Punjabi food while freaking out with friends riding your personal vehicle, read fiction books while keeping soft romantic songs buzzing around and still manage all this by spending just around a 1000 bucks a month!! Intelligent ! Afterall modern, folks!!
------------------------------------------------------------------------------------
Majority of Indians wish to be reborn in motherland
14 Aug 2007, 2124 hrs IST,PTI
NEW DELHI: Given a choice, the majority of Indians wish to be reborn in their motherland, even though the booming economy is yet to be translated into a better quality of life, a latest survey says.
"While India is perceived to have made a significant progress as a country, only 15 per cent Indians feel their quality of life has improved," the AC Nielsen survey conducted on the occasion of the 60th year of Independence said.
However, this did not hamper the patriotic feeling as 89 per cent respondents wished to be reborn as Indians if they were given a choice.
The 11 per cent who did not wish to be reborn as Indians comprised mainly youth aged between 15-24 years.
Young people today are more informed, curious about everything and are aggressive. It is not surprising that some would aspire to something new and different if they had a choice, Nielsen Company Measurement Science and Technical Training Director N S Muthukumaran said.
The respondents felt India has improved its position in the past decades in the fields of business and commerce (57 per cent), science and technology (43 per cent) and education (19 per cent).
Among the least progressed fields in Independent India, politics tops with 39 per cent, while 82 per cent respondents feel corruption needs to be eradicated. Poverty eradication programme and law and order follow politics as the least progressed areas.
Source: http://timesofindia.indiatimes.com/India/Majority_of_Indians_wish_to_be_reborn_in_motherland/articleshow/2281732.cms
Indian Youth Lifestyle
An interesting survey by Drishti Editorial Team
A survey conducted by Drishti Editorial Team to know how we are and how we live!!
"Get me that filmfare, let me look at that blonde look of kareena! "" Wow, rust colored jute kurti with sequins in the neck line, a new one?
"No guys, no more discos tonight, we'll frack out at the multiplex."
"Hey, what's happening? for last eight minutes, I've not received a single sms!"
Hi dear reader,
Are you started having read the opening lines? Not? Then you are one of the Hep, Modern In vouge and therefore, In-demand youth! In our our slang COOL you know!
After all, Lifestyle' was our topic for survey. Life style as word companies of two complementary words: Life and Style. And especially when it comes to youth the latter word rings a bell in their heads, doesn't it? So how we define our life style?
Life Style is the way a person lives. This includes patterns of social relations, consumption, entertainment and dress. The term lifestyle also reflects and individual's attitudes, beliefs and essentially the way the person is perceived by himself/herself and at times, also how he/she is perceived by others. For this mega edition of Drishti, the survey was essentially carried out to understand the behavior of the youth, how they are, what do they wear, watch, play, talk, live and their attitude towards changing trends. The survey was conducted of 100 young respondents with the help of a questionnaire with 10 flat multiple-choice questions.
The findings
Additions to wardrobes
Though the modern youth does not run for designer clothes, their wardrobes are up to date. Most of them make additions to their wardrobes every month or bi monthly. There is a microscopic minority makes additions even weekly!
Gizmas
Gizmos are one thing can't be separated from today's youth. They literally breathe GIZMOS. Cellphone is the most popular with the highest of 43% or usage. Well, reasons are many: low costs, attractive facilities like sms, games, downloads and of course, chit-chat ! Congrats to IBM and Compaq, 32% of the youth also nod positively for laptops. And a rare 1% feels puffed up while naming iPod! Guess what, the remaining 24% uses all the three mentioned above! Kya COOL chhe?
Preferred Cuisines & d. Sources Entertainment
FOOD. One essential category that can't be ignored. Surprisingly today's youth prefers our Desi Punjabi food (38%) leaving behind the ever popular Chinese (19%) and Fast Food (29%) or even the very trendy continental (14%). Our friends also provided us with the best entertainment pack available. an amazingly high 64% was awarded to Freaking out with friend 10%, Multiplex with 19% and Malls with 7%. We did give them an option of Any other and sadly no one votes for attending. Drama shows or live music evenings, etc?!
Pastime Activity
Listening Music (Mind well, it's only listening?!) is one thing the youth loves spending time with. It is followed by visiting friends, watching movies and surprisingly reading!!!
Monthly Experience
Despite the growing rate of inflation in our country, the pockets sizes of youth aren't increasing as much. On an average they all spend around Rs. 1000 a month. some of them do go up to Rs. 2000. There are a few pockets that are really deep that stores and soon blows off an amount up to Rs. 4000.
Music & H. Conveyance
The result returned out to be a bit astonishing in this category. It seemed as if the love bug and bitten everyone around. Romantic soft songs emerged as our clear winner (41%) with Rock music (27%) Remixes (16%) and International Bands (16%) to follow. Unicorn, Pulsar, CBZ and for the faire sex, Activa, Scooty and Kinetic ! Winning spree is made by personal vehicles in modes of conveyance that the modern day youth uses. Public transport and walking seems' Gone are the day's to the youth of today.
Reading
Well there isn't anything specific that the youth loves to read. Still Fiction remains their age-old favourite the 33% of the reading youngsters (that's you otherwise would not be reading this mega edition and this enlightening article, isn't it?) Following closely is their new favourite - The Glamour Magazines (27%), Business Magazines (20%) and Inspirational Books (20%).
Addictions Obsessions
May be I'm Addicted, I am out of control? it's so difficult to resist..! Ya, this youth has a few addiction - obsessions also something that they are unstoppably crazy about. The survey found out that there's a tie for the top position between Shopping and Internet. Only a few are obsessed about listening to music or movies.
Conclusion
You belong to the YOUTH category if:
You shop every month for new clothes and accessories, consider your cellphone as important as your heart beats, eat Desi Punjabi food while freaking out with friends riding your personal vehicle, read fiction books while keeping soft romantic songs buzzing around and still manage all this by spending just around a 1000 bucks a month!! Intelligent ! Afterall modern, folks!!
------------------------------------------------------------------------------------
Majority of Indians wish to be reborn in motherland
14 Aug 2007, 2124 hrs IST,PTI
NEW DELHI: Given a choice, the majority of Indians wish to be reborn in their motherland, even though the booming economy is yet to be translated into a better quality of life, a latest survey says.
"While India is perceived to have made a significant progress as a country, only 15 per cent Indians feel their quality of life has improved," the AC Nielsen survey conducted on the occasion of the 60th year of Independence said.
However, this did not hamper the patriotic feeling as 89 per cent respondents wished to be reborn as Indians if they were given a choice.
The 11 per cent who did not wish to be reborn as Indians comprised mainly youth aged between 15-24 years.
Young people today are more informed, curious about everything and are aggressive. It is not surprising that some would aspire to something new and different if they had a choice, Nielsen Company Measurement Science and Technical Training Director N S Muthukumaran said.
The respondents felt India has improved its position in the past decades in the fields of business and commerce (57 per cent), science and technology (43 per cent) and education (19 per cent).
Among the least progressed fields in Independent India, politics tops with 39 per cent, while 82 per cent respondents feel corruption needs to be eradicated. Poverty eradication programme and law and order follow politics as the least progressed areas.
Source: http://timesofindia.indiatimes.com/India/Majority_of_Indians_wish_to_be_reborn_in_motherland/articleshow/2281732.cms
Subscribe to:
Posts (Atom)